- Managing PPC campaigns for Google & Bing Ads- Managing Google Merchant Center product feed for shopping ads & Google Express- Optimizing shopping & search campaigns to achieving expected Cost of Sale- Rakuten affiliate marketing, connecting publishers, updating deals, setting up CPA increase campaigns, vanity coupons, updating deals banners- Adroll remarketing - increasing returning visitors & sales- Amazon advertising- Discussing strategies for increasing month on month revenue, product pricing, lead generation ideas- Creating extensive reports that gives mom/yoy insights- Conducting weekly meeting to discuss sales strategy, e-commerce/shopify integrations- Working with Magento & Shopify backend for generating coupons, reports, product details & content update- Daily and weekly client interaction, performance review, strategy & optimization- Managing team of SEO, Social Media & Content (team of 3). Providing directions, brainstorming ideas- Daily interaction with catalog team, development team & marketplace team- Providing sales forecast, resource and time estimation

Planning and strategizing SEO, PPC campaigns, content, website design with the teamMonitoring & optimizing SEO, Social Media and PPC campaigns - taking appropriate decisions that drive resultsConversion optimizationLanding page design and content optimizationDefining KRA & KPI'sConducting weekly meetings to review the progressDaily co-ordination with marketing agencyAssisting sales team for effective digital service lead generation across 7 states in India

Strategizing and implementing email marketing campaignsList building and data sourcing for direct marketing campaignsPlanning & implementing - digital marketing strategy for SEO, Social Media, Content & BlogInteraction with clients related to website development and marketing performanceWebsite designing and implementationReporting : Traffic, Revenue, New vs Returning, Keyword ranking, Email, AffiliateMarketing proposals for new business acquisitionCoordination with the business development team for lead generation

Objective & Responsibility- Strategizing complete digital marketing plan for client acquisition. Presenting & explaining the digital marketing plan to the client- Product and inventory management for e-commerce- Creating Budget & resource planning. Forecasting of budget, leads, conversions and Sales through paid marketing campaigns- Managing and optimizing paid campaigns- Content marketing plan for Social Media, PR, SEO, Blogs- Business and revenue planning for new and repeat business- Managing complete SEO, PPC, Social Media, Content, Press Release, Online Reputation Management, Direct Marketing through vendor management & coordination- Managing and strategizing website UX & UI, design and development- Implementing the tracking of traffic, conversion, goals and reporting.- Implementing and managing hosting accounts

• Search Engine Optimization – 1. Comprehensively equipped with traditional & contemporary SEO skills. Profound knowledge of strategizing and implementing On Page & off Page SEO techniques. 2. Synchronize with major seo changes made by Search Engines and revising the SEO strategy with necessary requirements within a suitable timeframe.• Analytical Skills – 1. Identifying right competitors, analyzing their online performance in relation with SEO, Social Media, Sales, Products, Services, brand presence & reputation. Consistent monitoring of their progress in order to improvise our plans.2. Analyzing, comprehending and concluding the traffic data, conversion rate, trends, demographics, geographical performance and navigation of the website.• Social Media – 1. Precisely studying & understanding the demographics to identify target audiences. 2. Creating roadmaps for acquiring a genuine fan base.3. Conducting social media peer to peer campaigns4. Brainstorming with the team & Developing ideas to go viral.• E-Commerce –1. Maintain, monitor & improve the shopping experience for customers.2. Frequent testing of call to action pages, product categories, page load time, checkout, dead links etc.3. Manage areas of SEO, Email Marketing & development.4. Constant tracking of conversions, sales, visitors’ trend, traffic, consumer trends & demographics.5. Recording & reporting the periodical performance of visitor, traffic, conversions & sales.• Creative & Content – 1. Ideating the content for website, blog & social media. Each with different consequences & influence.2. Working closely with developers & designers to get them aligned with our creative goals for the website, social networks, blog & ad networks for banners & presentation.3. Using widgets, iFrame, FBML (Now works only for existing users), Photoshop, Dreamweaver, API’s, Web & Desktop Applications for ease and enhancement of the work.

• Optimizing websites to make them search engine friendly, by means of Keyword analysis, competitor analysis, Sitemaps, URL mapping, User Friendly Navigation, Three way link building to get the best quality backlinks, thus improving the keyword ranking.• Negotiating & buying banner ads, text links, contextual links, sponsored blog post & directory listings, monitoring their performance.• Reporting client with the number of conversions & sales acquired from different sources.• Strategizing & brainstorming with the team to improve website performance in search engine, increasing conversions & sales.• Ideating content strategy for blog & website by coordinating closely with the content writers.• Provide training on SEO & Internet Marketing to other team members, new employees & interns. • Troubleshooting & assistance for players in case of any technical & transaction issues.• Data mining & data management in Sugar CRM.• Coordinating with the poker rooms for updates on new offers, payments delays, technical problems etc.