• Analyze market trends and adjust marketing strategies accordingly• Ensure brand consistency across all marketing channels and materials.• Develop strategies to enhance and grow the brand's presence.• Conduct market research to understand customer needs and preferences.• Oversee the creation and execution of marketing campaigns across various channels (digital, print, social media, etc.)• Manage public relations efforts to maintain a positive company image.• Manage relationships with external marketing agencies and vendors.

• Create comprehensive social media plans aligned with business goals.• Identify target audiences and appropriate social media platforms.• Ensure brand consistency across all social media channels.• Develop and maintain brand voice and online presence.• Plan and create engaging content (posts, stories, videos, etc.) for various social media platforms.• Coordinate with graphic designers, copywriters, and other content creators.• Plan and create engaging content (posts, stories, videos, etc.) for various social media platforms.• Coordinate with graphic designers, copywriters, and other content creators.• Monitor social media channels for trends, opportunities, and potential issues.• Track and analyze social media metrics (e.g., engagement, reach, conversions) to measure the effectiveness of campaigns.• Plan and execute paid social media campaigns to achieve specific objectives (e.g., brand awareness, lead generation).• Manage ad budgets and track ROI.• Develop and manage social media campaigns, including promotions, contests, and special events.• Stay informed about the latest social media trends, tools, and best practices.

• Create engaging and relevant content for various social media platforms (text, images, videos, infographics).• Develop a content calendar to ensure a consistent posting schedule.• Manage social media accounts (Facebook, Instagram, Twitter, LinkedIn)• Ensure brand consistency in tone, voice, and messaging across all social media platforms.• Identify target audiences and tailor content to engage them effectively.• Engage with followers, respond to comments and messages, and foster a sense of community.• Monitor and analyze social media performance metrics (engagement, reach, impressions, click-through rates).• Prepare regular reports on social media performance and provide insights and recommendations for improvement.• Work closely with content creators, graphic designers, and other marketing team members to produce high-quality content.