Writing web and email copy for national campaigns, corporate campaigns, and monthly bulletins across a broad spectrum of clients and brands. Also writing copy for company website.

Writing articles for employee website

• Wrote hospitality industry-related advertising and marketing copy, as well as internal and external corporate communications: Web copy, social media messaging, emails, direct mail, telemarketing and voice messaging scripts, letters from CEO, print ads, magazine interviews and articles, white papers, print and e-newsletter articles, and corporate announcements.• Promoted company-wide Strategic Plan by developing the theme chosen by the CEO, including helping to create a supporting video… Show more • Wrote hospitality industry-related advertising and marketing copy, as well as internal and external corporate communications: Web copy, social media messaging, emails, direct mail, telemarketing and voice messaging scripts, letters from CEO, print ads, magazine interviews and articles, white papers, print and e-newsletter articles, and corporate announcements.• Promoted company-wide Strategic Plan by developing the theme chosen by the CEO, including helping to create a supporting video and interactive Web tutorial to educate global offices. • Saved company approximately $200K per year by developing a strong client base using in-house services rather than engaging an outside agency.• Wrote the “Weeks Handbook” reference guide and supporting campaign copy for RCI members, generating over 10,000 exchanges and 20,000 deposits in North America in 2010. This global guide was also translated into multiple languages.• Created template to enable freelancers to write clear and accurate resort descriptions.Generated concepts for corporate branding and initiatives. • Go-to person for writing projects demanding audience-appropriate “tone.” Show less

• Wrote newsletters, press releases, ads, direct mail and annual reports.

• Designed, wrote, revised, and oversaw production of: programs brochures, newsletters, direct mail, and appeal letters. • Key contributor in organizational re-branding, marketing, community outreach and publicity. • Supervised Public Relations Assistant and Marketing Associate; staff liaison to Board of Trustees.