Crafting narratives in the realm of creative consultation, I'm the storyteller behind the scenes. From brainstorming sessions to the grand reveal, I seamlessly weave creativity and strategy into every project. Each endeavor is a unique canvas, where I blend the hues of innovation with collaborative brushstrokes. Beyond mere delivery, I sculpt experiences that linger, transforming visions into vibrant realities.

I possess a diverse skill set in client management, production efficiency, operational management, social media marketing, strategic planning, team leadership, and financial planning. Notably, I excel in client management, optimising fees with partners and spearheading growth sessions. Played a key role in launching Pakistan's first short-film YouTube channel, fostering organic subscriptions. I've streamlined client interactions through standardized procedures and executed impactful social media campaigns. Additionally, my focus on financial planning ensures optimized cash flow for both the organization and clients, contributing to overall success and growth

With extensive experience spanning 8-9 years, I have successfully produced and supervised 150+ diverse projects, including a remarkable multinational production that spanned 3 continents over 18 days. I have overseen nearly 40 international TV commercials, skillfully managing budgets, timelines, and resource utilization. As a leader in content ideation and development, I have consistently secured projects through winning pitches and established strong client relationships, becoming the preferred production partner for three multinational clients. Through strategic collaborations and partnerships, I have contributed to revenue growth across all group companies. As a team leader, I have curated impactful yearly plans, enabling a 15-member junior production team to exceed their KPIs by 100%. Additionally, I have mentored and elevated production assistants to associate producer roles within an impressive timeframe. As the primary point of contact for senior business partners and agencies, I excel in client relationship management, delivering strategic recommendations and ensuring exceptional satisfaction through proactive communication and issue resolution.

Led the successful launch of Hum Sitaray, a second-tier entertainment channel, and devised a comprehensive promotional strategy for the entire channel. Played a pivotal role in rebranding the network's brand identity and channel theme to align with the vision of the executive committee. Developed and executed annual MARCOM plans for all channels within the network, incorporating strategic considerations for shows, events (such as the Hum Awards and fashion shows), and channel activations. Strategized and mentored all of HNL's digital and social media initiatives, effectively driving brand awareness, engagement, and traffic to social media pages (Matrix Reporting). Defined and monitored specific KPIs to measure the effectiveness of integrated communication plans.

Successfully planned, integrated, and managed budgets and communication strategies for a diverse portfolio of over 40 brands, including prominent clients such as Unilever, Mondelez, Pepsi, Friesland Campina, and Nestle. Leading a team of three, I consistently delivered projects with exceptional production value, meeting scope, budget, MARCOM objectives, and client expectations. Moreover, I achieved remarkable revenue growth year after year. I supervised my team in the development of various strategies and projects, encompassing interactive, direct marketing, media, creative, sales promotion, and PR, from ideation to execution. Proactively monitoring project risks and scope creep, I swiftly identified potential issues and provided proactive solutions to address them in advance.

Formulating and implementing online and offline media and PR plans, opportunities were identified in different mediums to develop integrated marketing solutions and strategies. Comprehensive marketing plans were devised, covering branded content, content integration/public relations, social media activation and engagements, on-ground activation, and CSR initiatives. Profitability was effectively managed, resulting in a notable increase in revenues by approximately 20% year over year for two consecutive years.

• Managed clients’ marketing and advertising campaigns and pitched fresh and innovative ideas to clients• Frequently communicated with clients and acted as a liaison to senior level executives• Organized client feedback• Generated accurate reports and status notifications• Demonstrated pro-active leadership to encourage teams to perform to the best of their ability