Fanny Chen Email & Phone Number

Taipei City, Taiwan

Established company design/packaging strategy, culture and standards through developing senior staff and making hires including graphic designers, leather goods makers and interns.Developed company’s private label assortments in machinery, hand tools, liquids, craft kits, downloadable patterns and other categories in the works.Developed and executed company’s retail strategy including new store planning, trade show and pop-up shops.Responsible for special project sales, including customized workshops experience, government bids, school training and continued education programs.Established marketing, social media and advertising strategy and collateral to increase media coverage and awareness surrounding the brand.Responsible for company’s digital agenda and road map, built B2B and B2C eCommerce platforms, marketplace presence and APP to take the lead in leathercraft industry.Managed team of: merchandisers, store managers; product designers, graphic designers, sample makers, photographers and sales representatives.Established the company’s intellectual property portfolio. Responsible for 12 patents, 3 trade marks and 5 design awards in 4 years.

Manhattan, Ny

Responsible for designing dinnerware, flatware, stemware, decorative accessories, business accessories, boxes & frames, hurricanes and gifts for Ralph Lauren Home Collection.Working with merchandisers, inter-company buyers to build line list, generate concept, design and spec, collaborate with sourcing on vendor selection and on-time delivery of samples.Sourcing and product development, working remotely and on-site with domestic & international factories and artisans.Product promotion- legal naming, write product knowledge, product training for sales teams, market presentation to management, buyers, marketing, and vendors.Sample management- responsible for sample inventory, coordinate requests for showroom, trade show, editorial and photo shoots.

Product & graphic design consulting, providing a wide range of design services from concept, design, production drawing, graphic, color studies, presentation rendering and information architecture. Clients includes: Staples, Evo Design, Powermaster, Ivan Leathercraft.

Framingham, Ma

Responsible for designing business supplies, stationary, filing, organizers and technology gadgets for Staples Brand and premium M Brand. Identify new trends and interpret seasonal trend reports to generate product design, graphic design and technical drawings for production.Working with category managers to build assortment plans and collaborate with product development on sample revisions and 3rd party focus groups and product testing.Liaison between headquarter design, product development teams and China sourcing office. Traveled to China factory to inspect and approve samples.

Bfa, Industrial Design

Successful Project Management

Product Design, Development And Management

Education record