Fangfang Tan Email & Phone Number

Mountain View, CA, US

We help families to create the next generation personalized gifts for their love ones via the power of Generative AI.https://storywithai.info/

Sunnyvale, CA, US

Lead machine learning engineers and data scientists to build ML recommendations at-scale (e.g., via GAI-empowered embeddings, DNN, casual ML, Reinforcement Learning) for acquisition and cross-sell across LI lines of businesses with $20M annualized incremental impact. Sample projects include: - Personalized Next-Best-Action (NBA) Recommendations with.

Sunnyvale, CA, US

I lead LinkedIn Talent Solutions go-to-market team, consisting of 10+ team members (including two frontline managers) to work with sales / marketing on customer life-cycle strategy via AI/ML model recommendation, scalable experiments and program incremental ROI measurement (causal inference) with more than $90M annualized incremental bookings in total..

Mountain View, CA, US

I led data analysts to drive product and marketing growth via data-driven experimentation, both through measuring & improving marketing programs / strategies as well as product features. Recent projects include:- Lead and drive cross-functional teams (consisting of engineers, UX researchers & designers and data scientists) to design and compare strategies.

- Led cross-functional teams to design, conduct and analyze lift tests to evaluate new advertising products (e.g., Messenger ads/Instagram Canvas/Ads delivery & ranking algorithms) success before launch in market;- Conducted product analysis to provide insights with engineering, PM and product marketing teams.

Provided marketers with best practices of planning out and measuring their advertising campaigns via Facebook ad products, based various methodologies include the design of experiments, attribution modeling (MTA) and causal modeling. More specifically,- Helped create research learning and agendas that drove tactical and strategic product decisions.

- Designed optimal field or lab experiments for new product evaluation and vet client campaigns recruited for the experiment;- Executed or oversaw the execution of experiments and analyzed experiment results;- Presented research results and make recommendations to the product team;- Collaborated with product marketing managers to integrate results in to.

Santa Cruz, CA, US

- Ran experiments and data analysis in an NSF grant research project on social advertising and the economics of recommendation system. - Taught an advanced undergraduate course "Experimental Economics".

Munich, DE

- Developed research projects in behavioral public economics, including utilizing behavioral economic theory and empirical findings to generate research questions, designed experiments and collected data to test these questions, analyzed data and reported these findings in academic conferences and journal articles. - Research topics include group decision.

München, Bavaria, DE

Taught in Behavioral Economics (master/Ph.D.level)

Tilburg, North Brabant, NL

Taught approximately 150 undergraduate students in International Economics (3 years)

Ph.D In Economics, Microeconomics, Behavioral Economics, Experimental Economics

Master Of Philosophy (Mphil), Economics

B.A. In Finance, Quantitative Finance And Economics