Fangyao (Vanessa) Wen Email and Phone Number
As a recent graduate from Simon Business School with a Master's in Marketing Analytics and a robust background in Marketing from Ohio State University, I specialize in data-driven decision-making and strategic marketing. During my time at New Beginnings Creator Networks, I gained hands-on experience in e-commerce marketing, live streaming, TikTok Shop management, and affiliate collaboration, driving measurable outcomes through innovative digital strategies.With a graduate degree in marketing analytics, I am also proficient in SQL, Tableau, Excel, Python, and certifications in Google Ads and HubSpot Email Marketing. During my internships, I've engineered data solutions to optimize marketing strategies, forecasted trends to enhance campaign outcomes, and developed analytical models that translated into increased revenue and market share. With a knack for problem-solving and a commitment to excellence, I am passionate about delivering impactful business solutions.Excited to bring my diverse experience in the e-commerce industry and analytics to a dynamic business landscape.Skillsets:• TikTok Shop Management• Social Media Management and Content Creation• TikTok Livestreaming OperationTechnical Skills: • Data Analytics: Python (NumPy, Pandas, Scikit-learn), R (ggplot2, dplyr), Advanced Excel (Pivot Tables, VLOOKUP)• Database Management: SQL, Data Warehousing• Data Visualization: Tableau, Power BI• Statistical Analysis: Hypothesis Testing, Regression, Predictive Modeling• Marketing Analytics: Google Analytics, SEO, SEM, A/B Testing, Customer Segmentation• Certifications: Google Ads, HubSpot Email Marketing
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Ammi Technologies Corp.Los Angeles, Ca, Us
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Tiktok Shop AssistantNew Beginnings Creator Network Mar 2024 - Oct 2024 -
Marketing Intern3E Promotions, Llc Oct 2023 - Feb 2024• Utilized advanced Excel analytical functions, pivot tables, and regression analysis to forecast a demand increase in international student applications, leading to informed strategic planning and resource management.• Implemented A/B testing for key digital marketing campaigns, enhancing email open rates by 15% through optimized content strategies.• Utilized Tableau to visualize comparative ad performance data, guiding a shift from Instagram to Google Ads that boosted ROI by 30%.• Conducted consumer trend analysis on the short video industry by researching competitors and cross-referencing views and likes, identifying the top 6 strategies to improve social media presence.• Led the digital marketing strategy by creating a social media calendar, SEO, and modifying content in real-time to increase user engagement rate and social media impressions by 15%. -
Marketing Analyst InternLoreal Buycoor Jun 2023 - Sep 2023• Analyzed 10K+ rows of sales data using Excel’s functions (LOOKUP, IF, SUMIFS, etc.) and developed 70+ store performance visualizations, resulting in enhanced conversion rates by 25%.• Created 15+ Tableau dashboards for e-commerce campaign monitoring and optimization, resulting in a 200% increase in GMV.• Monitored real-time effectiveness of e-commerce campaign through website audit and sales data analysis, and adapted strategies in response to market dynamics, leading to a 200% increase in GMV.• Assisted store operations by developing media investment plans worth $200k annually and managing inventory to meet customer demand.
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Marketing ConsultantSimon Vision Consulting Jan 2023 - May 2023Rochester, Ny, Us -
Social Media Analysis InternHolly Futures Jun 2021 - Aug 2021Nanjing, Jiangsu, Cn• Wrote a 20-page report analyzing competitor performance on TikTok; developed and presented a new promotion plan, leading to a 100% increase in followers and a tripling of view count.• Led SEM and SEO optimization for Holly Futures' Search Engine Ads, refining keyword strategy and on-page SEO, resulting in a 20% reduction in CPC and a 25% increase in organic traffic.• Leveraged MySQL analytics to segment followers and uncover patterns that influenced follower behavior, leading to a 100% increase in followers and a tripling of view count. -
Marketing Analysis InternThe Estée Lauder Companies Inc. Oct 2020 - Nov 2020New York, Ny, Us• Developed 5+ Power BI dashboards to analyze Estée Lauder's product line sales during major promotional periods, uncovering trends and insights that directed the primary product focus for the following Singles' Day campaign.• Designed and implemented A/B testing to optimize product page click-through rate (CTR) by 20% and conversion rates by 30%.
Fangyao (Vanessa) Wen Education Details
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University Of Rochester - Simon Business SchoolMarketing Analytics -
The Ohio State University Fisher College Of BusinessFinance & Marketing
Frequently Asked Questions about Fangyao (Vanessa) Wen
What company does Fangyao (Vanessa) Wen work for?
Fangyao (Vanessa) Wen works for Ammi Technologies Corp.
What is Fangyao (Vanessa) Wen's role at the current company?
Fangyao (Vanessa) Wen's current role is E-commerce Marketing | TikTok Shop Operation | Social Media Management | SQL, Tableau | Market Research | Social Media Analysis | Data-Driven Strategies | Data Visualization.
What schools did Fangyao (Vanessa) Wen attend?
Fangyao (Vanessa) Wen attended University Of Rochester - Simon Business School, The Ohio State University Fisher College Of Business.
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