Shanghai Liangxin Electrical Co.,Ltd. (LAZZEN) is one of the leading companies in China's high-end low voltage components and system industry. LAZZEN, previously known as Nader, started as a low voltage circuit breaker manufacturer in Shanghai, China. It's a public listed company with over $680M USD sales revenue in 2023. LAZZEN products and services have been widely used in solar power, energy storage, wind power, telecom, industry control etc. It's the global supplier to Huawei, BYD, Sungrow, Verity etc. Driving by long-term vision of shaping a better electrical world, LAZZEN launches "Go Smart, Go New Energy" strategy to transform from a circuit breaker manufacturer to a smart system total solution provider (in both building and home application). I'm very happy and honored to be engaged in this exciting transforming journey, to help LAZZEN smart power system identify the opportunities, explore the best fit business model, develop channel partners, build up ecosystem and partnership, foster innovation in both product and business model perspectives. Thanks to a very good basis of Lazzen's market share in new energy industry, I'm also deeply engaged in many strategic exploration projects, such as MicroGrid , Virtual Power Plant, sustainability, low carbon solution with a group of talented experts and partners from wind power, power storage, BMS（Building management System), PV, EV, ESG areas. It's an adventure with challenges and fun. I will keep learning and bring the spirit of startup entrepreneur to the job, explore more and create more!

Mingqu Tech is a bold personal life exploration project for me, I took 7 months to build up business plan and finally established a small but true business with a very talented CIO. we created Mingqu Tech together, MQ Tech carries our "Dare to do, Dare to explore" belief and it will be a long-life exploration Lab for us. About MQTech: MingquTech is a technical and trading start-up offering products and services in smart home and smart building industries. MQ Tech is distributing smart home solutions of Siemens SieNeuro range, also offering system integration of hardware and sofeware services for residential consumers /non-residential customers through B2B partners; MQ Tech also builds up its own D2C home-stay/space-sharing digital platform on WeChat to combine the technology of smart system and comfort home-stay/space-sharing experience.

1. Analyze market structure and dynamics to identify the key opportunities and threats. 2. Dive deeply in the business to understand internal strengths and weaknesses3. Clarify target market, customers and value proposition based on deep understanding of customer needs/pain points and fact/data-based SWOT analysis4. Propose strategy options with associated biz case, operating models, and trade-offs5. Reinvent business model and commercial approaches (Go-to-market) to drive innovation or reinforce leadership.6. Define implementation trajectory, and drive the strategy execution. 7. Collaborate with M&A team to assess potential targets, deeply engaged in M&A project assessment.8. Scope of region: North America (40%), Europe (40%), APAC (20%)9. Highly engaged in cross-function team and cross-country collaboration

1. Decode long term strategy to mid-short-term strategic action plans and roadmap. 2. Interpret and adapt global strategy to three core regions (China, North America, Europe & International) according to different levels of market maturity.3. Collaborate with region heads to facilitate in order to make sure the execution be on track4. Deeply engaged in ideation incubation and business case validation for innovation program prepared for future. 5. Drive growth from application perspective instead of product perspective6. Define value preposition, reinvent business model of power products and building application. 7. Scope of Geo: China (70%), Europe (20%), North America (10%)8. Highly engaged in cross-function team collaboration.

1. P&L owner of NCO product line 2. Drive China-for-China product strategy, I helped company successful regained competitiveness through design-to-cost projects. 3. Create China-for-Global product strategy to help other countries gain competitiveness 4. Manage end-to-end offer lifecycle, from upstream offer creation to downstream 4P management 5. Build ‘diffuse’ business model and commercial policy on top of ‘project’ business to secure a stable growth. 6. Responsible for specification and solutions in smart building and data center segments. 7. Create B2C e-commerce by building up B2C products, services to support sales team enter new retail markets. 8. Team management: I manage a team with 4 product managers, define the scope of work, ways of collaboration, develop the talents.

1. Introduce global offers to China market, operate China offer roadmap. 2. Collect Voice of Customers to optimize product and operation. 3. Define Offer positioning, competition analysis, unique selling points and go to market (GTM) strategy. 4. Monitor sales performance and customer’s feedback of new offers 5. Monthly and quarterly business review with line manager to identify the issue, risk and propose action plan 6. operate product phase out (withdraw) process 7. Whole life cycle price management, competition analysis, special price management, rolling forecast 8. Initiate cost saving request to purchasing team, to improve profit and gain competitiveness 9. To develop and deploy sales tools, such as catalog, configuration tools, new product introduction PPT, video, segment solution brochure, Ads, Booth design of seminar etc. 10. Provide product training to sales team and distributors.

1. Coordinate commercial and technology team to maintain and upgrade the telecommunication system of CDMA devices for Key account China Unicom 2. Organize 3G, CDMA2000 training to tech partners 3. Collect customer needs and organize regular customer meetings with internal stakeholders