Fallon Cole Email & Phone Number

Dallas, Tx, Us

Create monthly and quarterly performance reports to highlight social media performance and recommendations for improvement.Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, Twitter(X), etc.) to meet brand objectives and KPIs.Assist in the planning and execution of promotional event and festivalsManage daily posting, content curation, and scheduling using tools like Hootsuite and Later.Foster community engagement by interacting with followers, addressing queries, and managing reputation across platforms.Conduct audience research and monitor social media trends to inform content creation and engagement strategies.

Maintain a content calendar to ensure timely and consistent delivery of marketing assetsDevelop and execute paid media campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.Work with the sales team to align marketing efforts with sales goals and strategies.Collaborate with content teams to ensure on-page SEO is optimized.Assisted with event planning, including BEO setup, menu creation, and client tours.Collaborate with product teams to create marketing content that effectively promotes product features and benefitsCoordinated with creative and content teams to produce engaging marketing, ads, videos, and email newsletters

Manage digital marketing initiatives, including SEO/SEM, PPC advertising, social media marketing, and email marketing.Monitor and adjust digital campaigns in real-time based on performance metrics.Analyze KPIs for digital campaigns (SEO, SEM, PPC, email marketing, social media).Monitor and optimize SEO and SEM strategies to improve search engine rankings and drive traffic.Coordinated podcasts, ad shoots, and helped/collaborated with the digital and creative team develop effective digital marketing asset strategies.Collaborated closely with marketing teams to improve campaign performance, audience engagement, and ROI

Collaborate with product teams to create marketing content that effectively promotes product features and benefitsCreate detailed reports and dashboards to present data findings to marketing teams and executives.Supported the social media manager in executing day-to-day tasks, including content creation, scheduling, and reporting.Supported site merchandising and improved product listing presentations for enhanced online navigation.Helped coordinate influencer partnerships and UGC initiatives to amplify the brand’s reachContributed to performance analysis and reporting on social media campaigns.Assisted in the launch of a successful influencer marketing campaign that boosted brand awareness by 20%

Associate, A.A Graphic Design

Certification, Google Analytics & E-Commerce