Custom Invitation DesignsBranding: Drop of Midnight | Kaal Concept Store | Rubber Ducks Accounting Firm | Jazz Yoga | Makeup Artists | Wildflower Photography• Specializing in Event & Invitation concept, branding, and design experience journey.• Startup business banding, stationery solution, ambiance design, and corporate brand literature• Collaborate with photographers, artists & entrepreneurs in staging their work & business idea.

Accounts: Red Bull | Godiva | Unilever | Mars | GalaxyRED BULL | Projects: Winning 5 | Kart Fight | Women on Wheels | Ras b Ras (Head to Head) | Car Park Drift | Breaking | JL Studio | Ghawat Al Lisan (Rap vs Poet)• Led Red Bull brand portfolio as the lead in creative communication concept, art direction, graphic design, event branding, brand activation and community branding (influencer campaigns)• Responsible to address creative briefs on Red Bull, participate in brand strategy discussions and provide art direction and creative point of view while keeping the target audience as a pivotal factor• Collaborate with Red Bull’s digital team, producers, event managers and production vendors of JWT to deliver a flawless execution in all regional brand campaigns – at times running in parallelGODIVA | Projects: Hajj Packaging | Obstetrician Box | Wedding + Baby Announcement | Ramadan & Eid Branding | Riyadh Store Opening | Mother's Day• Led Godiva brand’s seasonal campaigns with complete in-store branding, packaging design, design campaign/key visuals and adapt to Print, OOH, BTL activation & Digital Ad campaigns. • Responsible for entire Store Launch branding in RiyadhUNILEVER Brands: TRESemmé | LUX | CLEAR | Sunsilk | Lipton | Comfort | Lifebuoy• Responsible for creative concepts & designs for integrated campaigns, product launch, packaging, promotional campaign design (POS, retail solutions/ shelf & in-store display) MARS |Brands: M&Ms | Mars Corporate Campaign (Make it mean more)• Lead designer of Mars retail solutions, brand activations, corporate branding, festivities & occasionsOther Accounts :NOKIA | GALAXY | MOUSSY (NON-ALCOHOLIC BEER) | ELAF Hotel & Travel• Experiment with unconventional graphic styles & typography to bring out a unique dimension in design• Worked on the business pitch & collaborated with different creative groups to help out in tight timelines

Accounts | KRAFT | NESTLE | CADBURY | UNILEVER | DUBAI ISLAMIC BANK | Wi-TRIBE • Responsible for creative concept & visualization of the campaign messages for major promotions for Nestle, Kraft, Cadbury and Unilever. Work efficiently on 360 executions against tight timelinesNESTLEBrands | Maggie• Designed Nestle Maggie School Program from concept, logo design to extensive branding solutionDUBAI ISLAMIC BANK • Developed key visuals for Dubai Islamic Bank product logos, print & OOH campaign for mortgages, auto finance, credit cards & priority banking. Designed retail branding solutions for branch network across Pakistan & DubaiWI-TRIBE • Developed concept & design of Wi-Tribe telecom’s launch campaign key visual & 360 touch point executionUFONE • Developed concept board & supervised photo shoot of Ufone telecom prepaid & brand campaignsUNILEVER Brands : Huggies | Comfort | Dove | LUX | Ponds | Tea Brands - Brook Band | A1 | Pearl Dust• Lead design adaptations of Pond’s, Lux, Sunsilk, Lipton, Comfort, Huggies global campaigns to regional & local markets across print, OOH, POS, shopper marketing & trade promotion campaigns KRAFTProjects : Tang Ramadan | Tang Lemon & Pepper Launch• Developed concept & design of Tang Lemon & Pepper launch campaign key visual & 360 touch point executionOGILVY• Lead designer of Ogilvy office branding, certification programs & infographics

Interned on PepsiCo. brands (Pepsi Cola & Snacks) + Ufone (telecom)• Explored the creative briefing process with the strategy and account management teams• Participated in the ideation process, creative concept development & campaign design• Collaborated in graphic design & art direction for upcoming brand promotions• Collaborated with the producers & casting teams in the production of TV commercials