Faith Previtera
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Faith Previtera Email & Phone Number

Director, Brand and Content Marketing at Blue Cross Blue Shield of Massachusetts
Location: Boston, Massachusetts, United States 14 work roles 1 school
1 work email found @hillholliday.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Role
Director, Brand and Content Marketing
Location
Boston, Massachusetts, United States
Company size

Who is Faith Previtera? Overview

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Quick answer

Faith Previtera is listed as Director, Brand and Content Marketing at Blue Cross Blue Shield of Massachusetts, a with 533 employees, based in Boston, Massachusetts, United States. AeroLeads shows a work email signal at hillholliday.com and a matched LinkedIn profile for Faith Previtera.

Faith Previtera previously worked as Senior Vice President, Strategy at Hill Holliday and Vice President, Strategy - Content at Hill Holliday. Faith Previtera holds Bachelor Of Arts, Creative Writing, Social Welfare from Seattle University.

Company email context

Email format at Blue Cross Blue Shield of Massachusetts

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*@hillholliday.com
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Profile bio

About Faith Previtera

Faith Previtera is a Director, Brand and Content Marketing at Blue Cross Blue Shield of Massachusetts. She possess expertise in social media marketing, social media, copywriting, media relations, blogging and 31 more skills. Colleagues describe her as "I had the pleasure of working with Faith at our previous agency. She exhibited a remarkable talent for creative strategy, particularly for new business, resulting in strong client wins for our office. Her ability to guide the client and focus on big picture storytelling for their brands led to numerous pieces of successful media coverage and opportunities for relationship building with journalists. This stems from her deep understanding of target audiences and how key messages should be best presented. Faith was a terrific mentor and guide for me during her time at Grayling and she is bound to flourish wherever her professional path takes her. " and "When Faith joined my PR agency's team barely out of school, I was understandably concerned about the level of support she could bring to the account -- for about a week. She immediately added value and insight to the agency's work at a level well beyond her years of experience and my ongoing nickname for her was and is: "45." I'm always amazed at her maturity, thought leadership, and ability to own a room and carry the conversation with anyone, at any level. I'd hire her again, any day, and any company will be lucky to benefit from her commitment to excellence and her inherent nature to continually evolve and elevate her work and the team's, which is critical in today's fast-paced digital landscape."

Listed skills include Social Media Marketing, Social Media, Copywriting, Media Relations, and 32 others.

Current workplace

Faith Previtera's current company

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Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield Of Massachusetts
Director, Brand and Content Marketing
Boston, MA, US
Employees
533
AeroLeads page
14 roles

Faith Previtera work experience

A career timeline built from the work history available for this profile.

Senior Vice President, Strategy

Current

Focus on brand journalism, holistic campaign comms planning, social media & editorial strategy, influencer, content ecosystems, earned/owned media, and content platform strategy/publishing.Current clients include: Santander Bank, Strayer University, Capella University, Point32Health brands Harvard Pilgrim and Tufts Health Plan, Valvoline, Novartis

Oct 2021 - Present

Vice President, Strategy - Content

Boston, Massachusetts, United States

Oct 2020 - Oct 2021

Vice President, Strategy - Content

Greater Boston Area

Clients: Bank of America, BMW Motorrad, Party City, Harvard Pilgrim Healthcare, Johnson & Johnson Pharmaceuticals, SEI, Smucker's/Dunkin' at Home Coffees, Brigham & Women's Hospital, Boar's Head

Apr 2019 - Jul 2020

Senior Editorial Strategist

Greater Boston Area

Apr 2017 - Mar 2019

Group Manager, Digital Strategy

Greater Seattle Area

Clients: Amazon, Sonos, Bill & Melinda Gates Foundation, Sysomos, Nintex- Strategic earned, owned and paid media communications- Audience/channel planning- Editorial production and workflow management- Social media strategy, campaign development and team supervision- Creative content development and launch including video, e-books, infographics, and more- Team/budget management

