Faizan Paracha Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

• Responsible for managing partners' overall performance on the platform across all verticals including Restaurants, Homechefs, & Shops. Ensuring SLA compliance, conducting reviews, & extracting insights from diverse data to enhance partner performance & experience.• Work cross-functionally with local and regional stakeholders on product development and new feature launches to uplift partners' experience and drive growth. Spearheading integrations with vendors' POS systems to streamline order and menu management processes.• Responsible for managing vendor compliance framework o proactively detect and mitigate fraudulent activities• Monitoring & tracking Vendor Net Promoter Score to gauge vendor satisfaction & identify opportunities for improvement

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

• Initiated Vendor Facilitator Program that helped in reducing 70% wastage orders on strategic accounts• Successfully managed to achieve the highest ever NPS reflecting overall partners’ satisfaction• Initiated H-Care Program in collaboration with commercials team to enhance vendor experience• Managed to improve vendor incidents by 53% through data-driven insights & initiatives• Launched Zabardast Awards for Homechef vertical to engage & recognize top performing vendors

Managed the brand WDO, a top-rated brand on Google, Amazon, eBay & Walmart.Responsible to analyze large data sets & adopt data-driven insights to improve marketplace performance.Achieved 60% revenue growth in a quarter by converting from “Below Standard” to “Top-Rated” seller on eBay.Continuously engaged with Google APAC & Walmart.com to comply with marketplace standards/matrix.Created & managed PPC campaigns on Google, eBay & Walmart to cover all stages of the marketing funnel (awareness to remarketing).Collaborated with the content team to provide visibility on the ROI of marketing campaigns.Category management across eCommerce channels to ensure product availability & timely order execution.

Pakistan

Analyzed demand patterns and segmented the consumer profiles for mass transitalong with conducting a feasibility study for inter-city travel KHI – HYD as Final Year Project.

Pakistan

- A liaison between KSBL and Fatima Group- KSBL students' representative at Fatima Group- Responsible for organizing the events on behalf of the company at KSBL

Karachi, Pakistan

• Established availability & visibility of Lantus in retail outlets & MT stores/pharmacies• Designed promotions for the brand “Lantus” for multiple channels• Launched a 360° Marketing Campaign – “Lantus Asaan”• Conducted Market Research for new product launch in Pakistan• Developed Social Media Marketing campaign for World Diabetes Day• Conducted field visits along with sales team to identify retail dynamics of insulin market

• Handled clients’ & consumers’ queries via digital channels for business development• Managed corporate communications & PR for the clients • Worked on Customer Relationship and Account management to ensure customer retention• Designed sales & marketing activities based on consumer insights

Karachi, Pakistan

• Created Digital Marketing strategy to increase brand awareness & make the brand standout.• Initiated social media marketing campaigns with the highest yields in that quarter• Worked on campaign management on Google Search & Display Network• Successfully got the reach of 169,000 potential customers through highly customized ads on SEM

Master Of Business Administration - Mba, Marketing, Cgpa: 3.55

Activities and Societies: Student Council KSBL - Deputy Head KSBL SiMerge'19 - Chief Coordinator KSBL Sahara (Social Welfare).

Bachelor Of Business Administration - Bba, Marketing, Cgpa: 3.52

Activities and Societies: Bahria Event Management Society - Team Lead Operations Bahria Finance Olympiad• Bahria Event Management Society.