In my role as Special Correspondent at ProPakistani, I focus on delivering comprehensive coverage and analysis in the following areas:Economy & Business: Reporting on key economic developments, business trends, and financial markets, providing insightful analysis and updates.Energy Sector: Covering significant events and policy changes within the energy sector, highlighting their impact on the market and broader economy.Foreign Office: Reporting on foreign relations… Show more In my role as Special Correspondent at ProPakistani, I focus on delivering comprehensive coverage and analysis in the following areas:Economy & Business: Reporting on key economic developments, business trends, and financial markets, providing insightful analysis and updates.Energy Sector: Covering significant events and policy changes within the energy sector, highlighting their impact on the market and broader economy.Foreign Office: Reporting on foreign relations, diplomatic developments, and international policies affecting Pakistan.Parliamentary Reporting: Providing detailed coverage of parliamentary proceedings and legislative developments, offering a clear view of political dynamics and decision-making processes. Show less

I lead strategic communication efforts for a diverse range of high-profile clients, including KE (K-Electric), SAP, S&P Global, Faysal Bank, Mondelez Pakistan, and Telenor Microfinance Bank. My key responsibilities include:Media Strategy & Relations: Crafting and executing tailored media relations strategies to enhance brand visibility, manage public perception, and secure targeted media placements in both print and electronic outlets.Content Development: Overseeing the… Show more I lead strategic communication efforts for a diverse range of high-profile clients, including KE (K-Electric), SAP, S&P Global, Faysal Bank, Mondelez Pakistan, and Telenor Microfinance Bank. My key responsibilities include:Media Strategy & Relations: Crafting and executing tailored media relations strategies to enhance brand visibility, manage public perception, and secure targeted media placements in both print and electronic outlets.Content Development: Overseeing the creation of press releases, media kits, and other communication materials that effectively convey client messages and resonate with target audiences.Media Placements: Securing impactful media placements in top-tier print and electronic media, ensuring maximum coverage and exposure for client campaigns.Crisis Management: Providing strategic counsel and media management during critical situations, safeguarding client reputations.Team Leadership: Leading a team of media relations professionals, fostering collaboration and driving excellence in client service.Stakeholder Relations: Building and maintaining strong relationships with key media outlets and industry influencers to ensure optimal coverage for clients. Show less

In this role, I was responsible for developing and executing comprehensive communication strategies to support WHO’s flood emergency response in Sindh. Key responsibilities included:Strategic Communication: Crafted and implemented communication plans to effectively disseminate information related to WHO’s interventions during the flood emergency, ensuring clear and consistent messaging across all channels.Media Relations: Acted as the primary liaison between WHO and local media… Show more In this role, I was responsible for developing and executing comprehensive communication strategies to support WHO’s flood emergency response in Sindh. Key responsibilities included:Strategic Communication: Crafted and implemented communication plans to effectively disseminate information related to WHO’s interventions during the flood emergency, ensuring clear and consistent messaging across all channels.Media Relations: Acted as the primary liaison between WHO and local media outlets. Managed press releases, media advisories, and coordinated interviews to highlight WHO’s efforts and humanitarian response in the region.Content Creation: Developed high-impact content, including press releases, articles, social media posts, and newsletters, to raise awareness of WHO’s initiatives and health guidelines during the crisis.Field Visits and Documentation: Conducted visits to flood-affected areas to gather firsthand information. Documented the situation through photography and videography, which were used to enhance communication materials and provide visual context for WHO’s response efforts.High-Level Delegation Support: Coordinated the media coverage and public projection of high-level WHO delegations visiting the flood-affected areas. Ensured that their visits were effectively communicated to both local and international audiences.Stakeholder Engagement: Collaborated closely with government agencies, NGOs, and other stakeholders to ensure alignment in communication strategies and to foster partnerships that enhanced the reach and effectiveness of public health messages.Crisis Communication: Provided timely and accurate information during the emergency phase, addressing public concerns and ensuring the communication of critical health information to at-risk populations.Monitoring and Reporting: Monitored media coverage and public sentiment, providing regular reports and insights to WHO leadership to guide communication efforts and adjust strategies. Show less

Focused on reporting and producing content for Din News, specializing in the fields of economy, business, and parliamentary affairs. Provided in-depth coverage and analysis, ensuring timely and accurate reporting on key issues.

