Faizan Bakshi Email and Phone Number
Faizan Bakshi work email
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Faizan Bakshi personal email
Overview1. Eight years of progressive digital marketing experience encompassing both online and offline media activations.2. Proven track record in building and leading teams of skilled marketers focused on executional excellence.3. Extensive hands-on experience with a diverse range of performance media platforms.4. Expertise in strategizing and delivering campaigns that drive key business KPIs, moving beyond vanity metrics.5. Proficiency in developing a robust marketing tech stack for customer data management, audience segmentation, campaign performance monitoring, and reporting.6. Collaboration with internal and external measurement partners to conduct MMMs or brand lift studies, optimizing the media mix to maximize budget efficiency, ROI, and ensure sustainable growth.My passion is to help brands find their niche. I love solving problems that tickle my brain.Portfolio: Considering name-dropping is a grey area on Linkedin, will keep the list limited to Industry.- Industry Giant and a leading Global Automotive Manufacturing company.- Leading American Publisher- Leading American multinational financial services company.- Global Healthcare and health services company.- Leading American multinational payments/financial services company.- Globally renowned American news publishing company- An industry leader in Hospitality in North America.- Leading Canadian fashion Retailer.Key Areas: Performance Marketing, Measurement, analysis and reporting.Paid Search, Paid Social, Programmatic advertising, E-comm advertising & Retail mediaGoogle Ads Certified | Google analytics Certified | Apple Ads Certified | Google Ads Measurement Certified#SQL #Excel #Tableau # Data Studio #SEO #Paid Search #PaidSocial #PPC #Amazon Ads #Funnel #MailChimp #EmailMarketing
Riverside Natural Foods Ltd. (Home Of Madegood)
View- Website:
- riversidenaturals.com
- Employees:
- 470
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Riverside Natural Foods Ltd. (Home Of Madegood)Toronto, On, Ca
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Global - Media ManagerRiverside Natural Foods Ltd. (Home Of Madegood) Jul 2023 - PresentToronto, Ontario, Ca•Build Riversides in-house paid media team & capabilities including campaign management, optimization and reporting across Search, Social, Amazon and Retail media platforms.•Devise testing plans for A/B and hypothesis testing and analyze stat sig results to inform media and creative strategy.•Work closely with the creative and brand team on campaign briefing, creative testing and asset tagging.•Work in collaboration with Media director and engineering teams on CDP implementation and leveraging 1P data for media activations.•Work as a liaison between internal and external agency partners to facilitate campaign briefing, strategy and execution.•Utilize MMM learnings to build effective media plans with a full funnel strategy to drive incrementality and a positive ROI. •Actively contribute to marketing tech and automation initiatives, collaborating with engineering and data science teams to drive additional scale and efficiency.
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Manager - Performance MarketingKepler Apr 2022 - Jul 2023New York, New York, Us• Manage 4-6 Paid Media Analysts & Senior Analysts.• Oversee monthly media budgets ranging from $2M to $3M across various Display, Search and Video placements.• Help team build and traffic media on trading platforms and analytics tools across multiple digital channels, including Search (Google, Bing, Amazon, Apple), Discovery & Display (banner ads), Programmatic (DSP & SSP), Social (Facebook, Instagram, LinkedIn), and Online Video (YouTube) • Optimize campaigns to meet client goals, and provide weekly performance insights & recommendations for performance improvement.•Work closely with the product managers and product marketers on client teams to facilitate delivery of go-to market strategies for new product launches.•Understand the client's goals, provide subject matter expertise, and influence both internal and external executive stakeholders.• Act as a subject matter expert and point of escalation for senior client contacts.• Help clients scale and develop Brand awareness, provide competitive analysis and guidance around campaign design and innovation.• Work with the Media Analytics team to facilitate reporting and ad hoc analyses.• Work closely with COE’s, codify and share best practices across teams. -
Senior Campaign ManagerMediabrands Jul 2021 - Apr 2022New York, Ny, Us• Collaborated with the Associate Director to provide strategic insights that influenced the Request for Proposal (RFP) for a government client, ultimately resulting in a successful bid and client acquisition.• Utilized Media tools such as Google Ads, Amazon Advertising, Apple Ads, DV360, & CM360 to drive an efficient MMM strategy for client campaigns, resulting in a 15% increase in overall ROI.• Mentored and trained Campaign Managers and Associates on tools and processes including MMP like Kochava.• Managed and oversaw campaign setup, execution, and A/B tests, resulting in a 25% increase in click-through rates for Google using Broad Match campaigns and a 30% increase in conversions for in-app marketing campaigns by effective audience targeting and optimizing towards a lower funnel conversion event (Updated from Registrations to Transactions).• Conducted Creative AB testing for Facebook campaigns based on color theme, offers and messaging resulting in a 15% increase in click-through rates and a 20% increase in engagement rates for the winning creative.• Utilized web analytics tools like Google Analytics to measure and understand paid media impact, resulting in a 10% increase in overall campaign effectiveness.• Monitored the goals and KPI's for over 7 clients including an E-commerce client to ensure on-time and complete delivery of campaigns.• Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports, and ensure flawless campaign setup and digital activation. -
