Leads long term growth strategy and develops brand narratives for high profile artists such as YG, Polo G, Cochise, and Malcolm ToddShapes GTM strategy in conjunction with sales and digital teams to ensure successful D2C and retail launchesCreative directs production of commercial and promotional product including album packaging, videos, retail displays, advertising materials and OOHManages production, marketing, and creative quarterly budgets utilizing data insights to optimize spend

Acted as point of contact for an artist roster of 15 creators including Jack White, Joyner Lucas, A-Trak, & Totally Enormous Extinct DinosaursLead and oversaw GTM for artists' albums, which in 2022 produced over $5 million in revenueDrove strategic brand partnerships and marketing activations with external partners including The Recording Academy, Spotify, Apple Music, Twitch, NBA 2K, MadHappy & moreSourced and managed creative directors, publicists, and radio teams both domestically and internationally

Responsible for managing all global marketing plans, budgets, and marketing activations and liaising with Virgin & UMG teams across all major markets. Organized international press/promo opportunities with outlets such as Neet Tokyo, Rolling Stone Australia, and BBC Radio 1Produced virtual showcases for artists such as Salem Ilese & Peach Tree Rascals which were attended by over 80 international partners and later repurposed as content for YouTube

Managed artist roster including Trippie Redd, Surfaces, Peach Tree Rascals, and Aitch.Drove Surfaces "Sunday Best" to 1B+ global streams and over 14M TikTok creationsLed creative and marketing rollout for "A Love Letter to You 4" which debuted #1 on the Billboard 200 with 104K first week unitsOrganized in-person marketing activations such as Trippie Redd's "Pegasus" Drive-In theatre experience which generated over $11K in revenue

Managed social media campaigns for project releases and developed in-depth creative marketing activations. Created a presence for Trippie Redd on platforms such as TikTok, Snapchat and Community, establishing followings of 3.2M, 465K, and 90K on each respective platform

Launched grassroots marketing campaigns on campus and local businesses for 50+ UMG artistsLed team campaign centered on promoting artists with E-Sports & Twitch from concept to launchCoordinated artist AMAs on Reddit and organically promoted content on the site which received over 150K views

Led the largest student organization on campusServed on UCLA's Communications BoardSpearheaded the station's annual pledge drive which raised over $15K in funding

Implemented disability access to the stationPresented a concert at The Regent Theatre featuring the band "SALES" and sold out the venue which has a capacity of roughly 1,100

Hosted three shows a week focused on hip-hop, local artists, and basketball respectivelyInterviewed and covered live performances by artists including YG, Method Man, Saba, XYLØ

Contributed articles on a biweekly basisNationally acclaimed student publication

Assisted in creating and ordering wholesale merchandise for T-Pain's Wiscansin LinePartnered with Twitch to stream a series of T-Pain concerts exclusively