• Orchestrated an 62% (September to October 2023) surge in Instagram visit to sales conversion, deploying targeted strategies for amplified engagement and conversions.• Achieve highest record of POP certification sales with an increase of 30% from the previous highest record through instagram ads.• Achieving increase 40% in class sales during August 2023, leveraging strategic marketing initiatives.• Contributed significantly to developing comprehensive company strategic planning with forecasting, short-term goal setting, and meticulously crafted product roadmaps.• Crafting and executing meticulously tailored marketing strategies and action plans for optimal results by conducting in-depth market research aligned with OKRs to find potential target audience• Using data driven from various sources (user feedback, social media insights, competitive analysis) to drive product development initiatives also utilizing insights to ensure products align with market needs and trends.• Demonstrated expertise in devising and executing strategies for Facebook meta ads.• Also become Product Manager who facilitated projects by developing product backlogs, driving UI development, and creating comprehensive Product Requirement Documents and using Notion as Workspace integration.

• Help company to observe and analyze problem related to product and management• Cut down hiring proces bottleneck until hiring speed increase by 20% , make positive impact on a more effective recruitment process• Developing internal system apps and also control the overall product quality. Breakdown all main feature to make user flow with figjam and also make dataflow • Identified developer payroll problem because of no standard procedure, so then design and implement automatic payroll system for developer. Cause payroll activity 10% faster because of cut the process flow

Fala is a multi-concept cafe built by Falah since 2019. It is a combination of cafe concepts with educational entertainment and has succeeded in becoming a cafe with branding events in Kudus• Collecting, analyzing and researching data for data driven marketing and product strategy as well as product development process & growth• Successfully implement product strategy and make stabilized revenue with a quarterly increase of 20%• Leading and directing 7-12 people team to actively hold seamless operational, improvement, and evaluation• Identifying market opportunity and hold customer acquisition for online orders with steady customer increase at 40%• Hold routine product research and development for more than 40 food and beverages product • Actively conduct market research to find market needs and trends to be converted into content and advertisements. Making revenue increase by 50% in the 4th quarter of 2022.

This is the first coffeeshop that I ever build. I have big goals in coffee industry so I developed this business not only in cafe menu buat also in whole industry of coffee

Writing content about coffee in Yogyakarta. The scope of this magazine has expanded in around Indonesia so that now clients are not only from Jogja but until Bali. Here I using 'Upay' as my writer name.My responsibilities are everything related to Content Writer including - Conceptual Planning- Client Interview- Client Research- Content Development

Molme Company, Co-Founder (2017 - 2019)Molme is a SME business in merchandise by producing custom notebooks and clothing with a production of up to 300 products per month, also have many collaboration with community> My first big business and first time I develop real company system> Successfully collaborated with more than 10 events and organizations around Jogja> Dramatically increase the revenue by 100% in early join when become Marketing Manager> Develop business and branding strategies so that Molme has enough position as a trusted merchandise company among Jogja students

Helping my partner in running a business from various aspects, from production to sales. When I was first appointed as a co-founder, I was given a challenge to be able to get sales according to the target of 12 million within 3 months.

I work on some business development tasks such as market analysis for new products. In addition, I was also given the task to make a customer satisfaction analysis based on data forms that have been given to customers.