Performed a six-month media consultancy with ICRC, focusing on enhancing media coverage and sensitivity in reporting humanitarian issues. Responsibilities included:Writing and placing articles in various English and Urdu newspapers to raise awareness and address critical issues.Developing and executing a comprehensive media training program for press club members in major cities, including Peshawar, Quetta, Lahore, Islamabad, Multan, Sukkur, and Karachi.The training program… Show more Performed a six-month media consultancy with ICRC, focusing on enhancing media coverage and sensitivity in reporting humanitarian issues. Responsibilities included:Writing and placing articles in various English and Urdu newspapers to raise awareness and address critical issues.Developing and executing a comprehensive media training program for press club members in major cities, including Peshawar, Quetta, Lahore, Islamabad, Multan, Sukkur, and Karachi.The training program aimed to equip journalists with skills for sensitive reporting on incidents such as terrorism, accidents, and calamities. This involved:Teaching best practices for dignifying the injured and ensuring respectful reporting.Balancing gender perspectives in coverage to provide fair and inclusive reporting.Educating the public through media on critical issues, such as the importance of yielding to ambulances to save lives.The consultancy focused on improving media engagement and promoting ethical journalism standards in challenging reporting environments. Show less

Provided comprehensive media coverage for the IsDB President’s official visit to Pakistan. Managed photo and video services, arranged and facilitated a press conference for the President, and ensured widespread media coverage of high-level meetings with the Prime Minister, President, and Finance Advisor. The three-day consultancy followed a month of planning and coordination with the IsDB communications team.

Reporting on key Economic and Financial matter of the country, covering Ministry of Finance, Revenue, Statistics, Economic Affairs, Investment, Privatization, IT & Telecom Industry along with Commerce, Industry and Food Security. I also cover International Financial Institutions (IFIs) including IMF, World Bank, Asian Development Bank and INGO's. My responsibilities also include reporting and making / producing news packages on socio-economic aspects of the country and economy. I also… Show more Reporting on key Economic and Financial matter of the country, covering Ministry of Finance, Revenue, Statistics, Economic Affairs, Investment, Privatization, IT & Telecom Industry along with Commerce, Industry and Food Security. I also cover International Financial Institutions (IFIs) including IMF, World Bank, Asian Development Bank and INGO's. My responsibilities also include reporting and making / producing news packages on socio-economic aspects of the country and economy. I also cover occasionally Parliament and Parliamentary proceeding and have extensive hands on experience of Live reporting. Show less

As an Economic and Financial Reporter at Dunya News, I specialized in covering key economic and financial matters of Pakistan, providing in-depth reporting and analysis across a wide range of sectors. My key responsibilities included:Sector Coverage: Reporting on critical sectors including the Ministry of Finance, Revenue, Statistics, Economic Affairs, Investment, Privatization, IT & Telecom, Commerce, Industry, and Food Security. My work involved closely monitoring and analyzing… Show more As an Economic and Financial Reporter at Dunya News, I specialized in covering key economic and financial matters of Pakistan, providing in-depth reporting and analysis across a wide range of sectors. My key responsibilities included:Sector Coverage: Reporting on critical sectors including the Ministry of Finance, Revenue, Statistics, Economic Affairs, Investment, Privatization, IT & Telecom, Commerce, Industry, and Food Security. My work involved closely monitoring and analyzing developments within these sectors to keep the public informed on vital issues.International Financial Institutions: Covering the activities and impact of International Financial Institutions (IFIs) such as the IMF, World Bank, Asian Development Bank, and various international NGOs. I provided comprehensive insights into their roles in shaping Pakistan's economic landscape.Socio-Economic Reporting: Producing and reporting on news packages that explore the socio-economic dimensions of the country, with a focus on how economic policies and developments affect the broader society.Parliamentary Coverage: Occasionally covering Parliament and its proceedings, with a strong focus on economic legislation and debates. I have extensive hands-on experience in live reporting, providing real-time updates and analysis during key parliamentary sessions.Live Reporting: Demonstrating proficiency in live reporting, delivering accurate and timely news coverage during critical economic events and breaking news situations. Show less

During my tenure as a Media Consultant, I played a pivotal role in the successful completion of the "Women in Parliament" project. My responsibilities included:Project Closeout Event: Coordinated and executed the final closeout event, ensuring it effectively highlighted the project’s achievements and impact.Documentary Production: Led the production of a comprehensive documentary that showcased the journey, challenges, and successes of the "Women in Parliament" initiative… Show more During my tenure as a Media Consultant, I played a pivotal role in the successful completion of the "Women in Parliament" project. My responsibilities included:Project Closeout Event: Coordinated and executed the final closeout event, ensuring it effectively highlighted the project’s achievements and impact.Documentary Production: Led the production of a comprehensive documentary that showcased the journey, challenges, and successes of the "Women in Parliament" initiative, capturing key moments and testimonials.Report Publication: Oversaw the development and final publication of the project report, ensuring that it accurately reflected the outcomes and insights gained from the project.Media Coverage: Strategically managed media coverage for the project, securing placements in prominent outlets to raise awareness and highlight the importance of women’s participation in parliamentary processes. Show less

Covered Pakistan’s economic landscape, focusing on key ministries including Finance, Planning, Commerce, Revenue, Investment, and Privatization. Responsible for reporting on daily economic affairs and producing news packages. Developed a strong interest in political economy, environmental issues, climate change, and social topics such as gender, women's rights, and human rights.

