Area Sales Manager
Current• Sales Management & Development, • Recruitment, Selection & Training of Sales Team,• Development of existing Channels of Distribution and appointment of new distributors and sub distributors, • Annual, Quarterly and Monthly Target Setting at Town and Distribution level,• Plan Trade Offers, Consumer Promotions, and Sales Promotion activities, • Terms Negotiation and Management of Key Accounts operation like Metro,USC, CSD, etc.• Management of Sales Operations… Show more • Sales Management & Development, • Recruitment, Selection & Training of Sales Team,• Development of existing Channels of Distribution and appointment of new distributors and sub distributors, • Annual, Quarterly and Monthly Target Setting at Town and Distribution level,• Plan Trade Offers, Consumer Promotions, and Sales Promotion activities, • Terms Negotiation and Management of Key Accounts operation like Metro,USC, CSD, etc.• Management of Sales Operations including Inventory Management at various Distributors,• Daily Customer Order Review , Credit Order Authorization as per policy, • Market Return Control & Management, Damage Goods Claim review, analysis and settlement,• Free of Cost Sampling Management, Daily Sales Analysis, Products Availability Audits, and• Sales Team Management that includes more than twenty five Sales Staff. • Direct Reporters include 2 Territory Managers, 3 Territory Sales Officers, 4 Territory Sales Incharges, indirect Reporters. Other sales team includes 20 DSF (Order Bookers);Key Achievements:I planned and increased Company's business at Faisalabad Zone by expanding Distribution Network from 26 towns to more than 37 in first twelve months time, which resulted in significant Growth – 45 % over last year in value, and 32 % in volume; Negotiated and worked out Business Development plans and agreements with Metro Cash Carry; Al-FatahPlanned and executed Zone wise Taste & Trial Activity for new launch Sadabahar (refreshing red syrup drink) and Fruit Juices by developing Standard Operating Procedures to make effective execution controls, and by hiring cost effective vendor for the activity. Activities included Taste & Trial, Shop Kiosk, Trade Offers, Lucky Draws, Consumer Cross Promotion, Sales Team Incentives, etc.; Company to date Growth in Sales remained at 40 % over last year in same period. Show less