I am an enthusiastic professional, serving in Lighting Industry since 2013, previously worked at Ledvance Osram Pakistan & Philips Pakistan Limited. A wonderful platform offering invaluable experience of Distributive Trade, Retail & Projects, Market Dynamics, Consumer Trends & Brands Development. I have been leading a spectrum of agendas for Distributive Trade from Market presence, Operational excellence, Channels development to Building teams. Learning has been immense, allowing me to equally polish and apply my skills/ideas to optimize the outcome.Lighting industry is going through rapid changes due to advancements in technology within a few years & that created a need for Lighting Experts #LightGuru. People in the industry who select sources and fixtures often lack the complete technical knowledge needed to make fully informed decisions about their use. Consulting engineers and electrical contractors understand the mechanics of electrical system design but may be unaware of the psychological importance of color and the impact that can have on it. Architects and interior designers may have only limited information about how the latest technology can achieve desired effects.Lighting is not just about ambiance or properly lighting an area, but about how you can make these areas come to life. There are all kinds of lighting options out there. Chandeliers, track lights, LED lights, pendants, wall sconces, highbays, streetlights… the list goes on and on. It’s what makes my job exciting, enjoyable, and rewarding. I know lighting and lighting design can be an element of décor, home restoration or industrial effectiveness that can be overwhelming and stressful. But I’m here to assure you – it doesn’t have to be.Regardless of whether I’m working with a contractor, interior designer, a home owner or an industrial purchaser, my focus remains the same: finding great, high-quality lighting that fits the style and needs of my customers. With over 11 years of experience I’m offering my expert lighting design tips as a LightGuru, backed up by the best-of-the-best in the industry.Every day is a new challenge in business, a fun ride and I am enjoying every bit of it. I am dedicated to offering the trade and lighting professionals with high quality LED lighting at affordable prices. I offer a wide variety of led lighting selections specifically for commercial, hospitality, restaurant, corporate offices, and multiple unit homes. I've become a lighting solution provider as it is the area I love to work the most.