• Directed major growth initiatives including building and aligning curriculum across multiple ages, creating and logistically building a large-scale production number, growing the AcroDance program, creating a schedule and core program, and hiring instructors. • Pioneered the first targeted paid ad program to increase enrollment for fall session, spring semester, and summer camps.• Served as the first Director of the AcroDance Program and created studio-wide curriculum and standards while also administering assessments and interfacing with parents.

• Developed creative briefs for both static and video content, managing the creative process and overseeing internal and client edits.• Built, optimized, and managed ad campaigns across multiple platforms for clients in the advocacy, non-profit, independent expenditure, and electoral space.• Successfully mentored and managed entry and mid-level direct reports and played a key role in hiring and staffing for election campaigns.

• Managed a team of four strategists who were responsible for four to five clients each.• Guided overall digital strategy including content creation and approving all copy, analyzing projections and KPIs, and maintaining relationships with clients, candidates and stakeholders for my team’s book of business.• Oversaw and participated in the hiring for six new strategists and a Vice President, then directed the onboarding for new hires and supplemental training series to level up existing strategists.• Reformed the structure of the Digital Fundraising department, which included managing and supervising the business of the department while we were in process of hiring a Vice President.• Served as the senior voice on client and consultant calls with campaigns, other consultants, and representatives with stakeholder organizations.

• Oversaw and managed the email program – from drafting to analytics – of over 300,000 subscribers and raised nearly a quarter of a million dollars in less than three months.• Guided the transition of the program from BSD services to ActionNetwork, and got the Party started on both P2P and broadcast SMS systems, then trained the entire Party staff on usage and best practices.

• Oversaw projects from beginning to end, including pitching and explaining to clients, writing email or ad copy, loading emails or building ads, setting them live, then reporting out analysis and statistics.• Participated in business development, including pitching potential new clients on company services, writing proposals, and following up.• Identified, initiated, created, and ran team trainings on projecting and email deliverability, and a new hire training on client management.

• Communicated directly with clients and led digital strategy on all fronts including email, persuasion and acquisition ads and website development for federal, state, and local campaigns including everything from pitching, to content creation and coding, to sending emails and building ads.• Educated clients and campaigns on digital best-practices and collaborated with the wider campaign consulting team to create cohesive paid communications plans.• Implemented advanced, creative targeting for persuasion, acquisition, and direct-to-donate ads to hit voter turnout goals and maximize fundraising.

• Collaborated with Sales, Client Services, Trading, Product, and Solutions teams to create customized proposals for clients across all verticals. • Supported leadership in regional quarterly forecasting by inputting insertion orders, pulling weekly and quarterly reports, and running data analysis on revenue by vertical, seller, and season.• Assisted with the Sales and Client Services teams with research to inform pre- and post- campaign insights, and campaign optimizations.

• Raised nearly $1 million from emails and digital ads for five in-cycle races at the federal and state levels during the last six months before the 2018 election• Wrote and targeted both static and video acquisition, direct-to-donate, and persuasion ad campaigns on Facebook and Google, using donor lookalike models and persuadable universe data in order to achieve low CPAs and high ROIs. • Used digital best practices and campaign messaging to build a custom online program that balanced the necessity to raise grassroots donations with the goal of keeping the list engaged• Wrote compelling copy that balance campaign messaging with industry best practices and used advanced HTML coding to build visually pleasing and effective email campaigns• Monitored delivery performance and adjusted email campaigns thusly by implementing strategies like segmenting, subject line and sender testing, and domain suppressions in order to achieve high inbox scores on CRMs like NGP7, NGP8, BSD, and ActionNetwork

• Wrote, edited, and quality assured copy for emails and digital ads for numerous Democratic congressional, senatorial, gubernatorial, and local elections as well as for PACs, ballot initiatives, and state parties• Pulled efficiency statistics, contribution reports, and petition signers from email campaigns using NGP, NGP7, BSD, ActionNetwork, and ActBlue technologies• Used HTML coding to load emails in NGP, BSD, and ActionNetwork, then created linked petition and contribution pages with unique refcodes for easy tracking

• Wrote, edited, and distributed press releases, media advisories, and official statements for a press network of over 2,000 reporters nationwide• Coordinated with candidates, campaigns, and communications professionals to create and execute personalized messaging plans for 20 separate campaigns during the 2017 Virginia elections with 2 digital ads, and various email operations• Analyzed and ran the email program, distributed over 50 action-oriented emails to a list of over 45,000 subscribers nationwide, and adjusted the digital campaign, increasing efficiency and fundraising capacity by $20,000• Worked extensively with NGP and ActBlue technologies to map and record email analytics, contribution details, and establish CRM best practices

• Developed and executed press and media releases, op-eds, social media posts, graphics, and emails for 45,000 subscribers and a press network of 3,000• Assisted in the running and planning of major fundraising events that featured celebrities, politicians, and local activists • Managed the official Facebook and Twitter, with a following of 5,000 and 1,500 respectively

• Wrote and revamped physical content like pamphlets and flyers that could be consumed both by educators and by students• Compiled and researched regular “Burn Reports” for FSA publications and forecasted when new material had to be created• Focused on at-risk students by writing articles and how-to guides for the official website that had a goal of engaging more students from low income, minority, and first generation backgrounds to apply for loans • Assisted in the writing and logistics for the annual FAFSA Fill Out Email Campaign in order to ensure completion from new students, and to encourage returning students to re-complete

• Assisted and worked with paid members of the digital team on strategy for state and federal campaigns and ballot initiatives• Compiled and researched weekly reports about the effectiveness of digital campaigns on Facebook, Google, and Bing using NGP, BSD, ActBlue, Facebook Business Manager, and Excel• Researched opposition candidates and opposition positions to be used in various digital campaigns

• Drafted and mailed letters that addressed constituent’s concerns on issues in the district• Attend briefings and meetings with the Congressman and his aides • Planned and organized caucus and delegation meetings for other Congress members