-Identify and develop new business opportunities, building and maintaining strong relationships with key stakeholders, and implementing strategies to increase revenue and market share.-Work closely with the product development team to identify customer needs and preferences.- Implement new sales and customer service processes that improved customer satisfaction and retention rates.Notable accomplishments:-Designate the annual marketing strategy of the department according to the company's development strategy.-Established global processes and strategy in both online social media and offline promotion via exhibition.

As a Social Media and Game Promotion Manager, I have been responsible for driving fan engagement, participation, and sharing across Facebook, Instagram, Twitter, and other social media platforms for a popular mobile game. I have increased the number of Facebook fans from 8,000 to over 32,000 and the number of Instagram fans from 2,000 to over 14,000.My accomplishments include:-Designing and executing a social media calendar based on game features and holiday hotspots, resulting in increased fan engagement and sharing-Creating diverse social media content categories such as product activity updates, industry quotes, comics, quiz decryption activities, and giveaways, resulting in higher fan engagement and loyalty-Collaborating with product managers to refine selling points and create promotional content for social media, in-app pop-ups, emails, game websites, influencers, overseas media websites, and ad placements, resulting in higher app downloads and user retentionPlanning in-app activities to promote fan interaction and increase the number of followers on social media, resulting in an increase of over 3,000 fans in one event-Planning in-game activities such as Thanksgiving, Valentine's Day, Halloween, Christmas, year-end data reports, achievement systems, etc., to improve user engagement in the game and encourage user sharing and spreading, resulting in higher user engagement and retention ratesAs a result of my work, I have developed expertise in social media management, content planning, game promotion, and cross-functional collaboration. I am skilled in using Axure to create clear and effective design documents and have a strong ability to negotiate and communicate with cross-functional teams.

-UC News - Short Video Operations (India Market)As an intern, I was responsible for the operations and content management of five video accounts in three categories - Entertainment, Offbeat, and Humor. I quickly adapted to the platform's rules and content attributes and developed content operation strategies to validate them efficiently.My daily tasks included analyzing data for the account matrix and quality accounts, and using metrics to evaluate and optimize the content operation strategy. I successfully increased the monthly average view count of the five accounts to 2 million.I analyzed popular content on the Offbeat account on the Vigo platform (India) and edited and repackaged domestic videos for daily updates of 10 videos. Within two weeks, I managed to gain 50,000 followers.I also worked on two accounts on the TopBuzz (Europe and America) short video platform and achieved growth from 0 to 40,000 views within 10 days.-Collaboration with Overseas KOLs (Content Producers)I collaborated with overseas KOLs and communicated with them on YouTube, Facebook, and WhatsApp platforms to recruit video producers. I scouted and recruited five local video producers in India and Indonesia for content creation and repackaging. They produced short videos with over 100,000 views, and I provided feedback and communicated with them regularly to ensure the quantity, frequency, and quality of the content.-Crazy Couple2 IP Drama PromotionI also participated in the promotion of the Indian IP drama Crazy Couple2 on multiple platforms, including Facebook, YouTube, and Instagram, in addition to UC platform promotion.