Lead double digit growth of Neutrogena Facial Moisturizers and overtook competitive brand to become #2 in market share. Successfully launched #1 new product line in skincare category in 2015 - Hydro Boost.

Managed US Suncare business worth $200MM+ and delivered year after year double digit growth on business (CAGR +18%), gaining 6.4 share points and overtaking 2 competitive brands to become #2 in category. Led cross functional team to develop breakthrough product innovation and technology worth over $80MM based on in-depth consumer insight and research. Led advertising agency to develop #1 scoring advertising in Johnson & Johnson and ASI database. Managed P&L, media plans, sales promotions, and forecasting for highly complex seasonal category. Presented new products and marketing plans to senior management of top accounts (Walmart, Target, CVS, Walgreens, Costco).

Developed and managed marketing program to grow shower gel business 32%, significantly beating category market average of -2%. Developed advertising campaign (TVC and Print) based on consumer understanding and insights to effectively grow existing baseline products 17%, exceeding business target and market average. Effectively lead cross-functional team across Asia Pacific region; on new product launches.

Initiated the development of marketing plans to attract new target market segment to IBM Life Sciences Products using new web site designs and trade show displays. Presented proposals of brand management and brand equity extension to VPs of technology committee under CEO.

Designed new methods of measuring physiological responses under varying gravitational conditions for NASA. Negotiated contracts with vendors in the development of these methods. Presented findings to international committee of scientists.