-Console client on how to effectively pursue the desired target audience and develop campaign strategies.- In charge of the creative direction of the displayed product.-Created tracyhutt.com from design, acquired the domain and finalized the list of merchandise shown on the website. -Produce media content for videos, reels, story posts, and website displays.

-Assisted with urgent client PR needs, including drafting media lists, pitches, and researching a specific demographic and target audience. -Evaluated the company’s social media accounts, developing a media pitch to relaunch the design and tactics for a more significant social media presence. -Acquired an understanding of the agency language and messaging, fulfilled tasks including brainstorming bold ideas, posting content, and gathering materials.-Compiled and sent industry and client news for the executive leaders daily from publications such as Ad Age, Adweek, The Drum, CNN, NY Times, and a few other publications.-Connected and scheduled meetings with associate and senior leaders in the company for a better understanding of their experiences and to learn from them.

-Generated and pitched story ideas regarding education in Senegal.-Interviewed, developed leads for stories, and transcribed conversations. -Uploaded monthly articles for the organization.-Worked with a social media manager to strategize a marketing plan for social media platforms such as Instagram, Facebook, Twitter, and TikTok.

Assisting the Senegalese Youth in their academics.