Co-Founder // Business Director of the new breed of creative advertising agency, a part of Ambilhati Network (Indonesia Leading Local Creative Advertising Agency) by FAB Group (The First and Largest Creative Network in Indonesia).We provide a uniqueend-to-end service for those who need more than a campaign. In our short history we are thankful to have gained the trust of our illustrious clients:1. Telkomsel Enterprise2. Wardah3. Emina4. OCBC Bank5. TCL6. Oatside7. Lucky Mom Indonesia8. Bank Syariah Indonesia

Leveraging Indonesia’s largest digital ecosystem to provide Financial Services for all IndonesiansIndonesia’s over 250 million people severely lack access to credit. Credit card ownership is only at 7% to this day. GoTo as the largest digital ecosystem in Indonesia has the ability to give access to credit by scoring individuals based on their transactions within our Gojek & Tokopedia Apps. Currently, I am leading the Marketing & Branding Division for our Financial Services and also leading our cross-function PayLater squad for Gojek. Job Description1. Formulation of Brand & Marketing Strategy.2. Design Go-To-Market Strategy.3. Drive Target Achievement & Execution.4. Work closely within GoTo Ecosystem to collaborate and grow the business.5. Working with top agencies for branding, content creation, social media & placement.Key Achievements1. Achieved MTU Growth in first year vs Target.2. Successful rebranding of GoPayLater and first every major nationwide branding campaign.3. Successful launch of GoPay & GoPayLater on Tokopedia.4. Created multiple collaborations with GoPay, Tokopedia & GoFood amongst others.

Previously iLOTTE.com, iStyle.id is a join venture between conglomerates, Salim Group (Indonesia) & LOTTE Corp (Korea). Our aim is to build the true online shopping mall focusing on 100% original brands from authorized sellers. Core responsibilities:BrandingMarketing CommunicationsStrategic Partnership

BLANJA.com, a joint venture between ebay and Telkom Indonesia, is a top tier e-commerce marketplace. As the Head of Marketing I lead a team of 40+ divided into 7 departments:1. Branding2. Digital Marketing3. Onsite Marketing4. Creative5. Content6. Partnership7. Marketing CommunicationsMajor KPI's include:1. GMV / Sales2. Traffic3. Registered Users4. Cost Ratio5. Conversion Rate6. Brand AwarenessKey Achievements:1. Total rebrand and revamp of BLANJA.com raising total brand awareness by 61%2. 400% growth in GMV3. 300% growth in Traffic4. Cost vs income rate reduction of over 50%5. Reorganization of team structure and overall process

Telkom is Indonesia's national telecommunications company. It's subsidiary is Telkomsel, with 150 million subscribers.eBay is the American come international e-commerce giant.As the Head of Strategic Projects is I served in a key cross functional role ensuring the success of the companies core initiatives.Leveraging Telkoms Local StrengthWorking directly with BOD to formulate the e-commerce solution to become the achieve Telkoms dream of becoming the "King of Digital"Leveraging eBays Global PowerWorking directly with COO from eBay to develop best practice and execution in efforts to bring succesful cross border trade particularly from China and the USA.Worked in Shanghai China for 2 months building the CBT business.Key Achievement:Scaled up CBT business by 1500% within 3 months

Strategic Business Development leading strategic projects cross functional missions. 1. Corporate Strategy and RoadmapMaking of companies new vision, mission and 5 year roadmap. Synching Strategy with tactics down to action plan.2. Rebranding ProjectRevitalizing core three brands (Eiger, Exsport, Bodypack). Development of Brand, Retail and Communication Guidelines.3. E-CommerceSet up grand strategy, new website up till operations for new e-commerce business.

PT Matrix Prominent is the Global Gateway of B & B Inc.Key Roles:Global SalesLeading expansion of 3 core brands into Europe and Asia. Distributor acquisition, cooperation and support. Succesful in building cooperations in multiple markets.Global MarketingDeveloping international branding and marketing working with world class agencies.

During my time as a Group category Product Supervisor at Exsport I was in charge of the project to revitalize and modernize the brand, Indonesia's number 1 school bag. Working with a branding agency in New York and other internal and external parties we changed the entire look of the brand. Everything from the logo to products to retail experience. The results were tremendous, Exsport is thriving. Outside of Brand Management during this time I was also involved in sourcing to China and dealing with our partners there.

B&B is the leading manufacturer, distributor and brand owner of some of Indonesia's top brands: Eiger, Exsport and Bodypack.I was part of the very first MT programs and graduated first rank over 13 other candidates, bachelor and masters graduates from some of Indonesias finest universities.