Andrea Falcón Email & Phone Number

San Francisco, CA, US

Austin, Texas, US

• Developed a scalable omnichannel brand strategy geared towards growth
• Discovered new sales and distribution channels for brand
• Contributed to website redesign and played a key role in refining brand identity
• Managed email campaigns and SMS to increase customer engagement and retention with freelance partners
• Drove the evolution of the brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences
• Managed and collaborated with Social Media Manager to create an engaging brand strategy and content calendar

Austin, Texas, US

• Provided strategic brand and digital marketing consultation for Shark Tank airing
• Collaborated with Springer team to solidify brand and sales goals for Shark Tank
• Assisted in mapping out the customer journey from Shark Tank to Springer's own channels
• Ensured website was optimize for high-volume traffic
• Developed promotion strategy for new customers
• Optimized product detail pages (PDP) on www.springerpets.com

New York, NY, US

• Developed brand marketing calendar from scratch with cross-channel marketing campaigns. Responsible for handling DTC and wholesale campaigns, from creative planning to copywriting and optimization.
• Created original copy in brand voice for social, email, website, products, marketing materials, etc.
• Owned channel strategy, content ideation, content creation, copywriting, giveaways, and scheduling for all social platforms: Instagram (annual growth rate of 42.8% in 2021), Stories, Facebook, LinkedIn, Pinterest.
• Drove marketing efforts for DTC that resulted in 104%+ increase from 2020 vs 2021.
• Created strategy, copy, and executed email communications in Klaviyo for: consumers, wholesale, SMS, flows, etc. which attributed to 43% of 2021 DTC sales.
• Seeded hundreds of products to lifestyle influencers and pupfluencers to build brand awareness and support social strategy.

Portola Valley, CA, US

Portola Valley, CA, US

• Led social strategy, created copy and managed day-to-day social media channels with owned content across all brand social channels in accordance with brand marketing strategy (Instagram, Facebook, Twitter, Pinterest.
• Community Management: tracking, monitoring and responding to social media comments, Direct Messages and tagged posts in timely manner
• Compiled data across social channels to create social media reports (weekly/monthly/quarterly)
• Engaged with Codex Beauty social community by liking, commenting, and interacting with audience, influencers and potential customers
• Tracked progress of posts against established benchmarks and optimized content against key performance indicators (KPIs)
• Grew Instagram followers by 100% within first six months.

New York, NY, US

• Played a crucial part in facilitating a unique offline customer experience for Glossier's new and loyal customers
• Practiced impeccable hospitality and customer service skills to routinely identify customers’ needs and tailor the customers’ experiences accordingly
• Utilized strong interpersonal and communication skills to communicate professionally, patiently and effectively with customers, employees and leadership
• Multitasked and worked in a fast-paced, high traffic environment
• Navigated difficult or ambiguous situations, always with a positive approach

San Francisco, California, US

• Maintained a high level of Follain product knowledge, clean beauty industry knowledge, and health and wellness industry knowledge.
• Developed customer relationships by communicating effectively with customers in-store and brand events.
• Helped guide new customers through a clean beauty journey.

Cambridge, MA, US

Global Rotation: Boston, MA + London, UK

Rye, New York, US

• Developed brand strategy and implementation of marketing campaigns and PR utilizing paid, earned, owned media and events
• Cultivated and managed partnership strategy with influencers and brands (Crayola, OOLY, Chick-Fil-A, Micro Kickboard) resulting in brand awareness, giveaways and national sweepstakes
• Collaborated with in-house Art Director and graphic designers to re-design all marketing graphics for product packaging, website, social media platforms, e-commerce, etc.
• Created daily effective messaging for brand marketing via email, monthly consumer newsletter, copywriting, real-time social consumer engagement and other digital formats related to social efforts
• Curated organic content and creative copy for all social media platforms scheduled on Hootsuite based on in-market trends and campaign performance
• Developed and researched innovation for products, flavors and packaging from idea to execution for 15+ products

Rye, New York, US

• Developed brand partnerships and social media campaigns
• Analyzed global daily sales and progress reports for internal and external team members
• Coordinated creation of images and digital mock-ups for presentations
• Assisted in designing sales support materials
• Launched and maintained partner retailer with Amazon
• Assisted with recapping ROI on marketing initiatives

Miami, Florida, US

• Documented dining experiences on (@thehungrypost) for 116K followers and engaged followers through Instagram Stories
• Published 5 articles on Miami dining experiences for thehungrypost.com
• Increased brand awareness for 40+ Miami-based restaurants
• Attended exclusive media events and influencer dinners on behalf of The Hungry Post editorial team

Fuschl, AT

• Team lead of 10 members for market sales support (on-premise + off-premise)
• Instrumental member of consumer collecting team driving strategy
• Assisted in planning, organizing and executing campaigns and activations for: Ultra Music Festival, Art Basel, Red Bull National Conference, SWATCH Beach Volleyball Major Series, 3 Days in Miami, etc.
• Created and managed content for local Miami Instagram handle
• Drove product trial from new + existing users to new consumption occasions
• Executed grassroot marketing initiatives

Fort Lauderdale, Florida, US

• Created press materials, media pitches, press kits, gift guides, media alerts and media placement clips for media outlets
• Developed and maintained social media content for O&G clientele (Anthony’s Coal Fired Pizza, Morikami Museum & Japanese Gardens, Aventura Mall, etc.)
• Maintained social media platforms for all O&G clientele
• WSVN 7News Holiday Gift Guide with Aventura Mall

Master Of Science - Ms, International Marketing

Bachelor Of Science - Bs, Public Relations