Being part of the rebranding journey, my responsibility includes creating grids and layouts for digital documents, conceptualizing infographics, introducing a new color palette to elevate the brand and modernized the visual narratives

“Real Ingredients, real happiness, and real you.” A gourmet ice cream brand that was founded by two sisters who enjoy ice cream and sweets like everyone does. Made with real ingredients, no artificial flavors.

Off-Campus office guiding students through the rental search process and supporting them during their off-campus living experience•Increased social media engagement significantly by boosting Instagram Reach of 40% and Impressions of 300% since March, 2020 •Designed and complied a 80-page online brochure about the department for USF students and parents •Created relevant and engaging social media content about housing search and lifestyle living off-campus•Coordinated with on-campus residence halls to assist students who are seeking off-campus housing in the future •Organized on-campus tabling and incentive programs to increase engagement by students •Trained new employees to create affective social media posts to capture students’ attention

Startup firm operating a discovery and discount platform (mobile app) for food, drink, venues and events•Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content•Maintained relationships with existing clients by social media promotions and on-site visits•Built media planner with team members and initiated weekly meetings to analyze social media performance and industry trend

Contemporary women’s retail clothing firm featuring unique styles locally designed and made•Communicated with clients about new clothing trends •Produced content for Facebook, Instagram, and Twitter that connected to the company’s prime demographic•Completed seasonal windows, dressed mannequins and arranged in-store displays to showcase available products

Startup firm operating a platform (website) linking original art, creators and display spacesResponsibilitiesWriting & EditingDesign & CurationCommunication & Community BuildingProjects & AchievementsContent Growth / UGC• doubled UGC content site-wide via email outreach and user coaching to overcome UX challenges of accessing the service•created and optimized white-glove process•140+ of Q&A interview you were able to getWescover & ILC Magazine Partnership• Designed creator features section (17 pages) for 2018 Independent Lodging Congress MagazineBlog Designs & Mood Boards• Produced SEO optimized content including mood board series for blog and socialCommunity Growth & Onboarding• researched and invited creators/interior designers to join Wescover community• identified user's UX challenges and addressed them with communications outreach• encouraged users to update their pages and offered white-glove service • engaged creators/interior designers on InstagramTeam Leader of a Project •led a team of 4 people remotely and assigned work •gave critical feedbacks in a timely manner•improved process and workflow by creating instructions and video tutorial