Faizan Rizvi Email & Phone Number

Toronto, On, Ca

Canada

● Client Media Planning Leadership: With a budget of $16 million and media planning team for Digital, TV, Print, Audio & PR, led media strategy, planning, operations, budget management, actualization, supervision of media buy and proof of performance.● Client’s Brand Strategy & Stewardship to Optimize Campaigns Performance: For client’s business units & products, decreased CPM by 42%, CPLPV by 35% and CPA by 27% by developing channel & platform specific strategies.● Social &… Show more ● Client Media Planning Leadership: With a budget of $16 million and media planning team for Digital, TV, Print, Audio & PR, led media strategy, planning, operations, budget management, actualization, supervision of media buy and proof of performance.● Client’s Brand Strategy & Stewardship to Optimize Campaigns Performance: For client’s business units & products, decreased CPM by 42%, CPLPV by 35% and CPA by 27% by developing channel & platform specific strategies.● Social & Search Engine Marketing Campaigns ROI Enhancement: Enhanced ROI by 9% across META, Google, LinkedIn, Reddit & Pinterest through collaborating with media channel buy teams and platform teams to optimize campaigns in the media mix.● Retargeting & Retention Campaigns through CRM Data: Successfully increased registrations and sign ups by 14% by incorporating CRM and third-party data into retargeting and retention campaigns●Customer Journey & Funnel Optimization: Managed Adops to tag and track all media touch points and actions to continuously optimize the consumer journey throughout the funnel and build valuable audience data and targeting pools.● Day to Day Client Account Management & Reviews: Led status, periodic meetings and reviews along with being the day-to-day contact for Client, Internal Teams, Agency partners and vendors for collaboration on media campaigns and assets’ creation.● Client Account’s Financial Health Management (BCR): Managed overall client financials including budgeting, billing and invoices.●Syndicated Media Planning & Buying Tools: Utilized syndicated planning tools, media ads platform and research tools to run reports and develop insights to aid in brand strategic goals and KPIs.● Media Effectiveness Dashboard for Clients: Led the Tealium dashboard development project enabling the client to monitor media effectiveness, run reports and compare performance against brand objectives and KPIs in real time. Show less

Karāchi, Sindh, Pakistan

● Digital Marketing Strategy Development & Execution: Delivered 27% increase in qualified lead generation within the first 5 months through effective digital marketing, content & design strategy across social, search & digital platforms.● Integrated Digital Marketing Campaigns ROI Improvement: Improved digital ROI by 15% by redesigning digital strategy & KPIs for integrated marketing campaigns including digital media buying, performance marketing, research & public relations… Show more ● Digital Marketing Strategy Development & Execution: Delivered 27% increase in qualified lead generation within the first 5 months through effective digital marketing, content & design strategy across social, search & digital platforms.● Integrated Digital Marketing Campaigns ROI Improvement: Improved digital ROI by 15% by redesigning digital strategy & KPIs for integrated marketing campaigns including digital media buying, performance marketing, research & public relations (PR).● Market & Consumer Research with Cross-Functional Stakeholders: Collaborated with product development, channel strategy and sales teams to conduct market research on consumer demand, key sales trends & insights on decision making process.● Lead Management System Launch for Sales Funnel Management: Successfully reduced lead processing by 80% resulting in 50% increase in calls to qualified leads in a day through the development & launch of a new Lead Management System on Oracle.●Digital Customer Journey Optimization (UX/UI): Increased organic leads by 15% and automated query resolution by 40% through deployment of lead forms & Facebook chatbot as well as optimizing landing pages & social media touchpoints.● Content Strategy & Consistency of Branding & Messaging: Delivered 70% increase in organic social media engagement by optimizing content strategy and artworks with the creative and design team for more inclusive, informative and diverse content.● Website Redesign Project with E-Commerce Capabilities: Successfully increased page views by 29%, session durations by 17%, decreasing bounce rate by up to 15% through website revamp project for EFU Life to a more customer centric design.● Digital & App Based Promotional & Loyalty Campaigns: Achieved increase of 15% clients availing app-based discounts within a span of 2 months in collaboration with loyalty program teams.● Digital Strategy & Budget Development: Assisted Marketing Head in developing budget management strategy Show less

Karāchi, Sindh, Pakistan

● Client Portfolio Growth: Managed and grew a portfolio of top tier clients including Ferrero, Toyota, Levi Strauss and Uber, outperforming the revenue KPIs, achieving 190% growth (Jul ’20 - Jun ‘22).● Levi’s YouTube Award Winning DVC & Online Concert Series: Strategized the Levi’s DVC Campaign 2019 plan development, winning a spot in the YouTube Top 10 APAC Communication 2019 & launched “Levi’s 5:01 Live” (online concert series) in sync with global launch during COVID… Show more ● Client Portfolio Growth: Managed and grew a portfolio of top tier clients including Ferrero, Toyota, Levi Strauss and Uber, outperforming the revenue KPIs, achieving 190% growth (Jul ’20 - Jun ‘22).● Levi’s YouTube Award Winning DVC & Online Concert Series: Strategized the Levi’s DVC Campaign 2019 plan development, winning a spot in the YouTube Top 10 APAC Communication 2019 & launched “Levi’s 5:01 Live” (online concert series) in sync with global launch during COVID lockdowns.● Uber App Downloads & Campaigns: Increased Uber App downloads by 23% and Sign ups by 11% by planning & executing the launch of Uber Moto.● Toyota New Product Launch: Executed successful nationwide launch campaigns for Toyota Corolla X Edition Show less

Pakistan

● CPG Client Accounts Leadership: Managed and successfully retained a portfolio of 14 brands during tenure including CPG, Apparel, Cosmetics, Fragrances, Automobile, reporting directly to the Client Services Director.● Video & Photo Production Coordination: Managed client fashion shoots, TVCs, product photography, animations and other production projects to deliver over 4 IMCs, 12+ TVC productions and product photography.

Pakistan

● Unilever Digital Portfolio Management: Managed Unilever digital portfolio for Sunsilk, Dove and Lux along with other standalone projects.● Award Winning Digital Campaign: Led the execution of award winning (PAS Awards 2018) Sunsilk Wedding Diaries digital campaign increasing brand visibility by 14%, CTR by 21% and decreasing CPV by 53%.

69 - B, Smchs, Shahra-E-Faisal, Karachi

Digital & Content Solutions for CPG Clients: Designed, executed and monitored digital content and PR campaigns for various clients such as PepsiCo., Unilever, Coca Cola, P&G, McDonald’s, Mondelez and Abbott.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba)