Fajar R. Email & Phone Number

Indonesia

Jakarta, Indonesia

• Developed and established a new design system that reduced design inconsistencies by 90%• Spearheaded design thinking workshops with key stakeholders to ideate and implement UXimprovements, resulting in a 70% increase in team efficiency.• Defined design problems and informed effective solutions by collaborating with cross-functional teams,including project managers and engineers.• Integrated user research findings into design solutions, creating banners, graphics, UI motions, landingpages, and websites that drive users to the product, and optimized pages to improve user engagementand conversion rates.• Co-ordinated with engineers during implementation to ensure designs were released accurately, andreviewed final deliverables to ensure met design specifications.

• Optimized website performance by conducting A/B testing on landing pages and CTAs, resulting in a 30%increase in click-through rates• Led full redesign of website with findings from customer segmentation and competitive research• implemented website designs using WordPress, including custom themes and plugins, and ensuredwebsite functionality and performance• Incorporated HTML, CSS, and JavaScript to develop website front-end and ensured website compatibilitywith all major browsers and devices• Established website metrics and KPIs, and analyzed website traffic and user behavior using GoogleAnalytics

Bandung Area, West Java, Indonesia

• Managed end-to-end video production, including ideation, pre-production, filming, post-production, and delivery of high-quality video content that aligned with project objectives and brand guidelines.• Directed on-location and studio-based video shoots, including managing talent, crew, and equipment, and ensuring that all footage was captured to a high standard.• Edited and post-produced video content using industry-standard software such as Adobe Premiere, and After Effects.

Bandung Area, West Java, Indonesia