On the USAID JOBS Project, a $499 million initiative spanning three years, I played a key role in communication and media efforts. My responsibilities included:Documentary Production: Managed the production of ten documentaries highlighting project achievements, traveling extensively across all four provinces to ensure timely and high-quality material.Success Stories: Authored detailed success stories of project beneficiaries, showcasing the impact of the JOBS Project on… Show more On the USAID JOBS Project, a $499 million initiative spanning three years, I played a key role in communication and media efforts. My responsibilities included:Documentary Production: Managed the production of ten documentaries highlighting project achievements, traveling extensively across all four provinces to ensure timely and high-quality material.Success Stories: Authored detailed success stories of project beneficiaries, showcasing the impact of the JOBS Project on individuals and communities.Event Coordination: Assisted in organizing the final closeout event, which was attended by federal and provincial dignitaries, as well as representatives from the diplomatic and development sectors.Flood Relief Efforts: Contributed to relief efforts in flood-affected areas in collaboration with CARE International and USAID, supporting communications and media outreach. Show less

Reported on critical issues including energy, food security, and the War on Terror. Covered the power, agriculture, and water sectors in Pakistan. Provided live coverage of various terrorist incidents in Rawalpindi, Islamabad, Kohat, and Swabi, and reported extensively on the 2010 floods across Punjab, Sindh, and Kashmir. Traveled to India and Saudi Arabia for assignments and received training from leading global broadcasters.Initially joined Geo English News Channel as an anchor and… Show more Reported on critical issues including energy, food security, and the War on Terror. Covered the power, agriculture, and water sectors in Pakistan. Provided live coverage of various terrorist incidents in Rawalpindi, Islamabad, Kohat, and Swabi, and reported extensively on the 2010 floods across Punjab, Sindh, and Kashmir. Traveled to India and Saudi Arabia for assignments and received training from leading global broadcasters.Initially joined Geo English News Channel as an anchor and reporter. After the project was shelved following a six-month soft launch, I was transferred to Geo News Urdu, where I continued to cover significant stories and provide in-depth reporting. Show less

Hosted international tourists visiting Islamabad, providing personalized guidance and recommendations on exploring the city and the broader region. Offered insights into local attractions, cultural experiences, and essential travel tips to enhance their visit to Pakistan.

Joined the newly launched video news service at APP, modeled after Reuters, AFP, and AP. Worked as a reporter and producer, creating news packages and documentaries. Contributed to the development of the service by producing high-quality video content and providing comprehensive news coverage.

Hosted "Price Punch," a weekly street show program on Business Plus TV, Pakistan's first business-only news channel. Responsibilities included conducting research, scripting, and interviewing politicians and business leaders. The program focused on market trends, prices, and commodities, featuring public opinions and business insights. The channel, owned by Salman Taseer, also publishes the Daily Times, a leading English newspaper in the country.Marketing ManagerBusiness Plus… Show more Hosted "Price Punch," a weekly street show program on Business Plus TV, Pakistan's first business-only news channel. Responsibilities included conducting research, scripting, and interviewing politicians and business leaders. The program focused on market trends, prices, and commodities, featuring public opinions and business insights. The channel, owned by Salman Taseer, also publishes the Daily Times, a leading English newspaper in the country.Marketing ManagerBusiness Plus TV2005 – 2006Transitioned to Marketing Manager, leading a team and overseeing the marketing operations of the channel in Islamabad. Developed and implemented strategies to enhance the channel’s market presence and drive viewer engagement. Show less

Managed the Pakistan Telecommunication Company Limited (PTCL) account at Evernew Concepts, an advertising agency and sister concern of Evernew Studios. Oversaw a comprehensive range of marketing and advertising activities, including media releases, ATL and BTL campaigns, print and electronic media, billboards, neon signs, brochures, POS sale materials, and stationery. Ensured all client needs were met with a high level of coordination and creativity.

Hosted a daily 5-minute business bulletin on Uni Plus Channel and anchored a daily news show for PTV News. Managed scripting, reporting, editing, and provided voice-overs for news packages, contributing to the production of engaging and comprehensive business and news content.

Joined Manhattan Pakistan Limited, a leading advertising agency with clients such as Askari Bank and Mobilink (now Jazz), during my MBA studies. Worked while studying, engaging in client servicing, managing advertising campaigns, and acting in various advertisements. The agency later merged into Manhattan Communications Limited.