In charge of executing and supporting the Marketing and the eCommerce Vans EMEA team in these activities:>Reporting of SEM, PPC, RTB Media performances & eCommerce site.>Ownership of ecommerce analytics dashboards and KPI modelling.>GA data and trends monitoring to ensure that conversion rate is optimized and opportunities for improvement identified.>Full eCRM Loyalty Program for Vans project implementation.>Management of Media assets for Vans media campaigns.>Sorting & Merchandise of Vans site based on conversions and major KPIs.>Seasonal Catalog building

Within this role I was responsable for all the clients of Better & Stronger, developing Business through Digital Campaigns.Projects:> Consulting - Digital Strategy Online - Digital Campaigns & Mobile Implementation> Executing Google Adwords Campaigns, Yahoo campaigns, Facebook advertising marketing campaigns: - Search & Display - Remarketing - Google Shopping - Youtube> Managing Budget - KPIs/ROI/Brand Uplift - 5 different languages across 18 countries worldwide.> BtoB & BtoC Portfolio of Clients - Achieved Increases in Sales, Leads and Awareness> Analysed clients and Developed new Strategies to help them find new opportunities and reach their goals.> Generated weekly website performance reports for top management based on data from Google Analytics.