Fanny Kim is a marketing professional with 15-plus years professional experience in content creation, marketing, and media relations. Industries of expertise include but are not limited to digital media properties, technology, healthcare, consumer products, travel and hospitality, and real estate. Prior to consulting, Fanny was a public relations executive at New York City firms, including Rubenstein Public Relations, and served as in-house marketing for hotel properties, such as Loews Hotels brand, El Conquistador Resort and Country Club, and El San Juan Hotel and Casino. Currently, Fanny is a consultant working with agencies and corporate clients to develop and implement strategic marketing campaigns that build and sustain brand awareness. She creates and oversees online editorial strategy for brands, including B2B and B2C content. As part of each organization’s overall content marketing strategy, she builds and manages editorial calendars, identifies campaign opportunities, and writes blog content on behalf of designated subject matter experts. To ensure alignment of campaigns and relevant messaging across all channels, Fanny also works closely with each organization’s social media team. Additionally, Fanny writes case studies, email campaigns, and “how to” tips to improve the customer journey, as well as executive speeches and messaging for products, services, and personalities. As a public relations professional, Fanny has secured featured media placements in outlets that include but are not limited to Wall Street Journal, New York Times, USA Today, BusinessWeek, CNET, Inc., Huffington Post, Associated Press, and Reuters, as well as guest segments on CNN, CNBC, MSNBC, CBS Evening News, CBS This Morning, The Rachael Ray Show and The View. Fanny received her Master of Science degree from Hunter College / City University of New York (New York City) and Bachelor of Arts degree from Barnard College (New York City).