Dec 2015 - Apr 2017

Supervisor - Earned & Owned Media

Greater Seattle Area

Clients: Concur, Pike Place Market, Dolly, Avalara- Integrated marketing specialist on Concur account- Integrated communications account lead for start-up and non-profit clients including Dolly and Pike Place Market Foundation- Agency-wide expert and adviser on public relations, social media and integrated marketing measurement, message impact, and program amplification- Seattle office new business Project Manager

Jun 2015 - Dec 2015

Specialist - Brand & Digital

Greater Seattle Area

Clients: Holland America Line, Ste. Michelle Wine Estates, Seattle Mariners- Internal and external PR and content marketing consultant, with PR work including the Seattle Mariners- New business & brand account work on Holland America Line, Ste. Michelle Wine Estates and Seattle Reproductive Medicine

Feb 2015 - Jun 2015

Manager - Creative & Strategy

Greater Seattle Area

Clients: 7Seas, Silver City, Reuben's Brews, Figueroa Mountain Brewery, Seattle Distilling, Copperworks Distilling, Black Raven, Black Raven, Dust Bowl Brewing Co.- Managed new business and client relations ranging from RFPs, trade shows, and cold calling - Plan and execute PR, social and marketing campaigns for all agency marketing intiatives, client rebrands and new product launches - Budget management, forecasting and development of pricing schedules

Aug 2014 - Feb 2015

Director - Earned, Owned & Paid Media

Tacoma, Wa

Clients: Fluke Networks, Watchguard Technologies- Social media strategy/marketing- Online strategy/marketing- Media and analyst relations- Content copywriting and editingPreviously Program Executive, January 2013-February 2014 | Program Associate, January 2012-January 2013

Jan 2012 - Aug 2014

Content & Editorial Manager

Olympia, Wa

- Marketing communications copywriting and editing- SEO - Media relations- Assisting execution of strategic partnerships- Social media strategy and promotions- Freelancer management

Aug 2010 - Dec 2011

Research Assistant - Hiv/Aids

- Website creation and maintenance- External communications editing- Conference and event planning and coordination

Aug 2009 - Aug 2010

Research Assistant - Psycho/Social Professional Identity

- IRB application- Coding interview notes- APA style editing

Sep 2008 - Jun 2009
Team & coworkers

Colleagues at Blue Cross Blue Shield of Massachusetts

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1 education record

Faith Previtera education

FAQ

Frequently asked questions about Faith Previtera

Quick answers generated from the profile data available on this page.

What company does Faith Previtera work for?

Faith Previtera works for Blue Cross Blue Shield of Massachusetts.

What is Faith Previtera's role at Blue Cross Blue Shield of Massachusetts?

Faith Previtera is listed as Director, Brand and Content Marketing at Blue Cross Blue Shield of Massachusetts.

What is Faith Previtera's email address?

AeroLeads has found 1 work email signal at @hillholliday.com for Faith Previtera at Blue Cross Blue Shield of Massachusetts.

Where is Faith Previtera based?

Faith Previtera is based in Boston, Massachusetts, United States while working with Blue Cross Blue Shield of Massachusetts.

What companies has Faith Previtera worked for?

Faith Previtera has worked for Blue Cross Blue Shield Of Massachusetts, Hill Holliday, Weber Shandwick, Grayling, and Copacino + Fujikado.

Who are Faith Previtera's colleagues at Blue Cross Blue Shield of Massachusetts?

Faith Previtera's colleagues at Blue Cross Blue Shield of Massachusetts include Aleksandr Beaudoin, Jeffrey Day, Stephanie Huber, Thomas Alberti, and Amy Hardcastle.

How can I contact Faith Previtera?

You can use AeroLeads to view verified contact signals for Faith Previtera at Blue Cross Blue Shield of Massachusetts, including work email, phone, and LinkedIn data when available.

What schools did Faith Previtera attend?

Faith Previtera holds Bachelor Of Arts, Creative Writing, Social Welfare from Seattle University.

What skills is Faith Previtera known for?

Faith Previtera is listed with skills including Social Media Marketing, Social Media, Copywriting, Media Relations, Blogging, Seo, Public Relations, and Editing.

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