Fan Yang

Fan Yang Email and Phone Number

Sr. Director, Head of MarTech Customer Data Platform @ GEICO Tech
Potomac, MD, US
Fan Yang's Location
Potomac, Maryland, United States, United States
Fan Yang's Contact Details
About Fan Yang

Highly motivated Digital Product and Marketing Platform Director, leader in Digital Transformation with a track record of effective stakeholder engagements, providing leaderships to cross-functional teams, building product roadmaps, enabling digital capabilities, defining operational strategies, improving consumer experience, aligning technology products and services with business objectives, driving effective strategy executions and solution implementations. Extensive experience in diverse business and technology environments focusing on client engagement, technology strategy, product development, business transformation, consumer experience improvement, and program management associated with Marketing, Fundraising, Grassroots Advocacy, Telecommunication, Finance, HR, and Consumer Care.• An effective communicator who can drive clear long-term vision and strategy and at the same time drive execution of large cross-functional and complex technology programs to successful completion. Situationally adapt to audience at many levels, and articulate plans accordingly. • A goal-oriented influencer who can drive toward common goals and alignment between various levels of stakeholders and functional teams.• A self-starter and critical thinker who can succeed with minimum direction, and have proven track record of delivering results, extreme ownership, and strong customer focus. • A well-rounded team player who is able to wear many hats, help the teams solve problems, remove impediments, and motivate others. • A curious quick learner who is comfortable with ambiguity, able to connect the dots to form a full view of end to end product design and integration within large enterprise ecosystems. Apply strong analytical skills to understand data, and use data to drive decision-making and feature prioritization.• An action centered leader who enjoys working in a fast-paced enterprise technology environment, focuses on delivering incremental value continuously. Strong operational and organizational skills, attention to detail, and have the ability to balance between multiple complex programs. • A customer and business focused technologist who has the desire and ability to connect with internal business partners and external customers to fully understand the nature of their business and processes in order to effectively use technology to solve business problems.

