Falk Muellner Email & Phone Number

Bayan Lepas, My

Malaysia

Malaysia

Malaysia

Swipey is a financial operations tool targeting SMEs. The Fintech startup with ~10 employees provides managers and employees of small- & medium-sized companies with solutions that create transparency around business expenses, helping them to consolidate, visualize and control their financial processes.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗲𝗱, 𝗱𝗲𝘀𝗰𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗿𝗼𝗮𝗱𝗺𝗮𝗽𝗽𝗲𝗱 𝗠𝗩𝗣 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗨𝗩𝗣Planned roadmap and prioritized features + improvements with minimum viable scopes for MVP based on user insights and expected impact on business goals.𝗟𝗲𝗱, 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺Managed internal and external design and development teams to ship features of initial MVP iteration for public launch.Improved agile process and increased team autonomy, development velocity and product quality through improved planning and setting up clear acceptance criteriaManaged and prioritized backlog based on product roadmap. Prepared and aligned sprints and planning sessions.𝗘𝗻𝘀𝘂𝗿𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗳 𝗠𝗩𝗣Set up preconditions for user and business success such as (1) core product performance metrics to track product market fit and allow user segmentation by business value, (2) analyzing major risk areas along web and mobile app user flows and defining improvement requirements to optimize conversion (3) leading user research project uncovering core user issues during SME payment. Solved problems with a feature concept enforcing core product value proposition.

Penang, Malaysia

Piktochart is a SaaS company with 50 employees. It is a visual communication and design tool that helps non-designers to create and collaborate on professional visuals (from infographics over printables to presentations). 𝗢𝘄𝗻𝗲𝗱 𝗮𝗻𝗱 𝗹𝗲𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁Managed and owned the core innovation project for Piktochart successor product - Piktonext. Led in-depth buyer and user persona (journey) research. Data-driven generation of UVPs and a new business model and strategy. Planned and executed of roadmaps around core MVP features. Driving extensive product and feature validation through prototyping & user testing. Implemented lean Agile processes in my 3 cross functional teams increasing collaboration (through empowerment) and reducing reworks. Laid data foundation for establishing product core success metric (North Star).𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘇𝗲𝗱 𝗱𝗲𝗰𝗹𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲𝘀 𝗶𝗻 𝘁𝘄𝗼 𝗰𝗼𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 Delivered of ~20 features end-to-end based on user data-driven methods such as constant feedback loops, analytics, Kano analysis and JTBD interviews a.o., achieved increase of conversion + retention rates and stabilization of declining revenues

Cologne, North Rhine-Westphalia, Germany

DocCheck is a Healthcare service/e-commerce portal as well as platform for medical professionals (to be) to consume, share and create content. The Flexikon is the largest medical Wiki in Europe.𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗿𝗼𝗮𝗱 𝗺𝗮𝗽𝗽𝗶𝗻𝗴Led design and implementation real-time Data Dashboard (Kibana). Used user insights to roadmap solutions critical to Wiki users. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗮𝗹𝘂𝗲 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲/𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. Implemented (as the only med platform) microscopic zoomable histology scans, 3-D models of organs, AI supported recommendation engines for writers. Hired writers to fill in important Wiki gaps. Marketing communication and event marketing to engage writers. Led mobile app management ensuring accessibility of most important Wiki services on the go.

Düsseldorf, North Rhine-Westphalia, Germany

MediaCom is one of the largest Media Agencies for marketing and Advertising with around 7000 employees worldwide.Digital performance and awareness strategies + campaigns for client eBay. Specialising in mobile technology. Data Analytics and reporting. Specialist for Tech/market/e-commerce/consumer trends.

Master Of Arts - Ma, International Business

Bachelor Of Applied Science - Basc, Business Administration And Management, General