Performance Marketing - Paid Search SpecialistGroupm Aug 2020 - Jul 2021New York, Us• Managed, created and optimized PPC campaigns on Google Ads, Bing Ads & Apple Ads for a Fortune 500 Automotive client.• Executed tests, collected & analyzed data, identified trends and insights to achieve maximum ROAS in paid search campaigns, resulting in a 18% increase in ROAS Year Over Year.• Automated pacing using Supermetrics & created insightful pacing dashboards with Google Data Studio making it easy to manage 7 figure expenses resulting in 6% decrease in overspending month over month.• Scaled google search ads campaigns by 15% year over year keeping CPAs under benchmark using SA360 Budget Based Bid Strategy, campaign consolidation and RSA adoption.• Performed paid keyword discovery, expansion, and optimization using SEMRush resulting in 24% increase in impression share and 19% increase in brand and non-brand SOV.• Wrote effective creative briefs and performed copywriting, including function-based text manipulation increasing ad relevance and quality score from poor/average to excellent.• Published a case study with Google for an automotive client on RSA adoption that resulted in 19% higher CTR & 7% higher CVR than ETAs. -
Enterprise Growth Marketing ManagerExtramarks Education India Pvt. Ltd. Jan 2018 - Oct 2019Noida, Uttar Pradesh, In• Devised B2B online and offline go-to-market (GTM) strategies for marketing new & existing lines of products for the Maharashtra region resulting in a growth of over 27% in the client base• Engaged with cross-functional teams to help design, plan, and execute the go-to-market strategy driving measurable results.• Managed, reviewed, and performed daily account responsibilities associated with Paid media activities for the region (Google ads, Facebook & Hubspot)• Designed and executed lead nurturing campaigns retargeting win-backs using HubSpot resulting in 10% increase in Sales qualified leads (SQLs)• Assisted the creative team by providing creative copy suggestions and graphical ad templates.• Devised Social media strategies to generate and capture leads through Facebook marketing and remarketing resulting in increased website traffic by 30% and MQL to SQL conversion ratio increased by 13%.• Provided timely oversights, managed, and generated monthly reporting for all major metrics for Paid Search and Social. -
Senior Associate - Demand GenerationByju'S (Think & Learn Pvt. Ltd.) Feb 2017 - Jan 2018Bangalore, Karnataka, In•Led and managed a team of 3 growth marketers, overseeing campaign execution across multiple platforms, fostering collaboration, and ensuring the achievement of key performance metrics.•Analyzed pricing, margins, and discounting impacts on CLV’s. Devise revenue driving email campaigns to exceed weekly revenue targets.•Collaborated with the design team to develop visually engaging and on-brand email templates, which increased brand recognition by 30% and generated a 10% increase in website traffic from email campaigns. -
Demand Generation AssociateByju'S (Think & Learn Pvt. Ltd.) Feb 2016 - Feb 2017Bangalore, Karnataka, In•Developed and executed targeted email campaigns for IAS Learning App, resulting in a 25% increase in email engagement, a 15% uplift in click-through rates, and contributing to a 10% growth in overall sales by leveraging insights from data and audience behavior.•Led A/B testing on subject lines, content, and calls-to-action, optimizing campaign performance to drive a 10% increase in open rates and a 12% rise in conversions, directly supporting a 7% increase in sales revenue through more compelling and effective messaging.•Executed Facebook and Google Ads campaigns for lead generation, driving a 30% increase in qualified leads and contributing to a 12% rise in sales by optimizing ad targeting, creative, and bidding strategies.•Strategically segmented email lists based on user behavior and preferences, improving targeting accuracy and driving a 20% increase in email subscriptions, which contributed to long-term customer engagement and a 5% increase in repeat sales.
Faizan Bakshi Skills
Faizan Bakshi Education Details
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Humber CollegeMarketing Management -
Manipal Institute Of TechnologyAutomotive Engineering Technology
Frequently Asked Questions about Faizan Bakshi
What company does Faizan Bakshi work for?
Faizan Bakshi works for Riverside Natural Foods Ltd. (Home Of Madegood)
What is Faizan Bakshi's role at the current company?
Faizan Bakshi's current role is Driving Growth at Riverside Natural Foods | Results Driven Performance Marketing Professional | ROI Champion in Digital Advertising | Data & Measurement Expert.
What is Faizan Bakshi's email address?
Faizan Bakshi's email address is ba****@****dra.com
What schools did Faizan Bakshi attend?
Faizan Bakshi attended Humber College, Manipal Institute Of Technology.
What are some of Faizan Bakshi's interests?
Faizan Bakshi has interest in Civil Rights And Social Action, Education, Environment, Human Rights, Arts And Culture.
What skills is Faizan Bakshi known for?
Faizan Bakshi has skills like Microsoft Office, Management, Microsoft Excel, Microsoft Word, Leadership, Powerpoint, Sales, Public Speaking, Sales Operations, Team Management, Microsoft Powerpoint, Photoshop.
Who are Faizan Bakshi's colleagues?
Faizan Bakshi's colleagues are Dominic Mapatac, Heather Smith, Kemi Olamijulo, Gina Provot, Calvin Gonsalves, Raisham Shahzad, Abararbhai Vahora.
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