Fajar Nugraha Email & Phone Number

Jakarta, Indonesia

Indonesia

Indonesia

Lead Strategic Marketing, Brand Comm. / PR, Sports Marketing, Digital Marketing, & Trade Marketing for ASICS in Indonesia (AID). Work closely with Director, cross departments, distributors, & retail partners to strengthen the Brand, accelerate short term growth, & expand long term business.AID MKT department goals:1. Increase Brand Awareness (measured by MatrixLab). Make sure we have enough visibility across owned-shared media (target Engagement Rate 3.5%) & earned channels (KPI: PR Value & Impression), execute key campaigns through various suitable communication channels, combine macro & micro influencers support, use social media ads to reach 1Mio audience, & establish Performance Running while also expand other sports (Tennis & Volleyball) as also Sportstyle category.2. Anchor Brand Position in Performance. Make sure we increase brand talk ability and desirability in focus sports categories, build strong & credible local representatives (Athletes, Coaches, Opinion Leaders), & works closely with key stakeholders (Club, Sporting Venue, Sports Agency/EO, Grassroots Initiatives, Federation, Media, etc.). We set yearly KPI on quantities we engage for each.3. Elevate Digital Presence. Work closely with my Digital MKT lead to make sure we increase social channel followers by 36%/year & increase website view by 200k/year. We lay down strong organic content foundation, do smart paid ad (performance marketing) investment, reach potential target market & retarget loyal customers, & collaborate with partners - strong following to introduce the brand update & reach younger consumers.4. Support Partners to Achieve Good Sell-Through (40% by 2 months - key campaign). Main objective is how to drive leads to partners' brick & mortar / online stores. Current partners that we support: MAP Active, Nimoshi, Hoops Points, Atmos, Seek, Our Daily Dose, JD Sports, Footlocker, Marketplaces (Tokopedia, Shopee, Lazada, Zalora), Spord.

Greater Jakarta Area, Indonesia

Company Profile:GTech provides technology solution that allows brands and organization to create a seamless customer experiences both online to offline with goal to improve revenue growth. GTech manages and operates Omni-channel fulfillment, in-store experiences and lifestyle coalition loyalty program.Responsibilities:• Lead MAPCLUB loyalty campaigns for MAP Active (MAA) business units (Sports, Golf, Kids, and Fashion Footwear) with a focus on improving customer experience, purchase frequency and lifetime value. Define, design, and execute the business requirements and related marketing efforts to support business loyalty objectives.• Brand: Skechers, Asics, Reebok, New Balance, Diadora, Sports Station, Golf House, Linea, Birkenstock, Staccato, Steve Madden, Dr. Martens, Onitsuka Tiger, Sunglass Hut, Kidz Station, LEGO, Payless and more.Role Tasks:• Developed and aligned a 12 months promotional calendar with Account and Campaign Management team for all participating Business Units to drive sales growth back into the business and increase customer engagement in the program.• Ensured campaigns are being delivered on time, within budget projection and influenced customer behavior, and increasing sales uptake.• Liaised with MAA BU, Campaign Management and Operational team to oversee the campaign submission form, POS promotional set up and design materials to ensure it meets customer needs and following the MAPCLUB guideline. • Monitored and assessed campaign effectiveness, and identify ways to improve it.• Worked with Big Data and Campaign team to provide in-depth and regular analysis to MAA BU of past campaign as well projection for future campaign. Report will be utilize to identify opportunities to enhance the effectiveness of the on going or future program.• Developed REDxperience, MAPCLUB experiential AR program. Source, communicate, liaise with third party partner to provide useful and unique activities related to Brands’ portfolio DNA.

Greater Jakarta Area, Indonesia

Company Profile:PUMA is one of the world’s leading Sports and Lifestyle Brands. Designing, developing, selling and marketing footwear, apparel and accessories. (www.puma.com)Responsibilities:• Managed key initiative campaigns by implementing 360 approach. Instigated innovation in content creation, PR strategies, activation & media buying.• Ensured support for Retail & Wholesale Accounts on brand initiatives to increase sell through result.• Managed PUMA Indonesia marketing and promotion budget as well as calendar to ensure efficient allocation and efficiency.• Drove constant brand visibility through monthly KPIs. With focus of PR, social platforms and activation to maintain brand buzz & product stories among youth.• Communicated regularly and maintain accounts, agencies, athletes, lifestyle KOL, communities & internal team.• Managed seeding program, social media calendar & asset and resource sharing among departments.• Planned and reviewed trade marketing process. Made feedback then improvement on bi-weekly sell-through result of retail, wholesale, and eCommerce accounts.• Supported both SS and AW Tradeshow with presentation and activities.IT Tools Used: SAP, Spreadfest

Greater Jakarta Area, Indonesia

Company Profile:The Footballicious is a sports marketing & consultant agency which business' include brand activation, player representative, sports promoter, event development & operation, youth & grass roots development, football tour and partnership. (www.thefootballicious.com)Responsibilities:Develop corporate strategic plan as well marketing and communication strategy for each projects. Lead a team of eight employees from various divisions.Achievements:• Created adidas 2014 brand activation, Predator Hunt. Held in two cities, Jakarta and Bandung, which resulted in more than 1000 participants.• Promoted MENPORA Cup football tournament involving foreign clubs from Australia, Malaysia and Philippines. Developed the marketing strategy and communication, generated approximately 325.000 spectators in Bandung & Malang, more than 100.000 page views/month for www.pialamenpora.com and wide exposure from international media (ESPN, Goal.com, etc.).• Organized 3 International football matches within five days period in two cities with the total of 75.000 spectators. Liaised with three teams from England (Fulham U-21), Brazil (Santos U-12) and Germany (Eintracht Frankfurt U-23).• Developed new personal branding strategy for Raphael Maitimo, Indonesia national football team player.

Greater Jakarta Area, Indonesia

Company Profile:Nutrifood is an innovative company that manufactures & markets international-quality health foods & beverages under leading brands. (www.nutrifood.co.id)Responsibilities:Create and execute brand plan, communication strategy and public relation program.Achievements:• Appointed to lead www.nutrimart.com development project. Company's eCommerce platform for all brands.• Rejuvenated L-Men eCommerce platform (www.lmenstore.com) with easier user interface, more call to action and new payment gateway. Achieved annual forecast sales with minimum value 1.2 billion rupiah.• Responsible for all L-Men digital marketing plan. Grew the twitter followers from 10.000 to 40.000 in six months and reached trending topics with #LMenOfTheYear hashtag during the "L-Men of The Year 2011" Grand Final event.• Developed L-Men "The Journey" 2012 campaign idea. Switching the strategy from fitness to more general sports. Lead to 30% participants growth for the "L-Men of The Year" roadshow activation.• Promoted and organized Mister International 2010 event. Appointed as the sponsorship team leader and successfully generated 15 official sponsors.• Build strong & long terms alliances for all brands with external parties. Collaborating with 15 Top restaurants around Jakarta (Kembang Goela, Sushigroove, etc.) and The Harvest Cakes to launched the "WRP Recommended Menu Book" and "Tropicana Slim Less Sugar Cakes".IT Tools Used: Wordpress, Adobe Photoshop, Hootsuite, Klout

Magister Of Management, Marketing

Activities and Societies: PR Manager for Prasetiya Mulya Management Society

Bachelor Of Computer Science, Software Engineering

Activities and Societies: Chief of Creative at B’Voice Radio