I've dedicated over 15 years to build things, but above all, to make things better. My journey spans the media, technology, sports, and entertainment sectors, where I've honed my craft in creating content that informs, entertains and inspires.At the heart of my career is a passion for shaping and elevating content in all its forms - from products and brands to shows and digital content. I've worked with brands like Coca-Cola, Nike, Adidas, PayPal, Netflix, YouTube, Penguin Random House, Spotify, and more. I believe content transcends traditional formats; it's an immersive experience, whether as a concert, video game, book, song, app, or anything that captures the human attention and imagination.I'm all about sharing stories and helping others tell theirs better. I've worked closely with top LATAM creators like Juanpa Zurita, Luisito Comunica, Yulay, and Domelipa. Meanwhile I have consistently mentored up-and-coming talents, guiding them towards producing impactful content.Since 2023, I became a partner of Arco Entertainment Media to produce long-form shows for the biggest streaming platforms like Prime Video, Spotify Studios, Roku and cinema theaters.I have proven experience in creative direction, marketing, branding, digital media, advertising, design, video production, performing arts, business growth, and digital strategy.