Fanny Talla Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Mazette rassemble une communauté de professionnels sérieux qui ne se prennent pas au sérieux autour de 4 valeurs fortes : ambition, entraide, enthousiasme, et bienveillance.Rejoignez-nous 👉 reseau-mazette.com

Empowering entrepreneurs and impact-driven SMEs to grow through tailored marketing strategies and 360º execution.KEY SERVICES:- Marketing Strategy: 360º Audit and Recommendations. 👉 Definition or revision of your positioning, value proposition, Key selling points, and messaging.👉 Elaboration of your marketing mix, channel mix, and communication plan to reach your target efficiently and generate conversion. - Acquisition: META campaigns strategy and set up to generate engagement, leads, and conversions. Optimisation, iterations and recommendations (coaching format possible).- CRM: Newsletters, Automated flows, content strategy.- Website: Audit and recommendations to optimise the User journey and experience and increase conversion.- Others: Social Media content strategy, 360º retail campaigns, content marketingCLIENTS & MISSIONS: Fleeters - E-commerce & Marketing Manager: Marketing Strategy, Website & E-Shop management (Shopify), CRM (Klaviyo), Acquisition (Meta), Blog articles, 360º Promo campaigns, Social Media strategy, Customer service.HOZHO - Marketing manager: Strategy, Meta Ads, CRMMazette - Marketing Consultant: Strategic marketing support, offer revision, website redesign. Newsletters, Social Media.Green & Pepper Agency - Project manager & Marketing strategist: Account management, Social Media, Websites’ audit.Primero Estrategia - Digital Marketing Strategist: Design a 360º integrated marketing strategy for a B2B client.

Madrid, Communauté De Madrid, Espagne

Fever is the leading global live-entertainment tech platform that helps millions of people discover and enjoy unique experiences in their city. Its mission is to democratise access to culture and entertainment.- Developed integrated marketing strategies for both External Partners' and Fever Originals' events and experiences in France, Belgium and the US. Among which: Urbain de Paname & Magnetic Flow Brussels (exhibitions), Apaches de Paris & Secret Jungle (immersive bar experiences), Golden Hour by St-Germain & Spritz Piazza by Aperol (Brand events), The FRIENDS™ Experience in Paris, and Small is Beautiful in New York (Miniature Art Museum).- Coordinated the marketing assets' production and led the 360° communication on all channels (Website, Social Media, Acquisition, TikTok, CRM, Google, Display, OOH, PR...)- Built paid acquisition campaigns on Facebook & Instagram and optimised Meta budget, performance and revenue- Managed six-figure marketing budgets

Australie

I spent two years in Australia on a Working Holiday Visa with the goal to get out of the office and have different professional experiences, on the field. During my time there, I have had a variety of jobs in different industries which enabled me to develop new skills, adapt to any kind of environment, and most of all: get out of my comfort zone.- Retail: Sales assistant at Mini Mates Aquariums, Brand ambassador at StormGroup - Hospitality: All Rounder at Mount Seaview Resort, Waitress at Lentils as Anything, Bartender at Beaches of Broome- Farm work: apple picking, blueberry picking, vineyard harvest- Wwoofing: gardening, housekeeping, animal care

Broome, Australie-Occidentale, Australie

During this 6 months experience in Broome, I was responsible for all marketing and communication activities for two Ray White agencies (real estate leader in Australia). Promoting the RW brand, properties for sale, and agents, through both online and offline actions.- Managed the annual budget and marketing plans for both offices.- Designed print material such as brochures and advertising pages for the weekly local newspaper andother punctual publications.- Managed Social Media pages animating 8 different accounts (Facebook & Instagram). Posted on a dailybasis, producing engaging content and managing paid promotions.- Updated Websites pages (WordPress) with fresh content and produced the monthly Newsletters.

Région De Barcelone, Espagne

DR Digital Agency is a creative communication agency that turns creativity into results for a variety of international clients. As the agency Project Manager, I had a key leadership role between the founders, a team of poly-disciplined specialists, and the clients.- Managed transversal projects for Adobe Pan-European campaigns: production of digital assets (newsletters, banners, social media assets, landing pages), print assets (brochures, flyers, billboards) and events organization- Involved in the projects strategy definition and presentation proposals to clients- Defined production plans and organized internal resources, leading and briefing the creative team (Copywriter, Designers, Digital producers)- Coordinated external agencies and freelancers to generate localizations of the different assets in 7 languages- Pitched, negotiated, briefed and followed up with external collaborators such as artists, influencers, photographers and providers- Responsible for delivering qualitative assets to clients meeting needs and deadlines- Coordinated the client presence at the OFFF festival with the organization of severalstands including activities, workshops, a Livestream, and an exhibition ✦ Managed a staff of 30 persons during a 3-day international event ✦

Région De Barcelone, Espagne

eDreams ODIGEO is the world's largest online travel company in the flight industry and the largest publicly traded European e-commerce company by profitability, with more than 18 million customers in 46 countries worldwide. Within the marketing department organised in silos/channels, I had a key role in leading transversal campaigns and projects.- Managed the promotional/content calendars and merchandising placements of various sites & apps (eDreams, GO Voyages, Opodo). - Led strategic multi-channel campaigns aiming to promote events (e.g. Black Friday), brands (GO Voyages 20th Anniversary), and products (e.g. Loyalty program). - Coordinated various internal stakeholders in order to produce the campaigns' promotional assets and Landing Pages. - Coordination of the promotion across all marketing channels (CRM, Affiliates, SEM, Display, Social Media, PR) to drive traffic, revenue, and engagement. - Optimization of campaign performance based on results analysis.

Roissy

BlueBiz is the loyalty program for SMEs by AF-KLM and its partners (Alitalia & Delta). The program has steady growth and is present in 130 markets worldwide. During this 2-years apprenticeship, I was part of the BlueBiz Central team.Product development & Project Management:- Participated in high-level strategy definition to develop the program – analysis of industry and competition- Managed long-term technical projects to develop the program & enhance the online user experience - in collaboration with IMOs, IT, Digital, and KLM teams- Ensured deployment of new functionalities on the markets and training of the teamsMarketing & Communication:- Supported and professionalized local teams: internal communication, community management, development of an e-learning module, organization of meetings in the regions- Coordinated local marketing campaigns with central communication to ensure coherent positioning worldwide- Ensured analysis & sharing with the markets of best practices and of BlueBiz monthly KPIs- Participated in central communication building tools for markets✦ Contributed to increasing annual turnover by 10% ✦

Région De Paris, France

Sangho is a small company operating in the hospitality sector with hotels in Tunisia and Morocco. In the meantime, the group has also developped another activity by publishing a magazine around Tunisia.Hospitality/Tourism (Sangho Hotels):- Redacted the weekly press release and emailing - Extended online sales channel of hotels - Handled qualitative and quantitative analysis of customer satisfaction surveys and formalized recommendations to the hotels Publishing/Press (Tunisie Plus magazine):- Created the website for the magazine - Coordinated and participated in the redaction of the monthly magazine- Communicated on social media around a special operation to relaunch tourism in Tunisia - Increased number of subscribers and distribution network

Master Grande Ecole, Marketing

Master thesis - Customer experience when purchasing a service online: drivers and stakeholders - Case study on Air France website

Cross Cultural Management, Entrepreneurship, Brics And The International Economy

Semester abroad

Bachelor In Marketing And International Business

ranked 10th out of 300 students

Qualitative Marketing, Latin America Civilisations, Intercultural Management

Semester abroad

Marketing, Business Law, American Culture

3 months expatriation

Baccalauréat Scientifique, Option Européenne, Mention Bien