Fanny Durocher Email & Phone Number

New York, Us

Leading B2B2C Marketing – Member Enrollment, Engagement & Retention, Marketing Operations and our Marketing Tech stack at the world's largest virtual clinic for women and families. Maven's award-winning digital programs provide clinical, emotional, and financial support in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and perimenopause & menopause. Employers and health plans trust Maven's platform to improve clinical outcomes, reduce healthcare costs, and provide benefits program equity. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com.

Santa Monica, California, Us

Headspace offers the world's most comprehensive and accessible mental healthcare platform. Through our flagship Headspace product, we've touched the lives of over 100 million people in 190 countries through tools for managing stress, sleep, and focus. Our enterprise solutions span the full spectrum of mental health offerings from mindfulness to coaching, therapy, psychiatry, and employee assistance programs (EAP).During my time at the company (Ginger & Headspace), I have had the privilege of leading a talented and passionate global team of marketers focused on increasing product enrollment and engagement across over 4,000 organizations, including Employers (Starbucks, Adobe, Mattel, Paramount), Resellers (Sequoia, Accolade), Partners (Vitality, Cities), and Health Plans (Cigna, Kaiser Permanente).I am responsible for our member marketing strategy to increase engagement with our full spectrum of mental health offerings, content marketing, webinars, and live experiences, as well as marketing operations.

Santa Monica, California, Us

San Francisco, California, Us

San Francisco, California, Us

Palo Alto, California, Us

San Francisco, Ca, Us

Delight Omada's partner ecosystem with marketing strategies that win new enterprise customers.Ensure that our alliance partnership marketing strategy effectively yields new customer accounts for Omada.Design and implement a scalable marketing process for onboarding new alliance partners and accelerate the process from signing to production.Cross-functional collaboration with internal and external stakeholders for leading Omada's partner organizations.

San Francisco, Ca, Us

Subject-matter expert leading end-to-end client strategy, creative development, campaign launch, and analytics during implementation and beyond.Build strong relationships with Omada's enterprise customers and their Senior Leadership teams driving 10k enrollments and generating ~$6.5M in revenue.Analyze and track campaign data for a portfolio of customers to ensure campaign effectiveness, while providing learnings and insights to inform and motivate customer buy-in to launch future campaigns.Increase 3x the number of campaign launches per month for the team by creating high-quality marketing strategy documentation, processes, and templates.Pioneer the first Type 2 Diabetes campaign, opening a new business line for Omada.

Basel, Baselstadt, Ch

Direct and coordinate strategy development, production forecasting, new product launch, budgeting and allocation to different marketing channels for my portfolio of brands (Excedrin, Gas-X, Voltaren, etc.).Brand management of Voltaren resulted in +20% in sales and +44% in market share, exceeding annuals goals which resulted in Voltaren being the most profitable OTC brand for Novartis (39% of OTC brands).Reduce reporting time for the region from 4 days to 30 seconds by developing a sales marketing tool.

Danbury, Ct, Us

Lead reporting for 5 top pharmaceutical companies utilizing IMS technology. Monthly reports range from insights and market trends to product performance per SKU.Lead a Non-Retail Project for Venezuela by recruiting vaccine wholesalers and creating a panel for non-retailers. A new business line for IMS.Support “IMS Market Prognosis” for LATAM led by Brazil. This analysis evaluates the impact of key issues on the pharmaceutical industry by showing a series of strategic market forecasting reportsSupport IMS London on the development of “IMS Market Segmentation” for Venezuela. This report provides accurate information about the status of branded products and generics across a total of 35 countries in the world

Supports Category Director in maintaining profitable product lines through coordination of all product and supplier activities through SAP.With direction from the Category Director, manage product line hierarchy by maintaining a competitive database.Sources new items at the direction of Category Director and advice of availability, costing, service program details (including inventory levels, SKU, slow-moving stock, etc.). Manage and optimize planograms for effective retail space management. Focusing on creating visually attractive and financially sound planograms from multiple stores. Uses sales and market data alongside the actual space available to provide recommendations on which products to list or delist from the shelf. Assist Category Director on management scorecard and inventory asset measurement.

Certification, Data Driven Marketing

Masters Degree, International Business

Education record

Diploma In Strategic Marketing, Business Administration And Management, General

Bachelor Degree In Business Administration With Minor In Management