Operational Risk- Risk and Control Self-Assessment (RCSA)

▪Leveraged professional experiences and deep ERM knowledge to deliver strategic risk management concepts through analysis of real-life business cases and application of evaluation tools such as SWOT analysis and PEST analysis ▪Managed student inquiries, communicated and reported students' feedback and issues to the instructor, and developed standardized solutions for common issues to optimize operational efficiency and foster the learning environment ▪Monitored, evaluated, and quantified student work, participation and engagement within an Excel-based model, proposing data-driven recommendations to students and valuable insights to the instructor

As ESG is popular around the world, there is still lack of developed ESG standard and ESG reporting for universities. However, endowments, reputation, public responsibility, and stakeholder's interests are all great of importance to universities, which will be influenced by ESG. Our team currently, are working on the drafting of *ESG Bluebook for Universities*, as a guidance advocate, educate, and supervise universities in developing and integrating ESG as a whole.

▪ Supported gap analysis for Global Pilot Programme by measuring Key Performance Indicators (KPIs), performing stakeholder interviews with government officials and experts in 5 developing countries, and preparing reports ▪ Conducted research and developed a comprehensive framework for a toolbox of Science, Technology, and Innovation (STI) policies featured in Guidebook on Development of STI Roadmaps for the Sustainable Development Goals (SDGs) ▪ Facilitated 8th Annual Forum on STI for SDGs, such as speaker coordination, note drafting, and website management

•Collaborated with cross-functions to support the launch of the new product series Dove Botanical Selection shampoo, targeting the young female market and boosted sales by 10%.• Produced physical and media materials for marketing campaigns of Dove Violin Competitions in over 10 supermarkets.

▪ Conducted a root-cause analysis of the loss event, the delay in merchandise launch; developed and implemented action plans with the supply chain department and vendors, setting 5 key risk indicators (KRIs) to monitor potential risks▪ Finalized and presented 3 offline marketing campaign strategies via slides; monitored the execution of the campaigns at specialty stores, identified performance gaps, and developed remediation plans, raising 20% in customer acquisition ▪ Performed competitor analysis through utilization of SQL, extracting and analyzing over 100,000 customer comments

▪ Accomplished a benchmarking report on Miniso, performing market research and strategic analysis on eight dominant market players, using tableau to visualize five financial metrics▪ Researched Shake shack on industry growth trend and structure, business model and competitiveness analysis; extracted financial and market data from Bloomberg and Capital IQ to build DCF model in Excel for market valuation; and analyzed market situation; output a 50-page deck for FMCG team•Researched and analyzed differentiation strategies, marketing positioning, competitive landscapes, market sizes, customer profiles and behaviours for the cosmetic industry, including research on brands of all sizes using data from Wind and Bloomberg•Completed the annual self-examination of investor suitability, conducting meticulous spot-checks of archives for over 100 natural person clients and 600 contracts to ensure compliance with regulatory requirements and company policies•Maintained the private fund registration and recordation system, updated data, and helped prepare regulatory reports

▪ Utilized SWOT to do marketing positioning for BLEU DE CHANEL and conducted questionnaires for target customers ▪ Finished case analysis on 100+ campaigns of competitors to design an offline marketing campaign strategies for the White Day organized ideas into a slide deck which eventually was selected for future implementation.

Updated and established a new system for customer management. Conducted peer analysis among the industry and collected data to discover the intrinsic reasoning behind marketing trends.