Dynamic and accomplished marketing director with a proven track record of delivering positive results for over 17 years in the tourism and hospitality sector. Strategic planner who develops and implements forward thinking approaches to drive brand awareness, consumer engagement, and revenue growth. Practiced leader adept at building collaborative teams that work cross-functionally and with external stakeholders to achieve shared goals. Relationship builder who fosters positive rapports with partners from across the globe to ensure effective working arrangements. Detail-oriented professional who analyzes market data and customer behavior to identify areas for growth and improvement.Key Achievements● Created and implemented multinational Pre-Opening Marketing Plans for more than 5 different properties opening, utilizing a holistic approach including media, PR, B2B and trade partners, in-resort marketing, operations, and digital.● Supported the Launch and expansion of Ikos Resorts and its Infinite lifestyle concept in key markets, developing and implementing forward thinking strategies that drove growth and consumer awareness.● Revitalized the corporate identity of Sani in collaboration with Pentagram, the world’s largest independent design consultancy, devising a more cohesive and customer-friendly brand.● Conceived and established Sani and Ikos mobile apps to improve the customer experience via sophisticated ways such as the interface with other Property Management systems, CRM systems and database management● Employed CRM programmes to improve organizational efficiencies.● Successfully directed the opening of Sani Dunes across B2B and B2C.● Designed and launched the Ikos Resort website, as well as completely revamped the Sani Resort website.● Sourced and secured major media coverage for the organizations including photoshoots with leading outlets such as Vogue UK, GQ UK, Financial Times and Marie Claire.Implemented a procedure to track press coverage in real time, as well as reporting on KPIs to better understand how the brands are being covered.Areas of Expertise• Strategic Planning• Team Leadership• Media Relations & PR• New properties pre-opening marketing campaigns and product launch planning• Brand Enhancement• Product Positioning• Customer Experience• Operations & Logistics• Sales Support• CRM programmes & email marketingAwards strategy and implementation covering different areas (consumer focus, trade, CSR, finance and corporate)Sustainability Comms