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Former tech industry marketing leader with achievements in building high-performing global teams. Now writing about stuff. Executive team experience in startup, SMB, and enterprise information technology companies. Focus on marketing fundamentals, corporate goals and competitive context in strategy setting, and getting things done.Specialties: Strategy, execution, and leadership for product mix planning, demand generation, channel marketing, partner programs, messaging/positioning/branding, competitive analysis, marketing communications including social media marketing and content marketing, field marketing, and events. Particular strength in and passion for product marketing.
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Vp, Product MarketingTwilio Inc. Jul 2018 - Jan 2020San Francisco, California, Us -
Executive Vp, MarketingOne Inc Oct 2017 - Jun 2018Folsom, Ca, Us -
Vp, MarketingSimply Measured Jul 2016 - Oct 2017Seattle, Wa, UsHead of Marketing for SaaS marketing technology leader. Responsible for product marketing, marketing communications, partner and customer marketing, and demand generation. Member of Executive Team. Company acquired by Sprout Social. -
Vp, MarketingOdin (Acquired By Ingram Micro) Feb 2011 - Feb 2016Irvine, Ca, UsHead of Marketing (September 2014-February 2016) for $100M cloud platform software provider targeting web hosts, telcos, and other service providers. Managed marketing department worldwide including product marketing, marketing communications, demand generation, creative services, and field marketing. Member of executive Senior Leadership Team. Senior Director, Marketing Communications (February 2011-September 2014). Campaign marketing, field marketing, and events. Launched partner programs, content marketing, social media engagement, market research, and evidence, and took over management of creative services. -
Vp, Product MarketingEthofy 2007 - 2011Seattle, Wa, UsProduct management/marketing at SaaS channel marketing software provider. Led efforts to convert pure consulting company into SaaS ISV. -
PresidentPrs 2005 - 2007Acquired and managed mutli-million dollar, multi-state value-added reseller of hospitality industry technology systems. Awarded #1 reseller worldwide honors for 2006/2007.
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Industry Affairs ManagerMicrosoft 2003 - 2005Redmond, Washington, UsLaunched formal industry outreach effort on anti-trust and other policy issues. -
Vp, Developer RelationsBea Systems 2000 - 2003UsDeveloper marketing, evangelism, community programs, and technical audience website. Created and built function, growing from one to fifteen employees. -
Group ManagerMicrosoft 1993 - 2000Redmond, Washington, UsMarketing for Developer Initiative, one of five core initiatives at company. Managed teams creating positioning, messaging, collateral, events, direct marketing. Other positions in tenure at company included managing breadth ISV program and product marketing for Access database product.
Scott Fallon Skills
Scott Fallon Education Details
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Uc San DiegoChemistry With Specialization In Earth Sciences -
Carnegie Mellon UniversityIndustrial Administration -
University Of California, BerkeleyWith Distinction
Frequently Asked Questions about Scott Fallon
What is Scott Fallon's role at the current company?
Scott Fallon's current role is Marketing leader (retired) and writer.
What is Scott Fallon's email address?
Scott Fallon's email address is sc****@****ems.com
What is Scott Fallon's direct phone number?
Scott Fallon's direct phone number is +142530*****
What schools did Scott Fallon attend?
Scott Fallon attended Uc San Diego, Carnegie Mellon University, University Of California, Berkeley.
What skills is Scott Fallon known for?
Scott Fallon has skills like Product Management, Strategy, Saas, Start Ups, Competitive Analysis, Product Marketing, Marketing Management, Leadership, Management, Multi Channel Marketing, Cloud Computing, Marketing Communications.
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