Timothy Fallon Email & Phone Number

Atlanta, GA, US

• Setting the strategy and investment plans across twelve philanthropic areas in the United States and Canada to improve the lives, economic prospects, and environments of under-resourced individuals.
• Leading humanitarian disaster relief by collaborating with supply chain, corporate communications, bottling operations and external organizations.
• Revitalizing the volunteerism strategy to enhance company culture and make a difference in the communities served by The Coca-Cola Company and The Coca-Cola Foundation.

Atlanta, GA, US

• Led, and coached, cross-functional teams in propelling the market share of Coca-Cola in the foodservice industry to record highs; gained $200MM in strategic partnerships.
• Built relationships with senior executives at prospective, or current, partners, conducted discovery across matrixed organizations and designed compelling strategic plans to influence stakeholder decisions.
• Advanced brand launches, such as Costa Coffee, by refining the product rationale for account managers and prioritizing prospects.

Atlanta, GA, US

• Managed two teams in the creation, and implementation, of long-term strategic initiatives at key accounts representing $75MM in annual sales to Coca-Cola.
• Initiated the launch of Simply Orange in the foodservice sector. Modifying the brand strategy, creating a new distribution model and developing a pricing structure established the roadmap for placements of the brand.
• Created and executed account strategies encompassing resource allocation, opportunity identification, industry insights, portfolio optimization, trade spending and operational improvements.

Atlanta, GA, US

• Enlarged a $15MM portfolio of 1,200+ restaurants across four heavily franchised, national restaurant chains not strategically aligned to any beverage manufacturer.
• Converted franchises that sold competitive brands; motivated franchise councils to implement national marketing programs and projects focused on improving operations.

Atlanta, GA, US

• Recruited to develop a series of innovative initiatives in advance of a $105MM partnership renewal with one of the top ten casual dining companies.
• Conceived and piloted the first national to-go phone ordering system in casual dining before the advent of mobile ordering; the breakthrough initiative lifted restaurant sales 1.2%.
• Negotiated product marketing and agreement terms; broadened and improved customer satisfaction across regional management, franchisees and executive leadership to cultivate an alliance level partnership.

Atlanta, GA, US

• Identified margin, share and promotional opportunities and executed programs across a portfolio of regional chains that included the theater, retail, and quick-serve categories.

Phoenix, Arizona, US

• Designed and facilitated seminars to educate retail sales representatives on home construction and how to demonstrate amenities to prospects.

Columbus, Ohio, US

• Negotiated contract renewals and additional training sessions across 500 existing agreements to gain incremental revenue of $2.2MM.