• Developed a scalable omnichannel brand strategy geared towards growth• Discovered new sales and distribution channels for brand • Contributed to website redesign and played a key role in refining brand identity• Managed email campaigns and SMS to increase customer engagement and retention with freelance partners• Drove the evolution of the brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences• Managed and collaborated with Social Media Manager to create an engaging brand strategy and content calendar • Oversaw all content creation, ensuring brand consistency and alignment with marketing strategy• Built and lead a high performing marketing team• Proposed and developed a paid and organic acquisition and marketing omnichannel strategy• Managed customer segmentation strategy • Assisted with product development to innovate and launch new products that aligned with target audience and Springer’s brand mission• Hired and managed brand agencies and freelancers • Targeted and engaged with aligned influencers, executing organic and paid collaborations and seed organic content through affiliate channels• Collaborated with Social Media Manager to create an influencer strategy• Identified and collaborated with like-minded brand partners in pet and lifestyle to help grow Springer’s social following, increase engagement, help drive traffic and sales to retail partners, and encourage social sharing and tagging• Aligned brand vision to 5 year strategy and created executable marketing plan• Defined, tracked and reported KPIs for channels and marketing roles• Identified competitors and conducted industry analysis that identified white space opportunities and strategies• Ensured product development plan + execution was aligned with our target audience

• Provided strategic brand and digital marketing consultation for Shark Tank airing• Collaborated with Springer team to solidify brand and sales goals for Shark Tank• Assisted in mapping out the customer journey from Shark Tank to Springer's own channels• Ensured website was optimize for high-volume traffic • Developed promotion strategy for new customers• Optimized product detail pages (PDP) on www.springerpets.com• Created email and SMS flows with brand messaging and creative for new Shark Tank customers • Conducted a social media audit and provided feedback for creative, copy, and design

• Developed brand marketing calendar from scratch with cross-channel marketing campaigns. Responsible for handling DTC and wholesale campaigns, from creative planning to copywriting and optimization.• Created original copy in brand voice for social, email, website, products, marketing materials, etc. • Owned channel strategy, content ideation, content creation, copywriting, giveaways, and scheduling for all social platforms: Instagram (annual growth rate of 42.8% in 2021), Stories, Facebook, LinkedIn, Pinterest, YouTube, TikTok (launching 2022).• Drove marketing efforts for DTC that resulted in 104%+ increase from 2020 vs 2021.• Created strategy, copy, and executed email communications in Klaviyo for: consumers, wholesale, SMS, flows, etc. which attributed to 43% of 2021 DTC sales.• Seeded hundreds of products to lifestyle influencers and pupfluencers to build brand awareness and support social strategy. • Organized UGC (sorted, saved, and filed), provided update assets for all retailers resources, and owned content management. • Analyzed digital campaign performance metrics and shared insights and KPI recommendations. • Collaborated with graphic designer on marketing materials for annual tradeshows, brand marketing materials, DTC shippers, etc. • Managed agency partnerships and onboarded Paid Social agency and PR agency — weekly meetings, email communications, brand strategy, collaboration, etc. • Owned website promotion strategy, web banner copy, product copy, etc. • Conceptualized, collaborated, and executed on photoshoots: moodboard, shot list, prop/model sourcing & building, logistics, on site, etc. • Launched new products: conceptualized, strategized, planned, and built digital campaigns. • Created and owned master PR list of Bocce’s press hits in real time. • Identified and outreached editors/publications for product gifting.• Owned tradeshow responsibilities: booth design, floor rental, marketing material, brand swag, registration, etc.

• Led social strategy, created copy and managed day-to-day social media channels with owned content across all brand social channels in accordance with brand marketing strategy (Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn)• Community Management: tracking, monitoring and responding to social media comments, Direct Messages and tagged posts in timely manner• Compiled data across social channels to create social media reports (weekly/monthly/quarterly)• Engaged with Codex Beauty social community by liking, commenting, and interacting with audience, influencers and potential customers• Tracked progress of posts against established benchmarks and optimized content against key performance indicators (KPIs)• Grew Instagram followers by 100% within first six months. • Utilized publishing and planning tools: Dash Hudson and Meltwater, as well as native platforms including Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn• Drove brand partnerships and collaborations in social space• Worked cross-functionally for marketing needs and assisted creative team on asset creation and photo shoot production

• Played a crucial part in facilitating a unique offline customer experience for Glossier's new and loyal customers• Practiced impeccable hospitality and customer service skills to routinely identify customers’ needs and tailor the customers’ experiences accordingly• Utilized strong interpersonal and communication skills to communicate professionally, patiently and effectively with customers, employees and leadership• Multitasked and worked in a fast-paced, high traffic environment• Navigated difficult or ambiguous situations, always with a positive approach

• Maintained a high level of Follain product knowledge, clean beauty industry knowledge, and health and wellness industry knowledge. • Developed customer relationships by communicating effectively with customers in-store and brand events.• Helped guide new customers through a clean beauty journey.

Global Rotation: Boston, MA + London, UK

• Developed brand strategy and implementation of marketing campaigns and PR utilizing paid, earned, owned media and events • Cultivated and managed partnership strategy with influencers and brands (Crayola, OOLY, Chick-Fil-A, Micro Kickboard) resulting in brand awareness, giveaways and national sweepstakes
• Collaborated with in-house Art Director and graphic designers to re-design all marketing graphics for product packaging, website, social media platforms, e-commerce, etc.• Created daily effective messaging for brand marketing via email, monthly consumer newsletter, copywriting, real-time social consumer engagement and other digital formats related to social efforts• Curated organic content and creative copy for all social media platforms scheduled on Hootsuite based on in-market trends and campaign performance• Developed and researched innovation for products, flavors and packaging from idea to execution for 15+ products

• Developed brand partnerships and social media campaigns • Analyzed global daily sales and progress reports for internal and external team members • Coordinated creation of images and digital mock-ups for presentations • Assisted in designing sales support materials• Launched and maintained partner retailer with Amazon• Assisted with recapping ROI on marketing initiatives

• Documented dining experiences on (@thehungrypost) for 116K followers and engaged followers through Instagram Stories • Published 5 articles on Miami dining experiences for thehungrypost.com• Increased brand awareness for 40+ Miami-based restaurants• Attended exclusive media events and influencer dinners on behalf of The Hungry Post editorial team

• Team lead of 10 members for market sales support (on-premise + off-premise)• Instrumental member of consumer collecting team driving strategy• Assisted in planning, organizing and executing campaigns and activations for: Ultra Music Festival, Art Basel, Red Bull National Conference, SWATCH Beach Volleyball Major Series, 3 Days in Miami, etc.• Created and managed content for local Miami Instagram handle • Drove product trial from new + existing users to new consumption occasions• Executed grassroot marketing initiatives

• Created press materials, media pitches, press kits, gift guides, media alerts and media placement clips for media outlets• Developed and maintained social media content for O&G clientele (Anthony’s Coal Fired Pizza, Morikami Museum & Japanese Gardens, Aventura Mall, etc.)• Maintained social media platforms for all O&G clientele• WSVN 7News Holiday Gift Guide with Aventura Mall