Fan Yang's Current Company Details
GEICO Tech

Geico Tech

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Sr. Director, Head of MarTech Customer Data Platform
Potomac, MD, US
Fan Yang Work Experience Details
  • Geico Tech
    Sr. Director, Head Of Martech Customer Data Platform
    Geico Tech
    Potomac, Md, Us
  • Geico Tech
    Sr. Director, Head Of Martech Customer Data Platform
    Geico Tech Dec 2024 - Present
    Washington , Dc, Us
    - Expand in-house Customer Data Platform (CDP) to scale and establish robust data pipeline and analytics to enhance data availability, data unification, and data activation. - Orchestrate data driven decision making across the enterprise
  • Geico Tech
    Director, Martech Software Engineeing
    Geico Tech Jul 2022 - Nov 2024
    Washington , Dc, Us
    - Implement CRM technology and lead Contact Center modernization to enable omni-channel customer experience. - Enhance and mature in-house Customer Data Platform (CDP) to operationalize and orchestrate data driven decision making across the enterprise. - Establish first party data strategy to ensure effective Digital Analytics and Metrics reporting. - Lead Tech modernization and transition core tech components to open-source.
  • Aarp
    Digital Platform Director, Product Director
    Aarp Apr 2016 - Aug 2022
    Manage enterprise level digital platforms. Establish digital platform product strategy, and lead product development and implementation. Evaluate and prioritize product features and shape technology investment decision making to drive meaningful consumer engagements. Develop strategic relationships with enterprise stakeholders and external vendors. Lead cross departmental initiatives to embrace enterprise transformation through insight gathering, data analytics, digital enablement, process re-engineering, and change management. Facilitate consumer journey mapping and Cx focused culture transformation to improve brand equity and consumer centricity.• Manage internal business engagements, develop strategies for digital business transformation. Lead the assessment and prioritization of enterprise-wide business capabilities. Identify suitable modern technology platforms and key product features in data management, CRM, and orchestrated marketing communications to evolve shared core capabilities, increase digital offerings, break down business silos, and form a 360 degree view of customers. • Lead technology replatforming and business transformation of fundraising and grassroots advocacy business operations onto a modernized Salesforce and AWS platform to centralize multichannel marketing processes and data integrations, enable personalization, improve customer experience, and increase operational efficiency. Create roadmap to improve business and platform efficiency. • Embed customer centricity in product development and system integration to enable an enterprise view of consumers, and gather insights into their engagements holistically. Promote culture shift through the establishment of internal Cx vision, metrics, the adoption of Cx best practices and journey mapping tools.• Create effective agile processes to optimize team capacity and increase productivity. Ensure alignment across the organization, drive efficiency and continuous value delivery.
  • Openet
    Program Manager, Customer Engagement & Success, Professional Services Of Americas
    Openet Feb 2011 - Mar 2016
    Dublin 12, Dublin, Ie
    Built and managed a global team of 10 to 15 IT professionals to implement key technology products and customized solutions across 5 cable providers, supporting over 30 million subscribers in viewership metering, subscription entitlement, high speed data usage based pricing, and VoIP rating, charging, and billing capabilities. • Managed multiple programs leveraging usage data mediation and charging products to meet the business needs of Time Warner Cable, Bright House Network, and Charter Communications. Took ownership and responsibilities in customer engagement, business development, program management, software deliveries, revenue growth, and P&L management. • Collaborated with Product Engineering to develop market-led product development strategy, strengthen partnership for customer success, ensure alignment between products and business goals, and effectively manage product development roadmaps. • Collaborated with key corporate clients, and transitioned solution delivery and operations to agile methodology to improve transparency, operational efficiency, promote adaptive planning, and generate rapid and flexible response to change.
  • Marriott International
    Product Manager, Finance Systems
    Marriott International Nov 2004 - Feb 2011
    Bethesda, Md, Us
    Built strategic partnerships with 3rd party solution providers, set strategic directions to establish product roadmap to drive product development, solution implementation, and enable new business capabilities. Provided program and project management leadership to cross-functional teams to ensure the effectiveness of resources, planning, and execution. • Managed the development, implementation, ongoing feature enhancements, and the operations of an enterprise online Expense Report System, ensured that business needs are met, and further led the system expansion to the international business center in UK. • Supported the launch of Incentive Sales Digital Marketing program through integration with 3rd party retail partners, enhancing the frontend digital experience. Implemented online credit card processing from authorization, tokenization to PCI compliance.• Led the assessment of business capabilities and system implementation of the Risk Management System, supporting the corporate office and six major regional offices to ensure that claim processing and payment processing were handled according to industry standard, regulations, and company guidelines.
  • Marriott International
    Digital Product Design And Development Lead, Hr And Finance Systems Integration
    Marriott International Feb 2000 - Nov 2004
    Bethesda, Md, Us
    Led solution architecture, creative design, data analytics, and the rollout of employee self-service online systems. Met the growing digital demand, and expanded in-house technical capabilities.• Designed, and led the development and implementation of the first enterprise web-based job search engine for HR, setting the foundation for the future HR employee self-service tool.• Led the re-design, development, and implementation of the online Disbursement Approver System for Finance to accommodate business expansion. • Led the design, development, and implementation of the first complex web-based Leadership Planning System to allow HR Talent Management group to view employees’ career development across all departments, and evaluate departments’ EEO goal accomplishments.

Fan Yang Skills

Management Program Management Project Management Leadership Business Analysis Software Development Software Implementation Program Development Project Implementation Requirements Analysis Integration Business Development Change Management Performance Improvement Data Analysis Process Control Process Improvement Business Intelligence Contract Negotiation Operations Management Quality Management Vendor Management Web Design Sap Implementation Disaster Recovery Revenue Recognition Backup And Recovery Systems Account Management Accounts Payable Profit And Loss Management Contract Management Proposal Generation Budget Proposals Proposal Writing

Fan Yang Education Details

  • Product School
    Product School
    Product Management
  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    Decision Information Science

Frequently Asked Questions about Fan Yang

What company does Fan Yang work for?

Fan Yang works for Geico Tech

What is Fan Yang's role at the current company?

Fan Yang's current role is Sr. Director, Head of MarTech Customer Data Platform.

What is Fan Yang's email address?

Fan Yang's email address is fa****@****ott.com

What schools did Fan Yang attend?

Fan Yang attended Product School, University Of Maryland - Robert H. Smith School Of Business.

What are some of Fan Yang's interests?

Fan Yang has interest in Golf, Art, Foreign Language.

What skills is Fan Yang known for?

Fan Yang has skills like Management, Program Management, Project Management, Leadership, Business Analysis, Software Development, Software Implementation, Program Development, Project Implementation, Requirements Analysis, Integration, Business Development.

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