Played an important role in developing a new user section on the official website for a high profile retailer client to digitize the entire smart floor cleaning supplies ordering and shipping methods contributing to the company’s revenue. Also, collaborated with the developer team to develop a time management and productivity app while implementing the CEO’s vision. Built, planned, and implemented the overall marketing and advertising strategies for traditional and digital marketing channels but not limited to SEM/SEO, PPC, displays, retargeting, blogs, social media etc,. Coached team members to maximize creativity, productivity and effectiveness while enforcing a culture of accountability as well as defined marketing KPIs for further improvements.

Served as a marketing partner, and advisor to achieve sales and profitability goals by guiding through marketing, advertising, branding, and sales strategies for the crypto and blockchain company.Responsible for gathering customer, competition, and market intelligence to support new initiatives and refined marketing plans that drove better relationships, adoption, and annual revenue for the company. Oversaw the day-to-day functions of the marketing team and recommended improvements in various aspects of list building, third-party partnerships, digital advertising, social media, SEO, webinars, and website strategy. Also, devised PR and CSR strategies to position the CEO as one of the thought leaders of the crypto and blockchain industry. Responsible for mentoring marketing staff on best practices, assisting them in structuring and implementing consistent projects.

Focused on consistently creating qualified marketing and sales leads through top-funnel lead generation campaigns, branding the business for future growth, and driving sales.Improved the marketing automation process and monitored daily marketing functions including web content development and management, SEO/SEM, Adwords, creative testing, email, and social media campaign management.Ensured the marketing team's development while contributing to the ongoing success of the company through inbound and outbound activities, growth campaign execution, and constant improvement through data analysis.Conducted market intelligence analysis and measured the performance of all marketing team activities and campaigns, assessed ROI against KPIs to define strategies to achieve result-driven marketing goals.

Inspired and mentored marketing professionals and foster a high-performing team environment.Increased sales through strategic sales planning and development, auditing social and PPC ad accounts, channel management, PR & Communications.Devised plans, strategies, and vision for brand positioning and conducted competitive analysis, customer segment selection, and penetration plans to grow market shareOversaw all daily marketing operations of the company including emails, CRM, social media, and ads campaigns, ad creatives, blogs, and incorporated new changes with a solid understanding of market research and data analysis. Ensured that budgets are allocated and spent effectively and within budget parameters. Also, Maintained these budgets throughout the year, balancing expenditures, and profitability expectations.

Developed a robust strategy to launch The Intelligence Exchange in the market and moved to a customer-centric and data-driven approach to drive revenue for the company . Reviewed and managed content marketing and lead generation strategies, and marketing materials such as emails, newsletters, and social media copies while determining and tracking KPIs for the marketing department on a regular basis to present reports to the executive team. Worked collaboratively with the sales and customer success team to improve product tours, demos, and webinars by using data and reports to make evidence-based decisions. Consulted with C-level leaders, product management, and engineering teams, executed marketing cost-reduction strategies, and moved the company to adopt marketing automation tools, resulting in less spending annually.

As an experienced strategist and enterprise thinker developed digital and social media marketing plans to build highly segmented campaigns to drive measurable results while focusing on customer retention Amplified brand positioning, development, and awareness and used customer-centric measures and metrics for funnel optimization and marketing operations. Attracted, grew and retained a highly motivated and talented team in a purpose-driven, performance-based, and results-driven organization.

Data Popcorn is an Online Media & Broadcasting network dealing with superheroes, comic books, anime, movies, and TV shows. Conducted analysis of revenue sources and opted for fan subscriptions, website ads, & affiliate links, and sponsorships increasing revenue growth . Recognized new trends and recommended to join and leverage Facebook Creator Studio that helped the company generate 5X annual revenue from Fanverse channel as an early adopter. Developed and implemented appropriate marketing, advertising, and promotion plans across all media and channels to achieve strategic and business objectives.

Collaborated with the product and sales team to plan new product lineups, build product strategy, and launch the products. Planned, implemented, and monitored marketing campaigns and initiatives across digital and ecommerce channels including paid social, search, display, performance, and influencers to achieve business goals.digital by ensuring paid media best practices, KPIs, and industry benchmarks.

Managed $45 million worth of Software development projects with a focus on Customer Experience and Customer Care.Improved marketing strategies for the company's Biolution project and leveraged customer and market insights to generate new sales. Owned all paid, affiliate, sponsorship, email, and organic marketing efforts on social media and websites. Consulted the C-level executives and developed CSR activities to advocate for the rights of autistic kids and hosted meal donations for the underprivileged communities.

Managed $60 million worth of software development and Contact center projects for Customer Care, Sales, and Marketing teams