Faith Wall Email & Phone Number

New York, New York, Us

New York, New York, Us

New York, Ny, Us

New York, New York, Us

Develop strategic licensing, collaborations and partnerships for domestic, international and e-commerce distribution for leading fashion brands.

Specializing in maximizing e-commerce sales, licensing, and brand development.

• New Business Development and Licensing for True Religion, Shoshanna, Robert Graham

• Responsible for managing over 15 licenses in categories of accessories, hand bags, luggage, jewelry, hosiery, outerwear and swimwear• Fully negotiated all contracts with licensors• Solicited all licenses for the company, recently obtained the Paul Frank brand in 5 major categories• Worked in conjunction with sales to create in store events and special promotions for major retailers• Developed new business strategies with the CEO to increase revenues of product lines and motivate the sales team• Directed all creative on licensed products

Long Island City, Ny, Us

• Implemented a new licensing direction for the Brand• Revamped all Licensing agreements and developed a new boiler plate contract for licensees • Re-negotiated all royalty rates and also implemented a mandatory advertising fee• Created marketing decks to present to retailers and potential licensees• Managed a staff of 4 people in the creative department and reported directly to Steve Madden

Manhattan Beach, California, Us

• Developed a new Domestic and International Licensing Division, securing over 15 licensees in various categories: men, women and children in apparel, lounge wear, outerwear, swimwear, hosiery, and watches, generating revenues over $150,000,000 at retail • Developed a licensing program for a new brand 310 MOTORING (upscale urban apparel) • Secured the first licensing acquisition in Skechers history for Marc Ecko footwear (men, women and children) for a 9 year term• Managed a staff of 5 dedicated licensing individuals and worked directly with the CEO on licensing and marketing objectives• Worked in conjunction with the CEO and Vice President of Business Affairs to secure celebrity talent for endorsements and licensing opportunities• Implemented global marketing strategies including consumer and trade advertising, website, packaging, fixturing, and public relations

Properties Include: World Championship Wrestling, Pokémon, Nintendo• Secured over 50 licensees of Pokémon and WCW in soft lines. Exceeded sales of $1 billion at retail• Developed strategic retail partnerships with Sears, for a Pokémon Shop in Shop, K Mart, Target and Wal Mart for WCW and Pokémon additional floor spaces, promotions and celebrity events • Responsible for all retail presentations• Implemented global marketing strategies• Organized and provided product and sales cross-communication with licensees to further maximize product development, sales and distribution• Category expert of overall competitive positioning, pricing, product mix, and marketing• Received numerous licensing achievement awards from the LIMA organization

Clients Included: Chevrolet, Waterford Crystal, Nabisco• Negotiated licensing deals in various categories (apparel, cosmetics, toys and home furnishings)• Developed a fully integrated Chevrolet Racing program• Assisted in product development and implemented merchandising line plan• Tracked all royalty and guarantee payments• Key liaison with top executives at Waterford, Nabisco and Chevrolet

Clients Included: Thomas the Tank Engine• Responsible for all licensing deals and product development for: Apparel, HBA, Stationary/party goods and domestics.• Properties generated retail sales in excess of $500,000,000• Prospected and solicited all potential licensing opportunities• Coordinated retail and QVC special events• Participated in numerous focus groups for pre-school properties• Received a number of awards from the LIMA organization for multiple categories

Properties included: • Flintstones • Yogi Bear • Jetsons

Bachelor Of Science (Bs), Retail/Marketing

High School