Honing my abilities - Contributing to the creative team at a Digital Agency, I actively collaborated with well-known brands spanning diverse industries. I Was mainly responsible visually for clients such as the Malaysian Aviation Commission (MAVCOM), Warner Bros, SG Enable, Drum, Maybank CC, MCIS, Wizards of the Coast, and McDonald's (SG, MY), among others.My duties encompassed crafting social guidebooks and strategies, developing social calendars, providing visual guidance (including brand and design elements, imagery, and illustration directives), designing microsites, native banners, layouts for both web and app platforms. I executed design projects essentially for digital campaigns, catering to the unique needs of various clients.

Back full circle - I was part of the creative team under the Advertising and Promotion department for two main brands of the company: e.LT Education & QDs Starters.My responsibilities include brand guidelines and outlook, visual directives (brand and design elements, imageries, character and illustration directives, storyboard directives, web transitions among other responsibilities), and design executions for both print and digital campaigns of the company.

Venturing into project management - I managed multiple facets of events and serviced clients on the front end.Experience: Creative proposal, quotation & cost management, pre-production, event flow, post-production & job closing. Projects vastly range from international and local concerts, annual dinners, launches, roadshows, festive campaigns & many more. Clients: Nike (MY & SG), Abbott Laboratories (MY), Sime Darby Property, Prudential Assurance Malaysia Berhad, Daimler AG (SEA), Hap Seng Star, Procter & Gamble (MY & SG), Pandora, Legoland (MY), Central Bank of Malaysia (BNM), Security Commission Malaysia, Alibaba, Petronas, AirAsia, Maybank, MaGIC, Malaysia Digital Economy Corporation (MDEC), Etiqa, Etika AOP, UEM, Khazanah Malaysia, Telekom Malaysia, Malaysia Airports (MAHB), KFC (MY) & more.

Exploring the industry further - I had the opportunity to work on, and closely with, international brands and their creative directors given that DIA is an international brand agency.Experience: Visual Proposals, Brand & Logo Development, Visual Identity System, Supergraphics, Ideation Board, Visual Concept Development, Visual Direction Development, Brand Guidelines, Visual Adaptation, Editorial Design, Packaging Design, Mock-Ups, Digital Illustrations, Color Proofing, Finished Artwork & I was also given the autonomy to deliver work in absence of a design director during my time here.Clients: Changi Airport, Harry Perkins, CJ LIFT, Entopia, Kota Iskandar, Ibrahim International Business District (JCORP), F&N Goldcoin & Marigold, Ogawa, Dunlopillo, Progresif (Brunei), OCBC Bank, IJM Land & more.

Stepping into the industry - Ova is Malaysia’s leading brand consultancy in the market. Here was where I acquired the tricks of the trade. I gained familiarity of the creative processes involved in creating deliverables and was given the freedom to express my creativity throughout.Experience: Visual Proposals, Brand & Logo Development, Visual Identity System, Ideation Board, Visual Concept Development, Visual Direction Development, Brand Guidelines, Visual Adaptation, Editorial Design, Mock-Ups, Digital Illustrations, & Finished Artwork.Clients: GRANTT, BRDB, Petronas, Khazanah Nasional, Sime Darby, PETRA Energy, UMW, UEM, BSN, Pfizer, Scomi, OSK, Etiqa, Malaysia Airports Holding Berhad, Telekom Malaysia, TM Global & Wholesale, Mulpha Group, Menara KL & more.

Fat Boys Records Sdn Bhd, where it all started - A stepping stone or such that have made myself assured to where the soul belong - the Advertising Industry. Throughout the University years, my service was required from time to time in helping out on various projects they have had. While maintaining my CGPAs back in school, opportunities were given to expose myself with corporate and outdoor events, concerts and many other functions. Besides making extra pocket money as a student, the opportunity given was to organise myself, to be able to meet and work with people from the industry in building my professional skill, to understand the importance of deadlines and ultimately learnt how to be independent. Part of the responsibility during the service was to assist on project management, project coordination, proposal design as well as event collaterals design. Corporate Clients: Khazanah Nasional, Allianz, Nike, Milo, Malaysia Bank Berhad, RHB, eTiQa, Bank Rakyat, MDEC & HP.Sporting Event Clients: Malaysia VS Barcelona, Allianz Junior Football Camp & Maybank Go Ahead Challenge.Concerts: Rock the World series, Andrea Bocelli Live in KL, Deftones Live in KL, Michael Bolton Live in KL, Swedish House Mafia Live in KL , Paramore Live in KL & Christinna Perri Live in KL