Branding Manager
Guangzhou, Guangdong, China
As a Social Media and Game Promotion Manager, I have been responsible for driving fan engagement, participation, and sharing across Facebook, Instagram, Twitter, and other social media platforms for a popular mobile game. I have increased the number of Facebook fans from 8,000 to over 32,000 and the number of Instagram fans from 2,000 to over 14,000.My accomplishments include:-Designing and executing a social media calendar based on game features and holiday hotspots, resulting in increased fan engagement and sharing-Creating diverse social media content categories such as product activity updates, industry quotes, comics, quiz decryption activities, and giveaways, resulting in higher fan engagement and loyalty-Collaborating with product managers to refine selling points and create promotional content for social media, in-app pop-ups, emails, game websites, influencers, overseas media websites, and ad placements, resulting in higher app downloads and user retentionPlanning in-app activities to promote fan interaction and increase the number of followers on social media, resulting in an increase of over 3,000 fans in one event-Planning in-game activities such as Thanksgiving, Valentine's Day, Halloween, Christmas, year-end data reports, achievement systems, etc., to improve user engagement in the game and encourage user sharing and spreading, resulting in higher user engagement and retention ratesAs a result of my work, I have developed expertise in social media management, content planning, game promotion, and cross-functional collaboration. I am skilled in using Axure to create clear and effective design documents and have a strong ability to negotiate and communicate with cross-functional teams.
