Manage client account to oversee social media strategy, content creation, and performance tracking. ​​➤​ Achieved a reach 20-30% above platform average on Facebook.​➤ ​Significantly increased reach and interactions on Instagram compared to reference period.Lead ad campaign launch, driving growth in client engagement and page visits across platforms.Craft comprehensive social media strategies for LinkedIn, encompassing post types, scheduling, and targeted content creation, resulting in enhanced brand visibility and engagement.Design and produce captivating creatives and copy, seamlessly integrating them into the overall content strategy to engage and grow the professional audience.

Update NC State policies, regulations, and web materials aligning with UNC Manual chapter 300 changes, enhancing compliance and accuracy.Manage policy updates tracking in spreadsheets; collaborate across University Human Resources for project success.

Led Instagram marketing, using strategic storytelling to amplify store's online engagement of Tiffanystore, and secured sales worth a total of $121kLaunched client outreach efforts, fostering enduring relationships and boosting loyalty with tailoredservice and insightsCapitalized on local market trends to enhance cross-selling and upselling, boosting revenue andaligning with consumer preferences

• Lead Generation & Campaign Management: Leveraged LinkedIn campaign management and Waalaxy to generate an average of 1.35 qualified sales meetings per day over a span of 5.5 months, demonstrating effective use of outreach tools• Ads Copywriting: Crafted compelling ad copies on LinkedIn, attracting targeted leads and achieving an average CTR of 1.93% for the building group ads, quadrupling the LinkedIn average• Outreach Strategy: Participated in brainstorming sessions to devise effective outreach and cold messaging strategies for lead generation campaigns• Lead Management: Utilized Salesforce for efficient lead management, ensuring organized and effective CRM practices• Master Class: Gained valuable insights into how companies utilize ad campaign platforms such as Google Ads and Outbrain Ads, learning to set up campaigns and track their performance

Objectives of the GLAM Social Media Project:• Establish Trust: Worked towards building credibility within the luxury industry, positioning the GLAM program as a trusted partner• Reconnect Alumni: Initiated efforts to reconnect GLAM Alumni and luxury specialists to the program, fostering a strong and engaged community• Increase Exposure: Amplified the visibility of GLAM students and alumni, showcasing their achievements and potential to a wider audienceKey Tasks:- Social Media Management: Built and managed the GLAM program's social media presence on Instagram and LinkedIn, enhancing its worldwide online presence- Content Creation and Event Planning: Developed a post timetable, crafted creative content, and planned events, driving engagement and interaction on our platforms- Content Guidelines: Designed and implemented guidelines for visual identity and consistency, ensuring a unified and professional image across all posts and platforms

• International Case Study: Conducted a study on "Tensions and Struggles of Consumption in COVID Times", involving participants from the UK, Malaysia, and China. This global perspective deepened my understanding of consumer behavior during the challenging circumstances of the COVID-19 pandemic• Delved into "Hospitality Development and Trends in China", gaining insights into the evolving hospitality landscape in one of the world's largest economies• Scientific Marketing Research: Acquired hands-on experience in scientific marketing research, enhancing my skills in data collection and analysis

• Immersed in the dynamic B2B technology sector within a global enterprise, gaining valuable industry insights• CRM Management: Independently navigated the CRM system, effectively managing and organizing client information, honing my data management skills• Business Operations and Relationship Management: Acquired a deep understanding of key business operations and the diverse channels utilized for maintaining robust client and customer relationships

• Check-in assistant for international flights and general customer service • Gained proficiency in using passenger processing software and customer relation management• Demonstrated adaptability and problem-solving skills by efficiently meeting customer needs under tight time constraints