Chef de projet digital, j'élabore et je pilote la stratégie visant à accroître la notoriété et le chiffre d’affaires de la marque sur le site marchand.✨Notoriété :Supervision du calendrier éditorial et management d'un Community manager.✨Acquisition :Suivi et analyse des canaux de trafic pour créer une croissance significative. Gestion des canaux payants (Google, Meta), suivi des performances SEO en collaboration avec une agence et mise en place de stratégies et partenariats.✨Conversion :Création d'un plan d'animations et de promotions et analyse du funnel de commande pour améliorer l'expérience client (UI,UX) afin d'augmenter le taux de transformation.✨Rétention :Pilotage de la stratégie CRM et du amélioration du programme de fidélité pour accroitre le taux de fidélisation et la LTV.Définition et suivi du budget digital en collaboration avec la direction.💡#ecommerce #marketingdigital #sea #seo #crm #analytics

In a context of a maternity leave, I am currently Product manager of Omum brand, organic and natural cosmetics for pregnant women and young mums.My main missions are the follow:Product development : - Create market surveys and technical brief- Follow up the different steps of the development with laboratories.- Writing sales pitchOperational marketingDevelopment and management of the operational marketing plan in France and abroad- Follow the cycling life of existing products- Creation of sales tools and communication supports- Organization of fairs and events BtoC and BtoB Digital- Traffic acquisition and conversion optimization- Implementation and optimization of different indicators concerning traffic acquisition: deployment of digital campaigns, optimization of SEO of the brand (SEO-SEA)- Website update- Creation and monitoring of KPIsCommunity- Social Media strategy definition- Research and implementation of partnershipsSupply chain and quality- Purchasing and sourcing (raw materials, packaging, etc.)- Stock management Management Management of two product manager assistants

The main mission is to lead the new product development for the De Saint Hilaire organic brand.- New Product Development: sourcing, competitive intelligence, market surveys, feasibility studies. Brief technical teams on creating packaging, formulas, etc., writing specifications and follow up the schedule with the laboratory, the suppliers and the commercial team.- Operational marketing: co-develop with a creative agency communication tools (catalog, flyer, press release). Write product sheets and sales pitch. Develop promotional tools to increase sales.- Digital marketing: update the website, manage social networks (Facebook, Instagram, Blog)- Sales: sales analysis and enhancement of existing ranges.

Within the product marketing department, participation to new product development.- Follow up the different steps of the development- Market surveys- Competitive intelligence- Writing briefs for products and perfumes- Creation of communication tools - Implementation of satisfaction surveys and data analysis- Conduct of consumer surveys (perfumes, products, packaging)- Follow sales of a new range of product- Update marketing plans with the product manager- Update various dashboards- Participation to the Maison & Objet Showroom in Paris