Creating a brand new Thoroughbred horse racing sports IP with large commercial value in Mainland China, as well as growing equine industry in Greater China area, with focus on creating values for all stakeholders in the industry.

Responsible for the commercial development and partnership negotiations of all tournaments (Australian Open, United Cup and Series) under Tennis Australia within greater China area, also including Japan, Korea and Southeast Asia

Private equity

The 2nd employee (one of the founding members) of AFL's HQ in China.Successful commercialization of AFL's assets and product in China, drive growth each year.Generate strong leads and sign long-term partnerships with Chinese private and state-owned companies to receive a potential 5-8 million RMB investment annually.Setup AFL BD strategies and work out the tactics and action plan, keep updating the progress to HQ (Melbourne) management weekly and keep the execution smoothly.Connect and develop strong relationship with clients’ top management and decision makers (CEO, CFO, CMO, etc).Strategic planning of marketing and promoting of AFL brand among key companies, education groups, universities, international schools and governments/regulators in China.Key account management, ensure clients and sponsors' requirements and expectations are met, future contract extension to be discussed and renewed.Represent AFL and deliver speeches in key commercial forums, government meetings, major industry exhibitions and commercial partners’ matchmakings.Keep updating the latest Chinese knowledge and industry trends and info to Australian HQ each week.

Achievements:1. Created commercial revenue through tracked record growth on successful deals, 2 million Euros sales record in two years.2. Made strong connection and became business partners with target companies’ CXO One of the founding members of the China-owned/UK-based DS TECHEETAH Formula E Team under SECA, generate commercial development plans and strategies based on factors of brand positioning, commercial value and market conditions, and supervise the execution of tasks.Keep close look at the market changes and competitor activities, be creative on developing new ways of growing revenue. Source commercial partners globally, manage the pipeline, increase the team's commercial value and generate sponsorship revenue, regularly report to the management on the progress.Negotiate and review sponsorship contracts, commercial cooperation contracts, driver employment contracts.

Serve IBM, Honeywell Aerospace, Federal Mogul, Parker with integrated Annual PR plans and strategies, including executions and review of actions. Risk management training for clients‘ CXO level management. Raise clients‘ brand among key audience and stakeholders, local governments and other business partners.