Fani Paramita Email & Phone Number

Greater Jakarta Area, Indonesia

• In-charge of Indonesia region.• Compose quarterly marketing plan, budget and execution (ATL and BTL).• Conduct research to identify new markets and customer needs.• Generate new leads and growth strategy with the aim of creating more sales and improving customer service satisfaction.• Arrange business meetings with prospective clients and be involved in pitching and presenting at boardroom level. • Establishes strategic partnership with companies from various types of industry, e.g. e-commerce, travel agents (online and offline/conventional), retails, etc for tactical and regular promo campaigns.• Regularly checks and conduct training to Ops and CS team to maintain customer relationships and ensuring customers loyalty through excellent customer service.• Proofread and signed off on all designs, proposals, reports, and final marketing creative outputs to have approval from Board of Directors and execute programs.

Greater Jakarta Area, Indonesia

• Develop marketing plan and brand strategy to improve brand awareness for various products and support revenue growth. • Handling B2B partnership with principals and other types of companies such as e-commerce, distributirs, resellers, etc. Discuss and negotiate the best strategy and timeline to have joint partnerships, thus following up to the final plan, implementations and strive to reach expected targets.• Responsible for social media promotions, e-newsletter distributions and contents, graphic designs brief for visual promo• Work closely with Sales Team and Product Managers

Central Jakarta

• Leading 2 divisions :  Marketing Communication  Contracting for Hotel Acquisition (Sales) • Planning and executing annual online marketing campaigns strategy • Handling B2B partnership for various industries, such as banks, internet payment gateway companies, telecommunication providers, domestic and international hotel chains, other e-commerce, etc. • Identify key decision makers in partners’ side to connect, communicate, develop and maintain good relationship with them. Discuss and negotiate the best strategy and timeline to have joint partnerships, thus following up to the implementations and expected targets.• Create plan for online and offline promotional programs along with implementations. • Monitor growth of revenues and team performance by measuring through daily transactions numbers, sales revenues, web and mobile browser performances, page traffic and customers' behavior by Google Analytics and analyze for enhancements. • Delegate tasks to Marketing Communication Department team members for social media promotions, e-newsletter distributions and contents, graphic designs brief for visual promo, planning tactical campaigns preparations on monthly or bi-weekly basis, and executions.• Create monthly target for Hotel Contracting Team for boosting more hotel acquisitions and regularly checking contents for hotels' info. Monitor the progress on reaching target by weekly updates. • Work closely with Hotel Contracting Team to plan and launch monthly special promotional campaigns for hotel chains, setting up schedules each month, monitor the preparation in marketing and system wise, hand in hand with IT team, make it go live, and monitor the results.• Handling affiliation partnership with search engines for online shopping and other web owners.

Indonesia

• Planning and executing online marketing campaigns strategy • Handling B2B partnership for various industries, such as banks, payment gateway company, telecommunication providers, TV station, art performance organizer. Following up on the cooperation progress, maintaining good relationships with the clients as well as working hand in hand to ensure the project is running well. • Identify key decision makers in partners’ side to connect, communicate, develop and maintain good relationship with them as well as having joint cooperation with them to support revenue growth for both sides.• Handling affiliation partnership with search engines for online shopping and other web owners.• Monitor measures by ROI, transactions numbers, type of deals performances, clients’ revenues, web’s visitors and bounce rates by Google Analytics and analyze enhancements. • Responsible for media relations including press releases creation and distribution.• Preparing content and designing layout for weekly promotional newsletter to Grivy.com’s subscribers and blast them.• Collaborate with Sales Team for special promotional campaigns needed based on request by key merchants.

Greater Jakarta Area, Indonesia

• Working closely with key vendors to continuously have improvement in revenue for both vendors and Lazada via any promotional sales channel and strategy, e.g. in site campaigns for highlighted products, mobile promo push, etc. • Coordinate with Category Consultant, Business Analyst, and Online Marketing Division to design the rightful campaigns for each category and seasonal momentum to maintain customer retention.• Maintain good communication with key vendors to continuously review prices, top selling items, raise stocks, and increase assortments to encourage the sales growth. • Daily monitor on other online shops’ (competitors) prices to ensure that the products prices of the vendors that I handle do not overprice them.

Gatot Subroto, Jakarta

My responsibilities were divided into 2 main chores, which was for handling internet sales for corporate clients and handling sales for TV commercial ads in First Media cable TV. Below are the details : Internet sales for corporate clients : • Self-searching for database for new potential clients. • Contact the new potential clients to have a brief introduction about First Media's internet service then make appointments to have a direct meeting with the company's IT Manager or IT team to present them the details of the products and services. • Make offering proposal stitched to the needs of each client, follow up aiming to seal the deal. • Monitor internet installation projects for clients by working closely with Field Technical Team.• Help clients to coordinate with Technical Support Team in terms of problems with internet connectionSales for television commercial advertisement (TVC) in First Media pay TV : • Develop good relationship with Advertising Agencies.• Self-searching for database for new potential direct clients (brand owners). • Contact new potential direct clients and new Advertising Agencies that have not yet cooperate with First Media, to have a meeting presentation about the details of our products and services.• Conduct research on Advertising Agencies' major clients as well as new minor clients and the clients' budget for TVC and which TVs that they have placed their TVC • Propose media plan consists of choices of channels in First Media TV that relate to the brands' (clients') audience target, favoritism, preferences of TVC appearance time period, and budget. Follow up aiming to seal the deal. • Coordinate with Advertising Agencies and or direct clients for qualifications of TVC material.• Ensure each clients' TVC are aired on the right time at the right channels by coordinating closely with Channel Traffic and Content Team.• Provide proof of TVC placement reports for Advertising Agencies and or direct clients.

Handle sales of advertisement spots in the portal, sales of SMS Broadcast and SMS Interactive (broadcast SMS with targeted profiled recipients based on telco database) to direct clients, and also sales of PopScreen (a rich media content type of advertisement).

Greater Jakarta Area, Indonesia

Plasma is a mobile content provider. My responsibilities were :• Manage telecommunication provider clients including building and maintaining good relationship with each of their Account Managers, Operational Team, IT Team, GM, VP, etc. • Constantly produce new ideas for new projects to propose and develop together with each telecommunication providers by considering different behavior and interests of their users. Create proposals on my own from scratch zero to concept details, calculating budget and timeline, propose them to each telecommunication providers, follow up, revise the proposal as I discuss with each of them, until we reached the deal and seal the deal then start on developing the projects, monitoring the development progress, then provide the result report.• Cooperating with team of each telecommunication providers to produce a mobile content program, regularly on SMS-based and mobile web-based, including the Account Managers and their each IT Team, and held a role as a “bridge” of communication between them and my internal team that consisted of IT team of program developers, graphic designers for key visual image for promotional purpose and coordinate with each telecommunication providers to match their each “brand personality” before agreeing upon the main key visual promo image. • Manage direct clients (brand owners or public figures) including building and maintaining good relationships with them to seal the deal of masked SMS service.

Simprug, South Jakarta

An International Baccalaureate (IB) school in Jakarta, Indonesia. My responsibilities were :• Being a customer service staff.• Handling documents filing including students and parents data.• Regularly providing significant information and formal announcements related to school events, change in class schedules, updated school regulations, etc to students, teachers, and parents.