Fallon Dalling, Mba Email & Phone Number

Bald Mountain

Elko, Nevada, United States

▪ Promoted from Marketing and Social Media Manager to Assistant Director of Marketing in nine months▪ Developed over 200 successful end-to-end marketing campaigns for the casino, delivering consistent profitability▪ Planned and implemented over 25 strategic communications campaigns through public relations, regional business relationships, digital marketing, local multi-media outlets, and employee publications▪ Represented Maverick Gaming as a member of the Elko Chamber of Commerce Board of Directors and the Elko Convention and Visitors Authority marketing committee▪ Lead event planner and execution manager for approximately 230 successful casino-wide promotions and major events▪ Customer relationship management between casino guests, staff, and management▪ Regional lead for developing and executing social media strategy, social listening, and analytics-based decision-making▪ Managed entertainment scheduling and contracts▪ Led on-site planning and execution for highly successful concerts by nationally known performing artists▪ Planned, scheduled, and executed successful direct mail marketing, email blasts, and creative layout▪ Led internal department coordination to ensure promotional compliance required by the Nevada Gaming Control Board▪ Mastered Oasis 360 software to build casino-wide promotions, data analytics, and post-event analysis

Elko, Nevada, United States

Elko, Nevada

▪ Developed key University of Nevada (UNR) contacts to create a seamless transfer process between institutions▪ Planned and executed the inaugural GBC-UNR college fair for college transfers and recruiting candidates▪ Guided academic advisement for transfer, business, human services, and social work students

Elko, Nv

▪Assumed Housing Department leadership when occupancy was 43% and, through aggressive marketing, increased occupancy by 65% within the first six months, and an 84% occupancy rate increase by the next semester▪Through effective customer relationship management, maintained 76% higher retention rates within 18 months▪Managed three departmental budgets, including acquisitions and expenditures▪Worked closely with contracting to improve contract scopes of work (SOW), requirements, and deliverables, as well as expand competitive bid sources and business partnerships▪Implemented enhanced customer communications to improve policy and regulatory awareness, drive rapid issue resolution, and establish a mentoring program to facilitate shared understanding▪Dramatically improved communication and cooperation with internal departments and external community partner organizations▪Developed and coordinated stakeholder/partner buy-in; implemented a predictable, effective long-term maintenance plan, and skillful vendor management

Elko, Nevada

▪ Implemented marketing plans to enhance outreach programs to regional schools and Nevada System of Higher Education partners; contributed to an 11.5% increase in enrollment from Fall 2017 to Fall 2018▪ Prioritized the college semester to optimize recruitment opportunities for 50 schools, career fairs, and campus tours▪ Established communications protocols and processes to integrate email, mailings, and a student database for a cohesive college outreach campaign▪ Orchestrated a program that actively encouraged prospective candidates to pursue higher education

Elko, Nevada

▪ Lead reporter who specialized in covering crime and court proceedings, continuously reporting on district, justice, and municipal courts, and jury trials▪ Served as liaison between law enforcement and the media▪ Wrote 593 published articles, with 75% published on the front page, made continuous website news updates, and captured over 750 images published online and print▪ Chronicled major, high-visibility crimes, including suspect extradition in a five-year-old murder case, attempted murder of a police officer, and homemade IED explosives▪ Promoted to lead reporter for the city beat while retaining the crime and court portfolio based on productivity▪ Reporter for 2016 presidential candidates for five campaign rallies, including Hillary Clinton and Jeb Bush▪ Reporter for Elko's internationally known 32nd National Cowboy Poetry Gathering with international participants▪ Contributing writer for the Mining Quarterly, a mining industry professional periodical with worldwide distribution

Purchase, Ny

▪ Managed a ten-person staff, communicated story ideas, and developed content; publication consisted of breaking news, in-depth investigations, editorials, arts, and feature stories for a 4,000-student body population; worked while a full-time student▪ Reported and investigated offenses related to sexual assault and hate crimes▪ Trained junior reporters in interviewing police and the Westchester District Attorney’s Office, as well as investigation and content development▪ Created the Arts Beat, designed to highlight the extraordinary accomplishments of Purchase Conservatory students in the arts medium; co-writer of the blog highlighting Purchase Student Government

Purchase, New York

I was on the breaking news team and the Arts Beat reporter. I pitched stories as well as being assigned them. After, I researched and wrote the stories.

Purchase, New York, United States

Every week a minimum of one story was turned in. These assignments were suggested by the editors, or were the products of individual enterprises. I found and covered approximately 25 stories after editorial approval (examples can be seen on my website), i.e., campus news/elections and the Arts Beat. As a minor entrée into political reporting, I was the co-author of the Purchase Student Government Association blog.Skills Acquired: — News writing: This skill allows me to understand the facets of a story, make and retain contacts, and reporting on enterprising stories — AP Style Comprehension: AP Style is essential to being a journalist and writing for media based entities.

Us Army Garrison Stuttgart, Germany

▪ Filmed, edited, and produced broadcast news stories for the AFN Network serving a 25,000-person U.S. military community in Stuttgart and throughout Europe▪ Wrote and voiced radio news stories that extended beyond the U.S. military community to include European listeners ▪ Lead photographer for VIP visits, including the U.S. Secretary of Defense

Us Army Garrison Stuttgart, Germany

▪ Co-wrote and published two newsletters serving a 25,000-person U.S. military community▪ Developed USO marketing strategies and created informative presentations▪ Lead photographer for high-profile public events that included up to 5,000 participants ▪ Developed a social media campaign garnering an 80% increase in weekly engagement▪ Selected and honored as June's Volunteer of the Month

Purchase, New York

I was the Environmental Project co-leader and research intern primarily focusing on sustainability and how to make such a practice a viable option on a college campus. Skills Acquired:▪ Coalition Building: This skill taught me to make affiliations with other clubs, organizations, and individuals who cared about the above cause and were able to show support in events such as providing refreshments, people, and speakers.▪ Event Planning: This internship culminated in planning an event with the help of other clubs and organizations. I organized a tea and a lecture focusing on sustainability. A freshman biology seminar and at least three professors attended the lecture. ▪ Public Speaking: In order for my message to heard and understood, I had to refine my previously learned public speaking skills. This entailed shaping my message so that it would be appealing to my audience. ▪ Voter Advocacy: This included canvassing, tabling, and talking to other students to persuade them to register to vote, i.e., to take part in political efficacy.

Executive Mba, Business Administration And Management, General, 3.92 Of 4.0

Bachelor Of Arts (B.A.), Journalism, 3.73 Of 4.0; Cum Laude