Fallyn Flaherty-Earp Email & Phone Number

Bear, De, Us

Wilmington, Delaware, United States

Wilmington, Delaware, United States

As an integral part of the Global Leadership team, my role involves developing and executing comprehensive global business and market strategies. I am responsible for leading and inspiring a dedicated team of 10+ members across two locations, providing strategic direction and guidance to the Marketing, Marcom, and Business Development teams. Additionally, I manage the marketing budget. Here are some notable accomplishments and highlights from my experience:• Consumer Segment Strategy: I created a robust business strategy for the consumer segment, aiming to improve overall focus and growth. This strategy outlined a targeted business growth of 10% CAGR (Compound Annual Growth Rate) over five years. Importantly, this strategy was validated by a third-party consulting group.• Healthcare Market Expansion: Through a thorough market analysis and assessment of the current product pipeline, I developed a new strategic approach to capitalize on untapped potential in the healthcare market. This strategic shift led to significant business growth opportunities in the healthcare sector.• Product Launch Success: I achieved the successful launch of 13 products in 2023, with an additional 5 products scheduled for release in the current year. This track record demonstrates my efficiency and effectiveness in product development and market introduction.• Customer Intimacy Training: Recognizing the importance of customer intimacy, I created and delivered multiple training programs on this topic. These training programs included contributions from third-party experts and resulted in conducting 6+ global training classes. These initiatives significantly improved the team's understanding of customer intimacy, leading to enhanced customer relationships.

Wilmington, Delaware

As the Global Market Manager for Tedlar Advanced Materials at Dupont from 2019 to 2021, I successfully spearheaded various initiatives that resulted in impressive business growth and enhanced brand awareness. Overall, my tenure was marked by substantial business growth, effective team management, and successful global marketing strategies.Here are some highlights of my accomplishments:• Brand Vision and Social Media Launch: I developed a contemporary brand vision for Tedlar and successfully launched the brand across multiple social media platforms. This strategic move increased website traffic, impressions, followers, and significantly improved brand awareness.• Global Marketing Strategy: I implemented a comprehensive global marketing plan for Tedlar and presented a cohesive global market strategy to all regions. The focus was on the top six building and construction applications (B&C). This approach achieved team unity, aligned efforts globally, and drove market penetration and growth.• Sales Growth in Metal Lamination Sector: Through building strong customer relationships in the metal lamination sector, I successfully drove $1 million in sales within a year. Additionally, I coordinated the global wallcovering business, securing growth partners in North America and Europe, the Middle East, and Africa (EMEA), resulting in over $1.9 million in annual revenue.• PVF Coating Sales Growth: I enabled the growth of PVF coating sales, securing $800,000 in revenue year-over-year. To strengthen global awareness, I strategically developed and promoted case studies, attracting industry-leading customers

Wilmington, Delaware

During my tenure as the Market & Business Development Manager for Tedlar Advanced Materials at DuPont from 2018 to 2019, I played a pivotal role in launching a new wallcovering product line and implementing effective marketing strategies. Overall, I demonstrated my expertise in launching new products, implementing targeted marketing strategies, establishing a strong market presence, and driving significant revenue growth.Here are some highlights of my achievements:• Successful Launch of $4M Wallcovering Product Line: I oversaw the launch of a new wallcovering product line, which resulted in impressive revenue growth. By implementing promotional activities such as social media and influencer campaigns, I effectively drove brand awareness and increased sales.• Targeted Marketing Strategy for North American Wallcovering Business: Through a targeted marketing strategy, I successfully grew the North American Wallcovering business from $800K to approximately $1.9M in sales. By positioning the Tedlar Wallcovering brand where architects and designers actively seek materials, I secured major brand specification wins.• Development of a 5-Year Business Plan and Product Line Expansion: I developed and executed a comprehensive 5-year business plan for the wallcovering product line. This included introducing 105 new SKUs and three product lines, which resulted in significant growth. I expanded the customer project pipeline from 60 to 215, indicating strong market demand.• Launch of New Design-Driven Lines: In Q2, I successfully launched three new lines, namely Celestial, Avantgarde, and Geometric, which positioned Tedlar Wallcovering as a design-driven brand. With the introduction of 12 new patterns, I expanded the project pipeline to over 460 projects, further driving growth and customer engagement.

Greater Philadelphia Area

As the North American Field Marketing Manager at Dow Chemical Company in Philadelphia, PA, from 2014 to 2018, I made significant contributions to business revenue and growth. During my tenure, I consistently delivered results by driving successful product launches, implementing effective marketing strategies, and fostering collaboration among cross-functional teams.Here are some key highlights of my accomplishments:• Successful Launch of Six New Products: Through the development and implementation of a comprehensive marketing strategy, I achieved the successful launch of six new products. This resulted in generating over $6M in business revenue within a span of two years.• Development of 3-Year Account Strategy: I created a strategic plan that spanned three years to drive growth in the DIY, contractor, and specialty segments. By collaborating closely with Sales, Technical Services, and Sales Services teams, I ensured alignment and synergy across departments to achieve common goals.• Growth in Annual Volume: Through the execution of the 3-year account strategy, I successfully drove growth and achieved a significant annual volume increase of 13.2M in the DIY, contractor, and specialty segments. This growth showcased the effectiveness of the collaborative efforts and strategic planning.

Greater Philadelphia Area

Marketing leader for pushing LASD segment in coatings portfolio toward faster growth through creation of external market segment awareness. Enabled double volume growth in a single year from 3MMlb to 7MMlbs through customer relationship and opportunity development.

Greater Philadelphia Area

Product Manager for 4 diverse product line with over 300 products, including management of products through scale-up, customer introduction, growth, maturity, and discontinuation. Became the liaison between Marketing, Sales and Supply Chain to ensure successful product launches and overall customer satisfaction.

Newark, Delaware

Successful Group Leader for multi-functional team consisting of 10 direct employees comprised of shift and salaried employees. Built an effective team through hiring, training and development to enable rapid sample development and shipment to customers in under 10 days enabling business to compete in fast paced market.

Mba, Business Administration

Activities and Societies: National Merit Scholar

Bs, Chemical Engineering

Activities and Societies: American Institute of Chemical Engineers Chem-E-Car Team*American Institute of Chemical Engineers Award 2002 &.