As a brand manager at Overdrive Brands, I enhance e-commerce sales performance through strategic initiatives. I devise and implement promotional campaigns, conduct SKU-level sales forecasting and budgeting, and conduct competitive analysis and consumer segmentation. I have gained valuable consumer insights to inform strategies for maximizing sales and market positioning.I have over seven years of experience in the e-commerce industry, working as an analyst at Intelegencia and a customer service associate at Amazon. I am proficient in researching and enhancing existing products on Amazon, focusing on optimization strategies. I am skilled in product uploading across diverse e-commerce platforms, including Shopify. I am experienced in conducting detailed listing analytics to boost sales and margins. Additionally, I am adept in keyword research and proficient in setting up campaigns using tools like Helium10, Datadive, and JungleScout. I have a Bachelor of Arts degree in Liberal Arts and Sciences from Bhim Rao Ambedkar University, where I studied economics. I am passionate about e-commerce and customer satisfaction, and I aim to leverage my skills and knowledge to create value for my clients and customers.