Farooq Amin Email & Phone Number

Karachi, Pk

Karachi, Sindh, Pk

Providing general and in-depth marketing expertise, brand analysis, and solutions to companies to help them successfully sell their products attaining the business goals-objectives and build their brandClientsEmaarImperial TilesNCR PakistanPakistan Facilities ManagementOurFood GuruIdenfoTJM PakistanSam MotorsI Am On Line

Karachi, Sindh, Pk

ScopeLeading the BTL activities teamPrimary Scope: Team management, Brand & Product strategy, research, development and deployment of consumer communication tools Key deliverables: Launch , Brand & Product visibility, MCB Brand Equity Responsibilities & AchievementsHeading Branding of Retail & Consumer Branches Nation wide.Marketing Communications Manager for Privilege Banking & Mobile BankingDeveloping Standardization Guidelines for branch network nation wide.Identify and evaluating key areas for erection of Owned Sites.Supervising Branch development, renovation and branding.Handling all outdoor marketing activities for product launch and promotional campaigns.Developing new concepts and ideas for all marketing activities.Develop alternate channels of marketing.Handling all vendor management activities for marketing events, exhibitions and campaignsHandled and executed key conferences and conventions like Annual Conference, Banca IS convention.Key projects initiated and completed include:Developed Branch Branding and Standardization Manual.Launched MCB Credit Card Nation Wide.Developed and launched all marketing collateral for MCB Privilege BankingDeveloped and launched all marketing collateral for MCB Mobile BankingIdentified and Purchased Hoardings at strategic locations nation wide for strategic marketing.KEY RESULTS:Re-structuring the team has led to a more motivated, cohesive unit. Turnaround times for projects have been shortened.Clarity resulting from consistency has led to appreciation by internal & external customers.Corporate Campaigns have sustained top of mind and fueled Brand Equity enhancement.

Responsibilities & AchievementsKey projects initiated and completed include:Completed corporate network Id change over Pan Pakistan.Identified and Purchased Hoardings at strategic locations nation wide for strategic marketing.Erected Pakistan's largest Reverse Neon Sign.Initiated UBL to be the first Bank to erect Mega Hoardings on owned properties nation wide.Designed UBL ATM Vestibules.Erected Pakistan's largest hoarding (200x50).Other responsibilities included:Heading Retail Branding of branches nation wide.Responsible for all outdoor media campaign. Launches included: UBL Wallet, Drive, Address, Cash line & Credit Cards.Responsible and in charge of all digital printing.Responsible for all event management activities which included:-UBL's first annual Sales Conference.-All exhibitions like: Financial Ideas 2004, Geo Motor Show.Complete in charge of Vendor Management.Reduced Outdoor Media & Marketing activities cost by 34%

Responsibilities & AchievementsHead of Branch Sales.Managed 2 direct sales staff.Maintaining a customer portfolio of USD 1.2 million plus.Achieving allocated sales target of USD 100,000 per month to sales force and myself.

Responsibilities & AchievementsResponsible for Multinational and local corporate sector. (Sony, Malaysian Consul, Mobil, PARCO, Faysal Bank, Standard Chartered)Achieving monthly sales targets.Making cost efficient packages for new and existing clients.Prospecting new clients and marketing company's products.Providing customer services and one-window solutions to clients.

Responsibilities & AchievementsInvolved in customer services, handling of account portfolio of priority customers.Exceeded sales target by 20%Actively involved in sales and marketing of bank products and services to priority clients.

London, England, Gb

Responsibilities & AchievementsHandled inward and outward remittance.Handled account opening and closing.Worked on special projects assigned.Officer in charge local check clearing.

London, England, Gb

Responsibilities & AchievementsInvolved in customer's services, handling of account portfolio.Actively involved in selling banks products and services to prospective clients.Achieving targets given. WORKSHOPS/SEMINARSJAN 95: Attended two-day course on Bank Fraud & Forgery. Lectured by Mr. Demelo VP MCB.NOV 95: Attended three-day course on Selling Skills. Lectured by Training 2000.DEC 95: Attended two-day course on Telephone banking & Telephone Skills. Lectured by Training 2000.AUG 97: Attended one- day course on Islamic Morhaba Financing. Lectured by Mohd Taqi Usmani.JUNE 03: Attended two-day course on Selling Skills. Lectured by 3M Pakistan (Pvt) Ltd.

Bs, Marketing

F.Sc. D.J. Science, Interscience

Matric, Science